PUMA (PUM) Stock Overview
Engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 3/6 |
| Dividends | 0/6 |
PUM Community Fair Values
Create NarrativeSee what others think this stock is worth. Follow their fair value or set your own to get alerts.
Join community and earn perks
PUMA SE Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | €21.02 |
| 52 Week High | €25.51 |
| 52 Week Low | €21.88 |
| Beta | 1.02 |
| 1 Month Change | -17.57% |
| 3 Month Change | -17.63% |
| 1 Year Change | n/a |
| 3 Year Change | -81.27% |
| 5 Year Change | -80.63% |
| Change since IPO | -0.38% |
Recent News & Updates
Recent updates
Shareholder Returns
| PUM | CH Luxury | CH Market | |
|---|---|---|---|
| 7D | -7.1% | -4.2% | -2.8% |
| 1Y | n/a | -17.2% | 11.4% |
Return vs Industry: Insufficient data to determine how PUM performed against the Swiss Luxury industry.
Return vs Market: Insufficient data to determine how PUM performed against the Swiss Market.
Price Volatility
| PUM volatility | |
|---|---|
| PUM Average Weekly Movement | 3.3% |
| Luxury Industry Average Movement | 4.1% |
| Market Average Movement | 3.9% |
| 10% most volatile stocks in CH Market | 7.5% |
| 10% least volatile stocks in CH Market | 2.0% |
Stable Share Price: PUM has not had significant price volatility in the past 3 months compared to the Swiss market.
Volatility Over Time: PUM's weekly volatility has decreased from 9% to 3% over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 1919 | 17,182 | Arthur Hoeld | www.about.puma.com |
PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories.
PUMA SE Fundamentals Summary
| PUM fundamental statistics | |
|---|---|
| Market cap | CHF 3.02b |
| Earnings (TTM) | -CHF 430.71m |
| Revenue (TTM) | CHF 6.61b |
Is PUM overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PUM income statement (TTM) | |
|---|---|
| Revenue | €6.99b |
| Cost of Revenue | €3.81b |
| Gross Profit | €3.18b |
| Other Expenses | €3.63b |
| Earnings | -€455.10m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
Oct 30, 2026
| Earnings per share (EPS) | -3.09 |
| Gross Margin | 45.47% |
| Net Profit Margin | -6.51% |
| Debt/Equity Ratio | 80.8% |
How did PUM perform over the long term?
See historical performance and comparisonCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/14 20:59 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
|
|
| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
PUMA SE is covered by 40 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Volker Bosse | Baader Helvea Equity Research |
| Alejandro Conde Fraisoli | Banco Santander |
| Licong Liu | Barclays |