The Swatch Group AG

SWX:UHR Stock Report

Market Cap: CHF 9.7b

Swatch Group Valuation

Is UHR undervalued compared to its fair value, analyst forecasts and its price relative to the market?

Valuation Score

2/6

Valuation Score 2/6

  • Below Future Cash Flow Value

  • Significantly Below Future Cash Flow Value

  • Price-To-Sales vs Peers

  • Price-To-Sales vs Industry

  • Price-To-Sales vs Fair Ratio

  • Analyst Forecast

Share Price vs Future Cash Flow Value

What is the Fair Price of UHR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.

Ultimate guide to DCF valuation for stock investing

Learn how to determine fair value like the best investors in the world.

Below Future Cash Flow Value: UHR (CHF188.2) is trading above our estimate of future cash flow value (CHF124.11)

Significantly Below Future Cash Flow Value: UHR is trading above our estimate of future cash flow value.

Key Valuation Metric

Which metric is best to use when looking at relative valuation for UHR?

Key metric: As UHR is barely profitable we use its Price-To-Sales Ratio for relative valuation analysis.

The above table shows the Price to Sales ratio for UHR. This is calculated by dividing UHR's market cap by their current revenue.
What is UHR's PS Ratio?
PS Ratio1.6x
SalesCHF 6.28b
Market CapCHF 9.74b

Price to Sales Ratio vs Peers

How does UHR's PS Ratio compare to its peers?

The above table shows the PS ratio for UHR vs its peers. Here we also display the market cap and forecasted growth for additional consideration.
CompanyForward PSEstimated GrowthMarket Cap
Peer Average2.7x
CFR Compagnie Financière Richemont
4.5x5.77%CHF 91.0b
CALN CALIDA Holding
0.4x1.27%CHF 82.4m
2313 Shenzhou International Group Holdings
2.8x8.78%HK$95.5b
GIL Gildan Activewear
3x21.14%CA$14.1b
UHR Swatch Group
1.6x5.39%CHF 9.7b

Price-To-Sales vs Peers: UHR is good value based on its Price-To-Sales Ratio (1.6x) compared to the peer average (2.8x).

Historical Price to Sales Ratio

Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.

Fetching historical data

Price to Sales Ratio vs Industry

How does UHR's PS Ratio compare vs other companies in the European Luxury Industry?

13 CompaniesPrice / SalesEstimated GrowthMarket Cap
UHR 1.6xIndustry Avg. 0.8xNo. of Companies17PS00.61.21.82.43+
13 CompaniesEstimated GrowthMarket Cap
No more companies

Price-To-Sales vs Industry: UHR is expensive based on its Price-To-Sales Ratio (1.6x) compared to the European Luxury industry average (0.8x).

Price to Sales Ratio vs Fair Ratio

What is UHR's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.

UHR PS Ratio vs Fair Ratio.
Fair Ratio
Current PS Ratio1.6x
Fair PS Ratio2.3x

Price-To-Sales vs Fair Ratio: UHR is good value based on its Price-To-Sales Ratio (1.6x) compared to the estimated Fair Price-To-Sales Ratio (2.3x).

Analyst Price Targets

What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?

The above table shows the analyst UHR forecast and predictions for the stock price in 12 month’s time.
DateShare PriceAverage 1Y Price TargetDispersionHighLow1Y Actual priceAnalysts
CurrentCHF 188.20
CHF 148.79
-20.94%
21.77%CHF 214.00CHF 90.00n/a20
Jan ’27CHF 168.25
CHF 137.07
-18.53%
21.46%CHF 214.00CHF 90.00n/a18
Dec ’26CHF 165.25
CHF 135.46
-18.03%
21.63%CHF 214.00CHF 90.00n/a18
Nov ’26CHF 167.80
CHF 133.02
-20.73%
24.03%CHF 214.00CHF 71.00n/a18
Oct ’26CHF 151.70
CHF 134.82
-11.13%
22.80%CHF 214.00CHF 71.00n/a20
Sep ’26CHF 142.75
CHF 132.53
-7.16%
23.08%CHF 214.00CHF 71.00n/a19
Aug ’26CHF 144.90
CHF 140.34
-3.15%
29.62%CHF 290.00CHF 71.00n/a20
Jul ’26CHF 128.45
CHF 148.22
+15.39%
26.38%CHF 290.00CHF 75.00n/a21
Jun ’26CHF 138.55
CHF 153.53
+10.81%
22.34%CHF 290.00CHF 120.00n/a22
May ’26CHF 142.15
CHF 155.55
+9.43%
21.60%CHF 290.00CHF 120.00n/a23
Apr ’26CHF 149.30
CHF 160.38
+7.42%
20.94%CHF 290.00CHF 120.00n/a23
Mar ’26CHF 175.00
CHF 161.90
-7.49%
20.86%CHF 290.00CHF 120.00n/a23
Feb ’26CHF 169.50
CHF 164.29
-3.07%
25.01%CHF 333.00CHF 120.00CHF 183.0023
Jan ’26CHF 165.00
CHF 172.52
+4.56%
24.41%CHF 333.00CHF 120.00CHF 168.2523
Dec ’25CHF 159.95
CHF 175.39
+9.65%
23.56%CHF 333.00CHF 120.00CHF 165.2523
Nov ’25CHF 179.85
CHF 178.56
-0.72%
23.58%CHF 333.00CHF 120.00CHF 167.8023
Oct ’25CHF 178.30
CHF 179.10
+0.45%
24.55%CHF 333.00CHF 120.00CHF 151.7021
Sep ’25CHF 177.80
CHF 193.62
+8.90%
19.71%CHF 333.00CHF 145.00CHF 142.7521
Aug ’25CHF 180.85
CHF 198.14
+9.56%
19.92%CHF 333.00CHF 145.00CHF 144.9021
Jul ’25CHF 184.95
CHF 223.55
+20.87%
16.67%CHF 368.00CHF 190.00CHF 128.4520
Jun ’25CHF 193.15
CHF 228.55
+18.33%
15.83%CHF 368.00CHF 190.00CHF 138.5520
May ’25CHF 193.65
CHF 230.55
+19.05%
15.68%CHF 368.00CHF 190.00CHF 142.1520
Apr ’25CHF 209.40
CHF 239.05
+14.16%
17.69%CHF 368.00CHF 200.00CHF 149.3021
Mar ’25CHF 211.90
CHF 238.64
+12.62%
17.28%CHF 368.00CHF 200.00CHF 175.0022
Feb ’25CHF 201.70
CHF 244.95
+21.44%
16.31%CHF 368.00CHF 202.00CHF 169.5022
CHF 148.79
Fair Value
26.5% overvalued intrinsic discount
20
Number of Analysts

Analyst Forecast: Target price is lower than the current share price.

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Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2026/02/05 15:58
End of Day Share Price 2026/02/05 00:00
Earnings2025/12/31
Annual Earnings2025/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

The Swatch Group AG is covered by 33 analysts. 18 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Christian WeizBaader Helvea Equity Research
Mariano SzachtmanBanco Santander
Lilian NilssonBarclays