eBay Valuation

Is EBAY undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of EBAY when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: EBAY (CHF38.34) is trading below our estimate of fair value (CHF87.47)

Significantly Below Fair Value: EBAY is trading below fair value by more than 20%.


Key Valuation Metric

Which metric is best to use when looking at relative valuation for EBAY?

Other financial metrics that can be useful for relative valuation.

EBAY key valuation metrics and ratios. From Price to Earnings, Price to Sales and Price to Book to Price to Earnings Growth Ratio, Enterprise Value and EBITDA.
Key Statistics
Enterprise Value/Revenue3x
Enterprise Value/EBITDA11.9x
PEG Ratio-2.8x

Price to Earnings Ratio vs Peers

How does EBAY's PE Ratio compare to its peers?

The above table shows the PE ratio for EBAY vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average20.1x
NPN Naspers
11.2x15.9%R625.3b
DOL Dollarama
35.9x9.7%CA$37.9b
JD JD.com
9.5x8.6%US$43.2b
7532 Pan Pacific International Holdings
23.8x6.4%JP¥2.1t
EBAY eBay
10.1x-3.6%CHF 27.1b

Price-To-Earnings vs Peers: EBAY is good value based on its Price-To-Earnings Ratio (10.1x) compared to the peer average (20.5x).


Price to Earnings Ratio vs Industry

How does EBAY's PE Ratio compare vs other companies in the Global Multiline Retail Industry?

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a0%
n/an/an/a
No. of CompaniesPE048121620

Fetching data

0 CompaniesPrice / EarningsEstimated GrowthMarket Cap
Industry Avg.n/a0%
n/an/an/a
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Price-To-Earnings vs Industry: EBAY is good value based on its Price-To-Earnings Ratio (10.1x) compared to the Global Multiline Retail industry average (19.7x).


Price to Earnings Ratio vs Fair Ratio

What is EBAY's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

EBAY PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio10.1x
Fair PE Ratio20.9x

Price-To-Earnings vs Fair Ratio: EBAY is good value based on its Price-To-Earnings Ratio (10.1x) compared to the estimated Fair Price-To-Earnings Ratio (20.9x).


Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst EBAY forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 38.34
CHF 49.65
+29.5%
10.1%CHF 56.25CHF 38.94n/a27
Aug ’25CHF 38.34
CHF 49.17
+28.2%
11.0%CHF 56.79CHF 39.31n/a27
Jul ’25CHF 38.34
CHF 47.76
+24.6%
11.4%CHF 58.39CHF 34.14n/a27
Jun ’25CHF 38.34
CHF 47.14
+22.9%
10.8%CHF 58.72CHF 34.33n/a26
May ’25CHF 38.34
CHF 47.03
+22.7%
10.4%CHF 56.99CHF 36.77n/a27
Apr ’25CHF 38.34
CHF 44.14
+15.1%
12.1%CHF 55.01CHF 31.56n/a26
Mar ’25CHF 38.34
CHF 42.33
+10.4%
12.4%CHF 53.94CHF 30.95n/a26
Feb ’25CHF 38.34
CHF 39.42
+2.8%
11.4%CHF 48.35CHF 27.63n/a27
Jan ’25CHF 38.34
CHF 39.25
+2.4%
11.5%CHF 48.57CHF 27.75n/a26
Dec ’24CHF 38.34
CHF 40.07
+4.5%
11.5%CHF 49.55CHF 28.32n/a26
Nov ’24CHF 38.34
CHF 43.26
+12.8%
12.3%CHF 53.59CHF 30.37n/a26
Oct ’24CHF 38.34
CHF 44.25
+15.4%
11.7%CHF 54.43CHF 30.84n/a25
Sep ’24CHF 38.34
CHF 43.06
+12.3%
11.5%CHF 52.71CHF 29.87n/a27
Aug ’24CHF 38.34
CHF 42.73
+11.4%
11.5%CHF 52.16CHF 29.56CHF 38.3427
Jul ’24CHF 38.34
CHF 44.32
+15.6%
11.4%CHF 53.98CHF 30.59CHF 38.3427
Jun ’24CHF 38.34
CHF 44.37
+15.7%
11.6%CHF 53.91CHF 30.55CHF 38.3426
May ’24CHF 38.34
CHF 44.11
+15.0%
11.6%CHF 53.63CHF 30.39CHF 38.3426
Apr ’24CHF 38.34
CHF 45.70
+19.2%
11.5%CHF 54.63CHF 31.08CHF 38.3425
Mar ’24CHF 38.34
CHF 45.62
+19.0%
11.5%CHF 54.62CHF 31.08CHF 38.3425
Feb ’24CHF 38.34
CHF 44.48
+16.0%
14.2%CHF 57.37CHF 29.61CHF 38.3425
Jan ’24CHF 38.34
CHF 44.50
+16.1%
13.2%CHF 57.73CHF 31.66CHF 38.3425
Dec ’23CHF 38.34
CHF 45.35
+18.3%
13.7%CHF 58.53CHF 32.10CHF 38.3424
Nov ’23CHF 38.34
CHF 49.85
+30.0%
15.0%CHF 66.09CHF 33.04CHF 38.3425
Oct ’23CHF 38.34
CHF 52.08
+35.8%
12.8%CHF 64.49CHF 36.15CHF 38.3425
Sep ’23CHF 38.34
CHF 51.92
+35.4%
12.2%CHF 63.79CHF 35.76CHF 38.3426
Aug ’23CHF 38.34
CHF 52.00
+35.6%
18.3%CHF 85.52CHF 34.21CHF 38.3427

Analyst Forecast: Target price is less than 20% higher than the current share price.


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