Announcement • Apr 10
PUMA SE, Annual General Meeting, May 19, 2026 PUMA SE, Annual General Meeting, May 19, 2026, at 11:00 W. Europe Standard Time. Buy Or Sell Opportunity • Jan 29
Now 22% undervalued The stock has been flat over the last 90 days, currently trading at CHF20.13. The fair value is estimated to be CHF25.71, however this is not to be taken as a buy recommendation but rather should be used as a guide only. Revenue has been flat over the last 3 years. Meanwhile, the company became loss making. Revenue is forecast to decline by 14% in a year. Earnings are forecast to grow by 13% in the next year. Announcement • Nov 27
Anta Sports Reportedly Exploring Bid for Puma Chinese sportswear maker ANTA Sports Products Limited (SEHK:2020) is among firms exploring a potential takeover of German sportswear brand PUMA SE (XTRA:PUM), Bloomberg News reported on November 27, 2025. Hong Kong-listed Anta has been working with an adviser to evaluate a bid for Puma, and the company may team up with a private equity firm if it decides to move forward with an offer, the Bloomberg report said, citing people familiar with the matter. Other potential bidders could include Chinese sportswear group Li Ning Company Limited (SEHK:2331), which has been discussing financing options with banks as it takes an early look at Puma, according to the report. Puma may also attract interest from Japanese sportswear company ASICS Corporation (TSE:7936), the report said. Anta Sports, Puma, and Asics did not immediately respond to Reuters‘ requests for comment. Li-Ning said in an emailed statement to Reuters that the company “has not engaged in any substantive negotiations or evaluations regarding the transaction mentioned in the news”, adding that the company continues to focus on the growth and development of its brand. Puma’s biggest shareholder Artemis, the privately-owned holding company that controls Gucci owner Kering, has said it is considering all options for its 29% stake, though a source close to the firm told Reuters in September it would not sell at the market value then. Puma’s market valuation is currently at EUR 2,520 million ($2,920 million), according to LSEG data. The Pinault family, which controls Artemis, acquired its Puma stake in 2018 from Kering when the luxury group transformed into a pure luxury player focused on brands like Gucci and Saint Laurent. Announcement • Sep 22
PUMA SE(XTRA:PUM) dropped from FTSE All-World Index (USD) PUMA SE(XTRA:PUM) dropped from FTSE All-World Index (USD) Announcement • Sep 08
PUMA Unveils The Future of Fast for Tokyo World Athletics Championships 2025 PUMA has revealed The Future of Fast - a bold vision for innovation that will be brought to life through a series of athlete events and cutting-edge experiences in the Japanese capital. Featuring unique testimony from the fastest athletes in the world, and data-backed product analysis from the PUMA Innovation team, these moments will celebrate the athletes trailblazing their sports, and evidence how PUMA is collaborating with them to pioneer The Future of Fast. The NITRO™? LAB is home to a futuristic lineup of road running, and track & field concept cars, a fully functioning running economy lab, as well as newly released colourways of PUMA's fastest racingay products - including the most talked about racingay shoe of the year, Fast-R NITRO™? Elite 3. The NITRO®? LAB will open on Saturday, 13 September from 10:00 to 16:00. Address: 5-chome-4-48 Minamiaoyama, Minato City, Tokyo 107-0062, Japan. Fans will also be able to witness The Future of Fast in real time, as more than 140 PUMA athletes get set to compete in Tokyo. They include the reigning women's 100m Olympic Champion Julien Alfred, men's 400m hurdles world record holder Karsten Warholm, 13-time pole vault world record holder Mondo Duplantis, Japanese print-sensation Hakim Sani-Brown and reigning women's high jump world champion Yaroslava Mahuchikh. There will also be significant PUMA representation on the road, with German national record holder Amanal Petros leading the charge in the marathon, reaffirming PUMA's commitment to speed and performance across multiple disciplines. Since 1948, PUMA has been driven by innovation--working with athletes to develop new technologies and products that push the limits of speed and help them achieve their personal bests, on the world's biggest stages. This heritage has a significant connection to Japan, as the location of PUMA's first world record matching 100m print by Heinz Futterer (1954), and where the legendary Abebe Bikila became the first person to win back-to-back Olympic marathons (1960 & 1964). PUMA continues to build a legacy of firsts, shaping sports culture, and creating iconic moments in sports history - of which are certain to witness more over the coming weeks in Tokyo. Announcement • Aug 26
Pinault Family Reportedly Seeks Potential Buyers for Puma The Pinault family has reached out to potential buyers of PUMA SE (XTRA:PUM) after the German sports brand lost about half of its market value in the past year, according to people familiar with the matter. The billionaire family, which owns a 29% stake in Frankfurt-listed Puma through Artemis, is working with advisers, possibly with a view to triggering a sale of the company, the people said, asking not to be identified because the deliberations are private. They have reached out to prospective bidders including ANTA Sports Products Limited (SEHK:2020) and Li Ning Company Limited (SEHK:2331) to gauge interest in buying Puma, the people said, adding they have also sounded out other sportswear firms in the US, as well as sovereign wealth funds in the Middle East. Puma shares surged as much as 20% in German trading following the report, the most since October 2001. It has a market value of about EUR 3.3 billion. The family is likely to seek a sizable premium in any deal, the people said. Artemis is also the controlling shareholder of Kering. Deliberations are ongoing and there is no guarantee a transaction will happen, the people said. A spokesperson for Puma declined to comment, while representatives for Artemis, Anta and Li Ning didn't respond to requests seeking comment. Announcement • Apr 14
PUMA SE, Annual General Meeting, May 21, 2025 PUMA SE, Annual General Meeting, May 21, 2025, at 11:00 W. Europe Standard Time. Announcement • Mar 01
PUMA Hoops & RJ Barrett Release Latest All-Pro Nitro™? PE PUMA announced the release of the highly anticipated RJ Barrett All-Pro Nitro™? Player Edition, designed in collaboration with NBA star RJ Barrett. This player exclusive shoe embodies Barrett's explosive playing style and dedication to his city, combining cutting-edge technology with a design that pays homage to his roots. The RJ Barrett All-Pro Nitra™? PE features NITRO™? SQD foam technology, providing a perfect balance of cushioning and responsiveness. The innovative dual-layer foam system features a soft inner layer for comfort and impact absorption, while a firm outer layer delivers targeted lateral stability for quick cuts and multi-directional movements. The shoe's engineered mesh upper offers breathability and support, ensuring comfort during intense gameplay. Aord lock-down lacing system in the forefoot enhances lateral stability, extending down to the midsole for targeted support. The high-abrasion outsole provides exceptional traction for quick cuts and explosive movements, giving players the confidence to dominate on the court. This PE edition is packed with details meaningful to RJ Barrett, including a colorway that nods to his home team's retro jerseys. Announcement • Nov 26
PUMA SE to Report Q2, 2025 Results on Jul 31, 2025 PUMA SE announced that they will report Q2, 2025 results on Jul 31, 2025 Announcement • Sep 26
PUMA SE Announces CFO Changes PUMA SE named Markus Neubrand as its new chief financial officer and member of its management board. Neubrand begins his new role effective October 1 and will succeed Hubert Hinterseher, who has mutually agreed with the company to step down from his role on September 30. Hinterseher's contract will end on December 31, it said. Starting on October 1, PUMA's management board will consist of chief executive officer Arne Freundt, Neubrand, chief product officer Maria Valdes and chief security officer Anne-Laure Descours. Neubrand most recently held the chief financial position at GUESS Inc. and before that for the luxury fashion brand MCM Worldwide. Previously, he was chief operating and chief financial officer at premium fashion company HUGO BOSS for its key region Americas. Announcement • Aug 28
PUMA SE Announces Executive Changes PUMA has appointed Indrajeet Sen (38) as Senior Vice President PUMA Group Sourcing, taking over the operational responsibilities of the Chief Sourcing Officer role. PUMA’s Chief Sourcing Officer Anne-Laure Descours has decided not to extend her board contract and will support the company as an external advisor in the field of sustainability. In his new position, Indy will oversee the global sourcing and development of footwear, apparel, and accessories, as well as operations and sustainability, reporting directly to PUMA Chief Product Officer Maria Valdes. He will be based in Xiamen, China. Indy has been with PUMA since 2016, most recently working as Vice President of Sourcing and Development Footwear. Before joining PUMA, he worked as Global Quality Manager for German footwear retailer Deichmann. Anne-Laure Descours has decided after more than 12 years with PUMA that she will not extend her services as a Board Member of PUMA SE. After more than 35 years in the industry, she intends to dedicate more time to her personal interests and continue her professional focus in the fields of sustainability. In this capacity, she will continue to support PUMA as external advisor and sustainability consultant to ensure continuity and a seamless transition. With Anne-Laure’s departure at the end of 2024, the number of members of the management board will be reduced from four to three. The board will consist of Arne Freundt, CEO, Hubert Hinterseher, Chief Financial Officer and Maria Valdes, Chief Product Officer. Announcement • Aug 16
PUMA Appoints Johan Kuhlo as Managing Director GCC PUMA has appointed Johan Kuhlo (43) as the Managing Director GCC. Starting September 1, he will oversee the major markets UAE and Saudi Arabia, as well as Qatar, Kuwait and Oman. He will report directly to PUMA CEO Arne Freundt. Johan, who has been with PUMA since 2015, has held various positions in the company including Head of Corporate Strategy and Investor Relations. Most recently, he worked as Managing Director EEMEA Distribution, where he oversaw more than 40 Markets in Eastern Europe, the Middle East and Africa. Reported Earnings • Aug 08
Second quarter 2024 earnings released: EPS: €0.28 (vs €0.37 in 2Q 2023) Second quarter 2024 results: EPS: €0.28 (down from €0.37 in 2Q 2023). Revenue: €2.12b (flat on 2Q 2023). Net income: €41.9m (down 24% from 2Q 2023). Profit margin: 2.0% (down from 2.6% in 2Q 2023). Revenue is forecast to grow 6.6% p.a. on average during the next 3 years, compared to a 7.5% growth forecast for the Luxury industry in Europe. Over the last 3 years on average, earnings per share has fallen by 4% per year whereas the company’s share price has increased by 1% per year. Upcoming Dividend • May 16
Upcoming dividend of €0.82 per share Eligible shareholders must have bought the stock before 23 May 2024. Payment date: 27 May 2024. Payout ratio is a comfortable 45% and this is well supported by cash flows. Trailing yield: 1.6%. Lower than top quartile of Swiss dividend payers (4.1%). In line with average of industry peers (1.6%). Reported Earnings • May 09
First quarter 2024 earnings released: EPS: €0.58 (vs €0.78 in 1Q 2023) First quarter 2024 results: EPS: €0.58 (down from €0.78 in 1Q 2023). Revenue: €2.10b (down 3.9% from 1Q 2023). Net income: €87.3m (down 26% from 1Q 2023). Profit margin: 4.2% (down from 5.4% in 1Q 2023). The decrease in margin was driven by lower revenue. Revenue is forecast to grow 6.8% p.a. on average during the next 3 years, compared to a 7.4% growth forecast for the Luxury industry in Europe. Over the last 3 years on average, earnings per share has increased by 5% per year and the company’s share price has also increased by 5% per year. Reported Earnings • Feb 29
Full year 2023 earnings released: EPS: €2.04 (vs €2.36 in FY 2022) Full year 2023 results: EPS: €2.04 (down from €2.36 in FY 2022). Revenue: €8.60b (up 1.6% from FY 2022). Net income: €304.9m (down 14% from FY 2022). Profit margin: 3.5% (down from 4.2% in FY 2022). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 6.6% p.a. on average during the next 3 years, compared to a 7.2% growth forecast for the Luxury industry in Europe. Over the last 3 years on average, earnings per share has increased by 18% per year but the company’s share price has only increased by 5% per year, which means it is significantly lagging earnings growth. Declared Dividend • Feb 29
Dividend of €0.82 announced Shareholders will receive a dividend of €0.82. Ex-date: 23rd May 2024 Payment date: 27th May 2024 Dividend yield will be 0.7%, which is lower than the industry average of 1.8%. Sustainability & Growth Dividend is well covered by both earnings (40% earnings payout ratio) and cash flows (35% cash payout ratio). The dividend has increased by an average of 32% per year over the past 10 years. However, payments have been volatile during that time. EPS is expected to grow by 53% over the next 3 years, which should provide support to the dividend and adequate earnings cover. Announcement • Feb 08
PUMA Appoints Julie Legrand as Senior Director Global Brand Strategy PUMA SE has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s strategic priority to elevate the brand. Julie, who will report directly to PUMA’s Vice President Brand & Marketing Richard Teyssier, has 20 years of experience in marketing and brand management. Most recently, she worked as H&M’s Global Brand Director. She also held senior positions in marketing and brand at Procter & Gamble. The appointment of Julie follows the company’s decision taken in June to reorganize its global brand management and marketing operations and relocate them from Boston to PUMA’s headquarters in Herzogenaurach, Germany. At the start of 2023, PUMA sharpened its strategic priorities and defined brand elevation as one of its three top strategic priorities for the company’s future growth. Announcement • Nov 29
PUMA RE:SUEDE Pilot Project Turns Experimental Sneakers into Compost PUMA showed that it can successfully turn an experimental version of its classic SUEDE sneaker into compost under certain tailor-made industrial conditions, as it announced the results of its two-year-long RE:SUEDE experiment. In 2021, PUMA created 500 pairs of the experimental RE:SUEDE, using Zeology tanned suede, a TPE outsole and hemp fibres. The RE:SUEDEs were worn for half a year by volunteers in Germany to test the comfort and durability of the shoes before PUMA sent them to a specially equipped industrial composting area operated by its partner Ortessa Group in the Netherlands. A special procedure had to be established to turn the shoes into compost. First, they were shredded and mixed with other green household waste and placed into a composting tunnel. They were then spray with leaching-water from earlier composting that contains nutrients and naturally heated due to the biological activity and controlled air circulation in the tunnel. After approximately 3.5 months, the materials that were small enough. Reported Earnings • Oct 25
Third quarter 2023 earnings released: EPS: €0.88 (vs €0.98 in 3Q 2022) Third quarter 2023 results: EPS: €0.88 (down from €0.98 in 3Q 2022). Revenue: €2.31b (down 1.8% from 3Q 2022). Net income: €131.7m (down 10.0% from 3Q 2022). Profit margin: 5.7% (down from 6.2% in 3Q 2022). The decrease in margin was driven by lower revenue. Revenue is forecast to grow 8.1% p.a. on average during the next 3 years, compared to a 7.4% growth forecast for the Luxury industry in Europe. Over the last 3 years on average, earnings per share has increased by 29% per year but the company’s share price has only increased by 9% per year, which means it is significantly lagging earnings growth. Upcoming Dividend • May 19
Upcoming dividend of €0.82 per share at 1.7% yield Eligible shareholders must have bought the stock before 25 May 2023. Payment date: 30 May 2023. Payout ratio is a comfortable 35% and this is well supported by cash flows. Trailing yield: 1.7%. Lower than top quartile of Swiss dividend payers (4.3%). Higher than average of industry peers (1.3%). Reported Earnings • Apr 27
First quarter 2023 earnings released: EPS: €0.78 (vs €0.81 in 1Q 2022) First quarter 2023 results: EPS: €0.78 (down from €0.81 in 1Q 2022). Revenue: €2.19b (up 14% from 1Q 2022). Net income: €117.3m (down 3.4% from 1Q 2022). Profit margin: 5.4% (down from 6.3% in 1Q 2022). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 8.5% p.a. on average during the next 3 years, compared to a 7.7% growth forecast for the Luxury industry in Europe. Over the last 3 years on average, earnings per share has increased by 41% per year but the company’s share price has only increased by 20% per year, which means it is significantly lagging earnings growth. Reported Earnings • Mar 06
Full year 2022 earnings released: EPS: €2.36 (vs €2.07 in FY 2021) Full year 2022 results: EPS: €2.36 (up from €2.07 in FY 2021). Revenue: €8.47b (up 24% from FY 2021). Net income: €353.5m (up 14% from FY 2021). Profit margin: 4.2% (down from 4.5% in FY 2021). The decrease in margin was driven by higher expenses. Revenue is forecast to grow 7.7% p.a. on average during the next 3 years, compared to a 7.2% growth forecast for the Luxury industry in Europe. Over the last 3 years on average, earnings per share has increased by 35% per year but the company’s share price has only increased by 20% per year, which means it is significantly lagging earnings growth. Reported Earnings • Jul 29
Second quarter 2022 earnings released: EPS: €0.56 (vs €0.33 in 2Q 2021) Second quarter 2022 results: EPS: €0.56 (up from €0.33 in 2Q 2021). Revenue: €2.00b (up 26% from 2Q 2021). Net income: €84.3m (up 73% from 2Q 2021). Profit margin: 4.2% (up from 3.1% in 2Q 2021). The increase in margin was driven by higher revenue. Over the next year, revenue is forecast to grow 12%, compared to a 12% growth forecast for the industry in Switzerland. Over the last 3 years on average, earnings per share has increased by 21% per year whereas the company’s share price has increased by 20% per year. Upcoming Dividend • May 05
Upcoming dividend of €0.72 per share Eligible shareholders must have bought the stock before 12 May 2022. Payment date: 16 May 2022. Payout ratio is a comfortable 33% and this is well supported by cash flows. Trailing yield: 1.0%. Lower than top quartile of Swiss dividend payers (3.9%). Lower than average of industry peers (1.6%). Reported Earnings • Apr 28
First quarter 2022 earnings released: EPS: €0.81 (vs €0.73 in 1Q 2021) First quarter 2022 results: EPS: €0.81 (up from €0.73 in 1Q 2021). Revenue: €1.91b (up 24% from 1Q 2021). Net income: €121.4m (up 11% from 1Q 2021). Profit margin: 6.3% (down from 7.1% in 1Q 2021). The decrease in margin was driven by higher expenses. Over the next year, revenue is forecast to grow 11%, compared to a 15% growth forecast for the industry in Switzerland. Over the last 3 years on average, earnings per share has increased by 14% per year but the company’s share price has increased by 23% per year, which means it is tracking significantly ahead of earnings growth. Reported Earnings • Feb 25
Full year 2021 earnings: Revenues and EPS in line with analyst expectations Full year 2021 results: EPS: €2.07 (up from €0.53 in FY 2020). Revenue: €6.81b (up 30% from FY 2020). Net income: €309.6m (up 292% from FY 2020). Profit margin: 4.5% (up from 1.5% in FY 2020). The increase in margin was driven by higher revenue. Revenue was in line with analyst estimates. Over the next year, revenue is forecast to grow 13%, compared to a 15% growth forecast for the industry in Switzerland. Over the last 3 years on average, earnings per share has increased by 8% per year but the company’s share price has increased by 26% per year, which means it is tracking significantly ahead of earnings growth. Reported Earnings • Oct 28
Third quarter 2021 earnings released: EPS €0.96 (vs €0.76 in 3Q 2020) The company reported a strong third quarter result with improved earnings, revenues and profit margins. Third quarter 2021 results: Revenue: €1.90b (up 20% from 3Q 2020). Net income: €143.8m (up 27% from 3Q 2020). Profit margin: 7.6% (up from 7.2% in 3Q 2020). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has increased by 2% per year but the company’s share price has increased by 30% per year, which means it is tracking significantly ahead of earnings growth. Reported Earnings • Oct 28
Third quarter 2021 earnings released: EPS €0.96 (vs €0.76 in 3Q 2020) The company reported a strong third quarter result with improved earnings, revenues and profit margins. Third quarter 2021 results: Revenue: €1.90b (up 20% from 3Q 2020). Net income: €143.8m (up 27% from 3Q 2020). Profit margin: 7.6% (up from 7.2% in 3Q 2020). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has increased by 2% per year but the company’s share price has increased by 30% per year, which means it is tracking significantly ahead of earnings growth. Reported Earnings • Aug 02
Second quarter 2021 earnings released: EPS €0.33 (vs €0.64 loss in 2Q 2020) The company reported a strong second quarter result with improved earnings, revenues and profit margins. Second quarter 2021 results: Revenue: €1.59b (up 91% from 2Q 2020). Net income: €48.7m (up €144.3m from 2Q 2020). Profit margin: 3.1% (up from net loss in 2Q 2020). The move to profitability was driven by higher revenue. Over the last 3 years on average, earnings per share has fallen by 7% per year but the company’s share price has increased by 31% per year, which means it is well ahead of earnings. Reported Earnings • Apr 30
First quarter 2021 earnings released: EPS €0.73 (vs €0.24 in 1Q 2020) The company reported a strong first quarter result with improved earnings, revenues and profit margins. First quarter 2021 results: Revenue: €1.55b (up 19% from 1Q 2020). Net income: €109.2m (up 202% from 1Q 2020). Profit margin: 7.1% (up from 2.8% in 1Q 2020). The increase in margin was driven by higher revenue. Over the last 3 years on average, earnings per share has fallen by 16% per year but the company’s share price has increased by 26% per year, which means it is well ahead of earnings. Upcoming Dividend • Apr 29
Upcoming dividend of €0.16 per share Eligible shareholders must have bought the stock before 06 May 2021. Payment date: 10 May 2021. Trailing yield: 0.2%. Lower than top quartile of Swiss dividend payers (3.6%). Lower than average of industry peers (1.0%). Analyst Estimate Surprise Post Earnings • Feb 26
Revenue beats expectations Revenue exceeded analyst estimates by 0.1%. Over the next year, revenue is forecast to grow 13%, compared to a 19% growth forecast for the Luxury industry in Switzerland. Reported Earnings • Feb 26
Full year 2020 earnings released: EPS €0.53 (vs €1.76 in FY 2019) The company reported a poor full year result with weaker earnings, revenues and profit margins. Full year 2020 results: Revenue: €5.23b (down 4.9% from FY 2019). Net income: €78.9m (down 70% from FY 2019). Profit margin: 1.5% (down from 4.8% in FY 2019). The decrease in margin was driven by lower revenue. Over the last 3 years on average, earnings per share has fallen by 12% per year but the company’s share price has increased by 35% per year, which means it is well ahead of earnings. Is New 90 Day High Low • Dec 22
New 90-day high: CHF93.98 The company is up 46% from its price of CHF64.50 on 23 September 2020. The Swiss market is flat over the last 90 days, indicating the company outperformed over that time. It also outperformed the Luxury industry, which is up 18% over the same period. According to the Simply Wall St valuation model, the estimated intrinsic value of the company is CHF79.00 per share. Reported Earnings • Oct 30
Third quarter earnings released Over the last 12 months the company has reported total profits of €72.0m, down 72% from the prior year. Total revenue was €5.19b over the last 12 months, down 1.1% from the prior year. Analyst Estimate Surprise Post Earnings • Oct 30
Third-quarter earnings released: Revenue beats expectations Third-quarter revenue exceeded analyst estimates by 1.9% at €1.58b. Revenue is forecast to grow 13% over the next year, compared to a 5.1% growth forecast for the Luxury industry in Switzerland. 
