PUMA SE

SWX:PUM Stock Report

Market Cap: CHF 3.0b

PUMA Valuation

Is PUM undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Fair Value

  • Significantly Below Fair Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Fair Value

What is the Fair Price of PUM when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Below Fair Value: PUM (CHF14.98) is trading above our estimate of fair value (CHF14.37)

Significantly Below Fair Value: PUM is trading above our estimate of fair value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for PUM?

Key metric: As PUM is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for PUM. This is calculated by dividing PUM's market cap by their current revenue.
What is PUM's PS Ratio?
PS Ratio0.4x
Sales€8.26b
Market Cap€3.26b

Price to Sales Ratio vs Peers

How does PUM's PS Ratio compare to its peers?

The above table shows the PS ratio for PUM vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average0.9x
UHR Swatch Group
1.4x4.43%CHF 8.8b
9910 Feng Tay Enterprises
1.3x4.92%NT$111.1b
551 Yue Yuen Industrial (Holdings)
0.4x3.47%HK$25.6b
9904 Pou Chen
0.3x1.79%NT$89.1b
PUM PUMA
0.4x2.40%CHF 3.3b

Price-To-Sales vs Peers: PUM is good value based on its Price-To-Sales Ratio (0.4x) compared to the peer average (0.9x).

Price to Sales Ratio vs Industry

How does PUM's PS Ratio compare vs other companies in the European Luxury Industry?

11 CompaniesPrice / SalesEstimated GrowthMarket Cap
PUM 0.4xIndustry Avg. 0.8xNo. of Companies19PS00.61.21.82.43+
11 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: PUM is good value based on its Price-To-Sales Ratio (0.4x) compared to the European Luxury industry average (0.8x).

Price to Sales Ratio vs Fair Ratio

What is PUM's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

PUM PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio0.4x
Fair PS Ration/a

Price-To-Sales vs Fair Ratio: Insufficient data to calculate PUM's Price-To-Sales Fair Ratio for valuation analysis.

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst PUM forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 14.98
CHF 23.15
+54.55%
30.59%CHF 37.25CHF 14.90n/a19
Dec ’26n/a
CHF 22.41
0%
32.94%CHF 37.37CHF 14.95n/a20
Nov ’26n/a
CHF 22.72
0%
32.71%CHF 40.81CHF 13.91n/a21
Oct ’26n/a
CHF 22.69
0%
33.88%CHF 41.15CHF 13.09n/a21
Sep ’26n/a
CHF 22.69
0%
34.17%CHF 41.18CHF 13.10n/a21
Aug ’26n/a
CHF 23.06
0%
33.83%CHF 41.02CHF 13.05n/a21
Jul ’26n/a
CHF 27.70
0%
31.88%CHF 56.05CHF 17.84n/a22
Jun ’26n/a
CHF 27.84
0%
31.68%CHF 56.11CHF 17.86n/a22
May ’26n/a
CHF 27.89
0%
31.98%CHF 56.27CHF 17.82n/a22
Apr ’26n/a
CHF 29.12
0%
31.70%CHF 57.22CHF 18.60n/a21
Mar ’26n/a
CHF 42.21
0%
20.94%CHF 66.45CHF 30.38n/a21
Feb ’26n/a
CHF 42.67
0%
19.71%CHF 66.24CHF 30.28n/a21
Jan ’26n/a
CHF 48.31
0%
20.48%CHF 79.02CHF 37.19CHF 14.9820
Dec ’25n/a
CHF 47.64
0%
21.48%CHF 79.75CHF 36.59n/a20
Nov ’25n/a
CHF 46.61
0%
23.63%CHF 80.19CHF 36.79n/a20
Oct ’25n/a
CHF 47.07
0%
23.28%CHF 80.10CHF 36.75n/a20
Sep ’25n/a
CHF 46.99
0%
22.91%CHF 80.72CHF 37.04n/a21
Aug ’25CHF 112.20
CHF 51.65
-53.97%
21.42%CHF 84.09CHF 38.22n/a21
Jul ’25CHF 112.20
CHF 53.69
-52.15%
20.97%CHF 86.62CHF 39.37n/a21
Jun ’25CHF 112.20
CHF 53.69
-52.15%
20.97%CHF 86.62CHF 39.37n/a21
May ’25CHF 112.20
CHF 49.23
-56.12%
22.83%CHF 85.31CHF 38.78n/a21
Apr ’25CHF 112.20
CHF 49.64
-55.76%
23.38%CHF 85.61CHF 38.91n/a21
Mar ’25CHF 112.20
CHF 48.02
-57.20%
23.49%CHF 83.79CHF 38.08n/a22
Feb ’25CHF 112.20
CHF 50.11
-55.34%
22.46%CHF 82.04CHF 37.29n/a22
Jan ’25CHF 112.20
CHF 64.00
-42.96%
17.44%CHF 93.86CHF 46.46n/a22
CHF 16.62
Fair Value
9.9% undervalued intrinsic discount
19
Number of Analysts

Analyst Forecast: Target price is less than 20% higher than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/01/03 22:24
End of Day Share Price 2025/12/30 00:00
Earnings2025/09/30
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

PUMA SE is covered by 42 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Volker BosseBaader Helvea Equity Research
Julian EasthopeBarclays
Licong LiuBarclays