Coupang, Inc.

NYSE:CPNG Stock Report

Market Cap: US$41.3b

Coupang Valuation

Is CPNG undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

3/6

Valuation Score 3/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Earnings vs Peers

  • Price-To-Earnings vs Industry

  • Price-To-Earnings vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of CPNG when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: CPNG ($22.94) is trading below our estimate of fair value ($61.98)

Significantly Below Fair Value: CPNG is trading below fair value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for CPNG?

Key metric: As CPNG is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.

The above table shows the Price to Earnings ratio for CPNG. This is calculated by dividing CPNG's market cap by their current earnings.
What is CPNG's PE Ratio?
PE Ratio40x
EarningsUS$1.03b
Market CapUS$41.27b

Price to Earnings Ratio vs Peers

How does CPNG's PE Ratio compare to its peers?

The above table shows the PE ratio for CPNG vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PEEstimated GrowthMarket Cap
Peer Average25.7x
JD JD.com
10.8x8.4%US$51.7b
EBAY eBay
15.3x2.2%US$31.1b
MELI MercadoLibre
60.7x28.0%US$87.2b
BABA Alibaba Group Holding
15.9x14.9%US$186.6b
CPNG Coupang
40x30.8%US$41.3b

Price-To-Earnings vs Peers: CPNG is expensive based on its Price-To-Earnings Ratio (40x) compared to the peer average (25.7x).

Price to Earnings Ratio vs Industry

How does CPNG's PE Ratio compare vs other companies in the North American Multiline Retail Industry?

1 CompanyPrice / EarningsEstimated GrowthMarket Cap
CPNG 40.0xIndustry Avg. 22.1xNo. of Companies3PE01224364860+
1 CompanyEstimated GrowthMarket Cap
No more companies

Price-To-Earnings vs Industry: CPNG is expensive based on its Price-To-Earnings Ratio (40x) compared to the Global Multiline Retail industry average (22.1x).

Price to Earnings Ratio vs Fair Ratio

What is CPNG's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

CPNG PE Ratio vs Fair Ratio.
Fair Ratio
Current PE Ratio40x
Fair PE Ratio28.5x

Price-To-Earnings vs Fair Ratio: CPNG is expensive based on its Price-To-Earnings Ratio (40x) compared to the estimated Fair Price-To-Earnings Ratio (28.5x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst CPNG forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentUS$22.94
US$29.03
+26.6%
10.6%US$34.00US$23.10n/a18
Dec ’25US$25.36
US$29.03
+14.5%
10.6%US$34.00US$23.10n/a18
Nov ’25US$25.40
US$28.48
+12.1%
11.1%US$35.00US$22.50n/a17
Oct ’25US$24.43
US$27.48
+12.5%
13.4%US$33.00US$18.00n/a17
Sep ’25US$22.15
US$26.57
+20.0%
15.4%US$33.00US$18.00n/a17
Aug ’25US$20.62
US$26.53
+28.7%
15.9%US$33.00US$18.00n/a17
Jul ’25US$21.08
US$26.53
+25.8%
15.9%US$33.00US$18.00n/a17
Jun ’25US$22.74
US$26.53
+16.7%
15.1%US$32.00US$18.00n/a17
May ’25US$22.21
US$22.64
+2.0%
19.7%US$32.00US$12.00n/a17
Apr ’25US$18.20
US$21.47
+18.0%
17.5%US$30.00US$12.00n/a17
Mar ’25US$18.95
US$21.26
+12.2%
17.9%US$30.00US$12.00n/a17
Feb ’25US$13.91
US$20.78
+49.4%
17.5%US$30.00US$12.00n/a18
Jan ’25US$16.19
US$21.20
+30.9%
17.7%US$30.00US$11.60n/a18
Dec ’24US$15.80
US$21.61
+36.8%
17.8%US$30.00US$11.60US$25.3618
Nov ’24US$15.80
US$22.43
+42.0%
16.1%US$30.00US$11.60US$25.4019
Oct ’24US$17.00
US$22.54
+32.6%
17.0%US$29.00US$11.60US$24.4317
Sep ’24US$19.15
US$22.62
+18.1%
16.0%US$28.00US$11.60US$22.1518
Aug ’24US$18.20
US$22.04
+21.1%
17.8%US$28.00US$10.20US$20.6218
Jul ’24US$17.40
US$21.85
+25.6%
17.1%US$27.00US$10.20US$21.0818
Jun ’24US$16.11
US$21.68
+34.6%
17.7%US$27.00US$10.20US$22.7418
May ’24US$16.92
US$21.40
+26.5%
18.6%US$27.00US$10.20US$22.2118
Apr ’24US$16.00
US$21.45
+34.1%
19.1%US$27.00US$10.20US$18.2017
Mar ’24US$14.67
US$22.93
+56.3%
21.5%US$32.00US$10.20US$18.9516
Feb ’24US$17.04
US$23.59
+38.4%
22.2%US$32.00US$10.20US$13.9115
Jan ’24US$14.71
US$23.76
+61.5%
21.2%US$30.00US$10.20US$16.1915
Dec ’23US$19.89
US$23.67
+19.0%
22.0%US$30.00US$10.20US$15.8014

Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2024/12/22 02:01
End of Day Share Price 2024/12/20 00:00
Earnings2024/09/30
Annual Earnings2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Coupang, Inc. is covered by 24 analysts. 17 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Ishan MajumdarBaptista Research
Jiong ShaoBarclays
Ahyung ChoBofA Global Research