Brunswick Valuation
Is BWI undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
5/6Valuation Score 5/6
Below Future Cash Flow Value
Significantly Below Future Cash Flow Value
Price-To-Sales vs Peers
Price-To-Sales vs Industry
Price-To-Sales vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of BWI when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
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Below Future Cash Flow Value: BWI (CHF58.17) is trading below our estimate of future cash flow value (CHF227.56)
Significantly Below Future Cash Flow Value: BWI is trading below future cash flow value by more than 20%.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for BWI?
Key metric: As BWI is unprofitable we use its Price-To-Sales Ratio for relative valuation analysis.
| What is BWI's PS Ratio? | |
|---|---|
| PS Ratio | 0.8x |
| Sales | US$5.63b |
| Market Cap | US$4.58b |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 1.2x |
| Enterprise Value/EBITDA | 10.9x |
| PEG Ratio | n/a |
Price to Sales Ratio vs Peers
How does BWI's PS Ratio compare to its peers?
| Company | Forward PS | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 1.4x | ||
UHR Swatch Group | 1.5x | 4.50% | CHF 9.3b |
DOO BRP | 0.6x | 3.54% | CA$6.0b |
6460 Sega Sammy Holdings | 1.4x | 2.31% | JP¥648.3b |
ASMDEE B Asmodee Group | 1.9x | 4.07% | SEK 38.5b |
BWI Brunswick | 0.8x | 4.95% | CHF 4.6b |
Price-To-Sales vs Peers: BWI is good value based on its Price-To-Sales Ratio (0.8x) compared to the peer average (1.3x).
Historical Price to Sales Ratio
Historical Price to Sales Ratio compares a stock's price to its sales over time. Higher ratios indicate that investors are willing to pay more for the stock.
Fetching historical data
Price to Sales Ratio vs Industry
How does BWI's PS Ratio compare vs other companies in the European Leisure Industry?
| 2 Companies | Price / Sales | Estimated Growth | Market Cap |
|---|---|---|---|
| 2 Companies | Estimated Growth | Market Cap | |
|---|---|---|---|
Price-To-Sales vs Industry: BWI is good value based on its Price-To-Sales Ratio (0.8x) compared to the European Leisure industry average (1.1x).
Price to Sales Ratio vs Fair Ratio
What is BWI's PS Ratio compared to its Fair PS Ratio? This is the expected PS Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PS Ratio | 0.8x |
| Fair PS Ratio | n/a |
Price-To-Sales vs Fair Ratio: Insufficient data to calculate BWI's Price-To-Sales Fair Ratio for valuation analysis.
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
| Date | Share Price | Average 1Y Price Target | Dispersion | High | Low | 1Y Actual price | Analysts |
|---|---|---|---|---|---|---|---|
| Current | CHF 58.17 | CHF 73.50 +26.36% | 10.62% | CHF 97.24 | CHF 61.58 | n/a | 17 |
| Sep ’27 | CHF 60.22 | CHF 72.96 +21.16% | 10.62% | CHF 96.52 | CHF 61.13 | n/a | 17 |
| Aug ’27 | CHF 62.97 | CHF 73.32 +16.44% | 11.09% | CHF 97.00 | CHF 61.44 | n/a | 17 |
| Jul ’27 | CHF 67.87 | CHF 72.95 +7.49% | 10.72% | CHF 97.14 | CHF 61.52 | n/a | 17 |
| Jun ’27 | n/a | CHF 70.53 0% | 10.72% | CHF 93.91 | CHF 59.48 | n/a | 17 |
| May ’27 | n/a | CHF 70.01 0% | 10.99% | CHF 93.80 | CHF 59.41 | n/a | 16 |
| Apr ’27 | n/a | CHF 70.22 0% | 12.12% | CHF 95.00 | CHF 58.58 | n/a | 17 |
| Mar ’27 | n/a | CHF 68.34 0% | 12.55% | CHF 92.75 | CHF 56.43 | n/a | 17 |
| Feb ’27 | n/a | CHF 67.06 0% | 12.84% | CHF 88.90 | CHF 52.56 | n/a | 16 |
| Jan ’27 | n/a | CHF 59.73 0% | 8.89% | CHF 71.29 | CHF 51.49 | n/a | 17 |
| Dec ’26 | n/a | CHF 60.19 0% | 8.03% | CHF 68.64 | CHF 52.49 | n/a | 15 |
| Nov ’26 | n/a | CHF 59.79 0% | 8.03% | CHF 68.18 | CHF 52.14 | n/a | 15 |
| Oct ’26 | n/a | CHF 52.60 0% | 15.45% | CHF 69.63 | CHF 40.36 | n/a | 15 |
| Sep ’26 | n/a | CHF 52.42 0% | 15.77% | CHF 70.61 | CHF 40.92 | CHF 60.22 | 15 |
| Aug ’26 | n/a | CHF 52.78 0% | 15.50% | CHF 71.61 | CHF 41.50 | CHF 62.97 | 15 |
| Jul ’26 | n/a | CHF 49.13 0% | 25.01% | CHF 71.68 | CHF 34.10 | CHF 67.87 | 16 |
| Jun ’26 | n/a | CHF 49.43 0% | 24.99% | CHF 72.64 | CHF 34.55 | n/a | 16 |
| May ’26 | n/a | CHF 49.31 0% | 25.15% | CHF 72.77 | CHF 34.62 | n/a | 16 |
| Apr ’26 | n/a | CHF 68.69 0% | 13.92% | CHF 79.24 | CHF 53.70 | n/a | 16 |
| Mar ’26 | n/a | CHF 70.74 0% | 13.32% | CHF 81.27 | CHF 57.79 | n/a | 16 |
| Feb ’26 | n/a | CHF 72.81 0% | 13.54% | CHF 81.96 | CHF 58.29 | n/a | 15 |
| Jan ’26 | n/a | CHF 77.90 0% | 10.55% | CHF 89.28 | CHF 62.50 | n/a | 17 |
| Dec ’25 | n/a | CHF 77.39 0% | 10.55% | CHF 88.70 | CHF 62.09 | n/a | 17 |
| Nov ’25 | n/a | CHF 76.05 0% | 10.71% | CHF 86.76 | CHF 60.73 | n/a | 17 |
| Oct ’25 | n/a | CHF 74.48 0% | 10.94% | CHF 84.91 | CHF 58.85 | n/a | 17 |
| Sep ’25 | n/a | CHF 74.89 0% | 10.48% | CHF 85.03 | CHF 59.52 | n/a | 17 |
Analyst Forecast: Target price is more than 20% higher than the current share price and analysts are within a statistically confident range of agreement.
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Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/09/14 11:16 |
| End of Day Share Price | 2026/09/11 00:00 |
| Earnings | 2026/07/04 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
| |
| Management | 10 years |
| |
| Key Developments | 10 years |
|
* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Brunswick Corporation is covered by 26 analysts. 19 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Craig Kennison | Baird |
| Tristan Thomas-Martin | BMO Capital Markets Equity Research |
| Xian Siew Hew Sam | BNP Paribas |