Dollarama Management
Management criteria checks 4/4
Dollarama's CEO is Neil Rossy, appointed in May 2016, has a tenure of 10.17 years. total yearly compensation is CA$9.72M, comprised of 14.9% salary and 85.1% bonuses, including company stock and options. directly owns 0.59% of the company’s shares, worth CA$298.16M. The average tenure of the management team and the board of directors is 7.8 years and 9.9 years respectively.
Key information
Neil Rossy
Chief executive officer
CA$9.7m
Total compensation
| CEO salary percentage | 14.95% |
| CEO tenure | 10.2yrs |
| CEO ownership | 0.6% |
| Management average tenure | 7.8yrs |
| Board average tenure | 9.9yrs |
Recent management updates
Recent updates
Analysis Article • Jun 15
Dollarama Inc. Just Recorded A 11% EPS Beat: Here's What Analysts Are Forecasting Next
It's been a good week for Dollarama Inc. ( TSE:DOL ) shareholders, because the company has just released its latest...
Narrative Update • Jun 15
DOL: Rich P/E Expectations Will Limit Future Upside Despite Strong Buybacks
Dollarama's internal fair value estimate has been revised higher from CA$155.79 to CA$164.07, with analysts pointing to a series of recent price target increases in the CA$215 to CA$228 range and supportive views on earnings power and margins. Analyst Commentary Recent Street research on Dollarama shows a mix of optimism on earnings power and margins alongside a pocket of more cautious views that focus on execution and valuation risks.Narrative Update • Jun 01
DOL: Rich P E Expectations Will Likely Cap Upside Despite Supportive Buybacks
Analysts have adjusted the Dollarama price target higher to CA$155.79 from CA$153.59, with the change tied to updated assumptions around discount rates, revenue growth, profit margins, and future P/E expectations. Analyst Commentary Recent research on Dollarama reflects a mixed backdrop, with some firms lifting their stance while several bearish analysts are trimming price targets and pointing to pockets of risk around valuation and execution.
Narrative Update • May 02
DOL: Buybacks And Dividend Increase Will Support Higher Long Term P/E
Dollarama's analyst price targets have been trimmed, with several firms cutting their views by CA$2 to CA$20 as analysts weigh slightly revised assumptions around discount rates, revenue growth, profit margins, and future P/E. Analyst Commentary Recent research updates show a mix of trimmed price targets and one upgrade, which signals that views on Dollarama are not uniform.Narrative Update • Apr 16
DOL: Share Repurchases And Dividend Increases Will Support Higher Future P/E
Dollarama's analyst fair value estimate has been trimmed by CA$3 to CA$232 as analysts adjust their price targets and supporting assumptions around growth, profitability, and P/E multiples in light of recent Street research updates. Analyst Commentary Recent Street research shows a broad reset of price targets on Dollarama, with several firms trimming their estimates while keeping a close eye on execution, growth prospects, and valuation discipline.Narrative Update • Apr 02
DOL: Cautious Outlook On P/E Assumptions Will Likely Pressure Shares
Analysts have trimmed their CA$ price targets on Dollarama, and the updated fair value estimate has shifted from CA$166.73 to CA$153.59 as they factor in more conservative assumptions for revenue growth, profit margins, and long term P/E multiples. Analyst Commentary Recent Street research reflects a more cautious tone around Dollarama, with several bearish analysts trimming price targets by amounts ranging from CA$2 to CA$20.Analysis Article • Mar 27
Dollarama Inc. (TSE:DOL) Just Reported, And Analysts Assigned A CA$197 Price Target
Last week, you might have seen that Dollarama Inc. ( TSE:DOL ) released its annual result to the market. The early...Narrative Update • Mar 18
DOL: Higher Implied P/E Will Likely Leave Shares Vulnerable To Repricing
Analysts have revised their Dollarama price target higher to CA$166.73 from CA$160.92, citing updated assumptions around revenue growth, profit margins, discount rate, and future P/E that modestly adjust their valuation outlook. Valuation Changes Fair Value: CA$160.92 to CA$166.73, reflecting a slightly higher assessed value per share.Narrative Update • Mar 04
DOL: Share Repurchases Will Support Higher Margins And Future P/E Assumptions
Analysts are keeping their CA$235.00 target for Dollarama unchanged, citing slightly higher assumed revenue growth and profit margins, along with a modestly higher discount rate and a lower future P/E, which together offset each other in their valuation work. What's in the News Dollarama completed a share repurchase tranche between August 4, 2025 and November 2, 2025, buying back 2,605,912 shares for CA$484.6 million.Narrative Update • Feb 18
DOL: Share Buybacks Will Likely Fail To Justify Elevated P/E
Analysts have nudged their CA$ price target for Dollarama slightly higher, reflecting small model adjustments to the discount rate, revenue growth outlook, profit margin assumptions, and future P/E expectations. What's in the News From August 4, 2025 to November 2, 2025, Dollarama repurchased 2,605,912 shares for CA$484.6 million, representing 0.94% of its shares.Analysis Article • Feb 11
A Look At The Intrinsic Value Of Dollarama Inc. (TSE:DOL)
Key Insights Dollarama's estimated fair value is CA$210 based on 2 Stage Free Cash Flow to Equity Dollarama's CA$188...Narrative Update • Feb 04
DOL: Future Buybacks Will Likely Prove Insufficient To Justify Rich Pricing
Analysts have raised their fair value estimate for Dollarama from $147.82 to $160.92, reflecting updated views on its discount rate, revenue growth, profit margins and future P/E assumptions. What's in the News Dollarama completed a share repurchase of 2,605,912 shares, equal to 0.94% of its outstanding shares, between August 4, 2025 and November 2, 2025 under its previously announced buyback program.
Narrative Update • Jan 21
DOL: Buybacks And International Expansion Will Shape Balanced Future Upside Outlook
Analysts have modestly adjusted their price expectations for Dollarama, with the latest target implying fair value of $211.38 as they refine assumptions around the discount rate and long term P/E multiple, while keeping revenue growth and profit margin forecasts broadly unchanged. What's in the News From August 4, 2025 to November 2, 2025, Dollarama repurchased 2,605,912 shares for CAD 484.6 million, representing 0.94% of its shares under the buyback announced on July 3, 2025 (Key Developments).Narrative Update • Jan 06
DOL: Share Repurchases Will Support Higher Future P/E Assumptions
Analysts now set their fair value estimate for Dollarama at $235, up from $223, reflecting updated assumptions for the discount rate, revenue growth, profit margin, and future P/E that adjust their risk and profitability expectations. What's in the News Dollarama completed a share repurchase tranche between August 4, 2025 and November 2, 2025, buying back 2,605,912 shares for CAD 484.6m, equal to 0.94% of its shares outstanding (Key Developments).Analysis Article • Jan 06
Dollarama Inc.'s (TSE:DOL) Popularity With Investors Is Under Threat From Overpricing
When close to half the companies in Canada have price-to-earnings ratios (or "P/E's") below 16x, you may consider...Narrative Update • Dec 19
DOL: International Expansion Will Support Future Upside While Risks Keep Outlook Balanced
Analysts have raised their price target on Dollarama from approximately $201 to $211. This reflects modestly lower assumed revenue growth, slightly improved profit margin expectations, and a higher future price-to-earnings multiple.Analysis Article • Dec 07
Is Now The Time To Put Dollarama (TSE:DOL) On Your Watchlist?
For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to...Narrative Update • Dec 04
DOL: International Expansion Will Drive Long-Term Upside Despite Premium Pricing
Analysts have nudged their fair value estimate for Dollarama higher from C$198.81 to C$200.81, citing stronger expected revenue growth and international expansion potential. They believe these factors outweigh a modestly higher discount rate and slightly lower projected profit margins.Analysis Article • Nov 02
Estimating The Fair Value Of Dollarama Inc. (TSE:DOL)
Key Insights The projected fair value for Dollarama is CA$185 based on 2 Stage Free Cash Flow to Equity Current share...Narrative Update • Sep 18
Expansion In Canada, Mexico And Australia Will Unlock New Markets
Analysts have modestly raised Dollarama’s price target to CA$198.81, citing superior productivity, cross-demographic appeal, growth potential in underpenetrated markets, and resilient execution that justifies its premium valuation despite ongoing concerns over elevated price levels. Analyst Commentary Bullish analysts point to Dollarama's superior productivity compared to U.S. peers and its widespread appeal across all income cohorts.Narrative Update • Aug 30
Expansion In Canada, Mexico And Australia Will Unlock New Markets
Analysts have modestly lowered Dollarama’s price target to CA$196.73, balancing confidence in resilient sales and margin improvements against concerns over slower earnings growth, macroeconomic headwinds, and valuation pressures. Analyst Commentary Bullish analysts cite continued strength in same-store sales growth and sustained high demand for value retail.Analysis Article • Jul 27
Should You Be Adding Dollarama (TSE:DOL) To Your Watchlist Today?
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
New Narrative • Nov 07
Expanding Store Network And Tactical Initiatives Drive Strong Growth Potential In LATAM Markets
Expansion in Latin America and increased stake in Dollarcity showcase strong growth potential and future revenue enhancement.CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| May 03 2026 | n/a | n/a | CA$1b |
| Feb 01 2026 | CA$10m | CA$1m | CA$1b |
| Nov 02 2025 | n/a | n/a | CA$1b |
| Aug 03 2025 | n/a | n/a | CA$1b |
| May 04 2025 | n/a | n/a | CA$1b |
| Feb 02 2025 | CA$10m | CA$1m | CA$1b |
| Oct 27 2024 | n/a | n/a | CA$1b |
| Jul 28 2024 | n/a | n/a | CA$1b |
| Apr 28 2024 | n/a | n/a | CA$1b |
| Jan 28 2024 | CA$11m | CA$1m | CA$1b |
| Oct 29 2023 | n/a | n/a | CA$948m |
| Jul 30 2023 | n/a | n/a | CA$889m |
| Apr 30 2023 | n/a | n/a | CA$836m |
| Jan 29 2023 | CA$11m | CA$1m | CA$802m |
| Oct 30 2022 | n/a | n/a | CA$761m |
| Jul 31 2022 | n/a | n/a | CA$742m |
| May 01 2022 | n/a | n/a | CA$695m |
| Jan 30 2022 | n/a | n/a | CA$663m |
| Oct 31 2021 | n/a | n/a | CA$617m |
| Aug 01 2021 | n/a | n/a | CA$596m |
| May 02 2021 | n/a | n/a | CA$592m |
| Jan 31 2021 | CA$7m | CA$1m | CA$564m |
Compensation vs Market: Neil's total compensation ($USD6.86M) is about average for companies of similar size in the Canadian market ($USD7.58M).
Compensation vs Earnings: Neil's compensation has been consistent with company performance over the past year.
CEO
Neil Rossy (56 yo)
10.2yrs
Tenure
CA$9,717,862
Compensation
Mr. Neil Rossy has been the Chief Executive Officer and President of Dollarama Inc. since May 1, 2016. Mr. Rossy served as Chief Merchandising Officer at Dollarama Inc. since 2004 until April 2016 and its...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 10.2yrs | CA$9.72m | 0.59% CA$ 298.2m | |
| Chief Financial Officer | 2.6yrs | CA$1.91m | 0.00042% CA$ 210.5k | |
| Chief Operating Officer | 12.2yrs | CA$2.19m | 0.20% CA$ 99.7m | |
| Chief Information Officer | 5.4yrs | CA$2.49m | no data | |
| Senior Vice President of Import Division | 22.5yrs | CA$2.49m | 0.074% CA$ 37.0m | |
| Founder & Chairman Emeritus | 34.5yrs | CA$689.62k | 0.57% CA$ 288.1m | |
| Senior VP of Legal Affairs & Corporate Secretary | 4.5yrs | no data | no data | |
| Senior Vice President of Human Resources | 5.5yrs | no data | 0.00058% CA$ 290.7k |
7.8yrs
Average Tenure
67yo
Average Age
Experienced Management: DOL's management team is seasoned and experienced (7.8 years average tenure).
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| CEO, President & Director | 22.5yrs | CA$9.72m | 0.59% CA$ 298.2m | |
| Founder & Chairman Emeritus | 8.1yrs | CA$689.62k | 0.57% CA$ 288.1m | |
| Independent Director | 22.5yrs | CA$184.00k | 0.017% CA$ 8.6m | |
| Independent Director | 8.3yrs | CA$205.50k | no data | |
| Independent Chairman | 16.8yrs | CA$377.50k | 0.026% CA$ 13.2m | |
| Independent Director | less than a year | no data | no data | |
| Independent Director | 5.1yrs | CA$184.00k | no data | |
| Independent Director | 11.4yrs | CA$192.50k | no data | |
| Independent Director | 15.3yrs | CA$206.00k | 0.00074% CA$ 370.8k | |
| Independent Director | less than a year | no data | no data |
9.9yrs
Average Tenure
62.5yo
Average Age
Experienced Board: DOL's board of directors are considered experienced (9.9 years average tenure).
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/07/12 01:07 |
| End of Day Share Price | 2026/07/10 00:00 |
| Earnings | 2026/05/03 |
| Annual Earnings | 2026/02/01 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Dollarama Inc. is covered by 24 analysts. 15 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Will Chien | Accountability Research Corporation |
| James Durran | Barclays |
| Zhihan Ma | Bernstein |