Amazon.com, Inc.

SWX:AMZN Stock Report

Market Cap: CHF 1.9t

Amazon.com Valuation

Is AMZN undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of AMZN when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: AMZN (CHF180.2) is trading below our estimate of fair value (CHF274.99)

Significantly Below Fair Value: AMZN is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for AMZN?

Key metric: As AMZN is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for AMZN. This is calculated by dividing AMZN's market cap by their current earnings.
What is AMZN's PE Ratio?
PE Ratio31.8x
EarningsUS$76.48b
Market CapUS$2.43t

Price to Earnings Ratio vs Peers

How does AMZN's PE Ratio compare to its peers?

The above table shows the PE ratio for AMZN vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average22.1x
BABA Alibaba Group Holding
18.8x12.09%US$334.7b
PRX Prosus
10.3x-2.13%€118.1b
PDD PDD Holdings
10.7x11.84%US$155.5b
MELI MercadoLibre
48.8x27.61%US$101.3b
AMZN Amazon.com
31.8x15.83%CHF 2.4t

Price-To-Earnings vs Peers: AMZN is expensive based on its Price-To-Earnings Ratio (31.8x) compared to the peer average (22.1x).

Price to Earnings Ratio vs Industry

How does AMZN's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

8 CompaniesPrice / EarningsEstimated GrowthMarket Cap
AMZN 31.8xIndustry Avg. 19.6xNo. of Companies25PE020406080100+
8 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: AMZN is expensive based on its Price-To-Earnings Ratio (31.8x) compared to the Global Multiline Retail industry average (19.6x).

Price to Earnings Ratio vs Fair Ratio

What is AMZN's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

AMZN PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio31.8x
Fair PE Ration/a

Price-To-Earnings vs Fair Ratio: Insufficient data to calculate AMZN's Price-To-Earnings Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst AMZN forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 180.20
CHF 235.13
+30.48%
7.92%CHF 286.36CHF 194.89n/a60
Dec ’26n/a
CHF 237.35
0%
7.98%CHF 289.74CHF 197.19n/a60
Nov ’26n/a
CHF 231.58
0%
8.02%CHF 283.13CHF 193.12n/a61
Oct ’26n/a
CHF 211.73
0%
6.54%CHF 243.57CHF 183.08n/a62
Sep ’26n/a
CHF 210.64
0%
6.99%CHF 244.91CHF 180.08n/a61
Aug ’26n/a
CHF 208.07
0%
8.22%CHF 245.55CHF 168.26n/a64
Jul ’26n/a
CHF 191.79
0%
9.11%CHF 241.67CHF 154.51n/a65
Jun ’26n/a
CHF 196.31
0%
9.51%CHF 250.93CHF 160.43n/a65
May ’26n/a
CHF 202.02
0%
10.06%CHF 238.09CHF 161.77n/a66
Apr ’26n/a
CHF 233.68
0%
6.89%CHF 270.47CHF 179.43n/a67
Mar ’26n/a
CHF 240.51
0%
6.41%CHF 276.26CHF 183.27n/a64
Feb ’26n/a
CHF 226.84
0%
9.56%CHF 278.68CHF 182.14n/a64
Jan ’26n/a
CHF 217.27
0%
8.78%CHF 257.59CHF 162.69n/a64
Dec ’25n/a
CHF 207.99
0%
7.41%CHF 252.79CHF 159.66n/a64
Nov ’25n/a
CHF 198.98
0%
8.53%CHF 248.12CHF 156.71n/a62
Oct ’25n/a
CHF 186.76
0%
7.83%CHF 224.27CHF 152.33n/a59
Sep ’25n/a
CHF 185.42
0%
7.01%CHF 212.60CHF 152.46n/a58
Aug ’25n/a
CHF 196.68
0%
6.71%CHF 220.99CHF 159.11n/a59
Jul ’25CHF 1,800.00
CHF 198.38
-88.98%
5.96%CHF 221.25CHF 162.55n/a58
Jun ’25CHF 1,800.00
CHF 197.95
-89.00%
5.96%CHF 221.35CHF 162.62n/a57
May ’25CHF 1,800.00
CHF 198.10
-88.99%
6.71%CHF 225.19CHF 147.06n/a57
Apr ’25CHF 1,800.00
CHF 186.96
-89.61%
6.54%CHF 208.04CHF 135.68n/a56
Mar ’25CHF 1,800.00
CHF 179.69
-90.02%
8.23%CHF 202.67CHF 132.17n/a56
Feb ’25CHF 1,800.00
CHF 158.72
-91.18%
8.96%CHF 198.12CHF 129.21n/a52
Jan ’25CHF 1,800.00
CHF 151.62
-91.58%
10.21%CHF 196.77CHF 117.04n/a53
Dec ’24CHF 1,800.00
CHF 151.22
-91.60%
9.90%CHF 199.95CHF 118.93n/a52
CHF 234.29
Fair Value
23.1% undervalued intrinsic discount
60
Number of Analysts

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/12/21 07:40
End of Day Share Price 2025/12/19 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Amazon.com, Inc. is covered by 99 analysts. 62 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Kadambari DaptardarAccountability Research Corporation
Richard KramerArete Research Services LLP
Rocco StraussArete Research Services LLP