PUMA SE

SWX:PUM Stock Report

Market Cap: CHF 3.6b

PUMA Valuation

Is PUM undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

5/6

Valuation Score 5/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of PUM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: PUM (CHF24.12) is trading below our estimate of future cash flow value (CHF51.64)

Significantly Below Future Cash Flow Value: PUM is trading below future cash flow value by more than 20%.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PUM?

Key metric: As PUM is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for PUM. This is calculated by dividing PUM's market cap by their current revenue.
What is PUM's PS Ratio?
PS Ratio0.6x
Sales€7.17b
Market Cap€3.96b

Price to Sales Ratio vs Peers

How does PUM's PS Ratio compare to its peers?

The above table shows the PS ratio for PUM vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average1.3x
UHR Swatch Group
1.6x3.84%CHF 10.2b
CROX Crocs
1.5x1.44%US$6.2b
300979 Huali Industrial Group
1.5x8.14%CN¥36.7b
551 Yue Yuen Industrial (Holdings)
0.3x2.55%HK$20.4b
PUM PUMA
0.6x4.24%CHF 4.0b

Price-To-Sales vs Peers: PUM is good value based on its Price-To-Sales Ratio (0.6x) compared to the peer average (1.3x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does PUM's PS Ratio compare vs other companies in the European Luxury Industry?

12 CompaniesPrice / SalesEstimated GrowthMarket Cap
PUM 0.6xIndustry Avg. 0.9xNo. of Companies20PS00.61.21.82.43+
12 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: PUM is good value based on its Price-To-Sales Ratio (0.6x) compared to the European Luxury industry average (0.9x).

Price to Sales Ratio vs Fair Ratio

What is PUM's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PUM PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.6x
Fair PS Ratio0.8x

Price-To-Sales vs Fair Ratio: PUM is good value based on its Price-To-Sales Ratio (0.6x) compared to the estimated Fair Price-To-Sales Ratio (0.8x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PUM forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 24.12
CHF 26.82
+11.21%
19.63%CHF 37.20CHF 20.21n/a19
Jun ’27CHF 26.80
CHF 25.86
-3.51%
20.02%CHF 37.04CHF 20.12n/a17
May ’27CHF 23.46
CHF 25.26
+7.66%
22.89%CHF 37.10CHF 16.03n/a17
Apr ’27CHF 19.62
CHF 24.45
+24.60%
24.11%CHF 36.82CHF 16.11n/a17
Mar ’27CHF 21.24
CHF 23.89
+12.46%
25.01%CHF 36.35CHF 15.90n/a17
Feb ’27CHF 20.13
CHF 22.35
+11.01%
28.29%CHF 36.67CHF 14.67n/a17
Jan ’27CHF 14.98
CHF 23.15
+54.55%
30.59%CHF 37.25CHF 14.90n/a19
Dec ’26n/a
CHF 22.41
0%
32.94%CHF 37.37CHF 14.95n/a20
Nov ’26n/a
CHF 22.72
0%
32.71%CHF 40.81CHF 13.91n/a21
Oct ’26n/a
CHF 22.69
0%
33.88%CHF 41.15CHF 13.09n/a21
Sep ’26n/a
CHF 22.69
0%
34.17%CHF 41.18CHF 13.10n/a21
Aug ’26n/a
CHF 23.06
0%
33.83%CHF 41.02CHF 13.05n/a21
Jul ’26n/a
CHF 27.70
0%
31.88%CHF 56.05CHF 17.84CHF 24.1122
Jun ’26n/a
CHF 27.84
0%
31.68%CHF 56.11CHF 17.86CHF 26.8022
May ’26n/a
CHF 27.89
0%
31.98%CHF 56.27CHF 17.82CHF 23.4622
Apr ’26n/a
CHF 29.12
0%
31.70%CHF 57.22CHF 18.60CHF 19.6221
Mar ’26n/a
CHF 42.21
0%
20.94%CHF 66.45CHF 30.38CHF 21.2421
Feb ’26n/a
CHF 42.67
0%
19.71%CHF 66.24CHF 30.28CHF 20.1321
Jan ’26n/a
CHF 48.42
0%
20.48%CHF 79.20CHF 37.27CHF 14.9820
Dec ’25n/a
CHF 47.51
0%
21.48%CHF 79.55CHF 36.50n/a20
Nov ’25n/a
CHF 46.61
0%
23.63%CHF 80.19CHF 36.79n/a20
Oct ’25n/a
CHF 46.79
0%
23.28%CHF 79.62CHF 36.53n/a20
Sep ’25n/a
CHF 46.81
0%
22.91%CHF 80.42CHF 36.90n/a21
Aug ’25CHF 112.20
CHF 50.95
-54.59%
21.42%CHF 82.96CHF 37.71n/a21
Jul ’25CHF 112.20
CHF 52.89
-52.86%
20.97%CHF 85.33CHF 38.79n/a21
CHF 26.2
Fair Value
7.9% undervalued intrinsic discount
19
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/07/05 10:20
End of Day Share Price 2026/07/03 00:00
Earnings2026/03/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

PUMA SE is covered by 39 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Volker BosseBaader Helvea Equity Research
Alejandro Conde FraisoliBanco Santander
Licong LiuBarclays