TRUBAR Management
Management criteria checks 0/4
We currently do not have sufficient information about the CEO.
Key information
Erica Groussman
Chief executive officer
US$989.8k
Total compensation
| CEO salary percentage | 23.91% |
| CEO tenure | no data |
| CEO ownership | 4.1% |
| Management average tenure | less than a year |
| Board average tenure | 2yrs |
Recent management updates
Recent updates
We Think Simply Better Brands (CVE:SBBC) Has A Fair Chunk Of Debt
Jan 14
Investor Optimism Abounds Simply Better Brands Corp. (CVE:SBBC) But Growth Is Lacking
Nov 20Simply Better Brands Corp. (CVE:SBBC) Soars 26% But It's A Story Of Risk Vs Reward
Jul 14Market Might Still Lack Some Conviction On Simply Better Brands Corp. (CVE:SBBC) Even After 43% Share Price Boost
May 21Is Simply Better Brands (CVE:SBBC) Using Debt Sensibly?
Mar 29Simply Better Brands Corp. (CVE:SBBC) Screens Well But There Might Be A Catch
Feb 02Further Upside For Simply Better Brands Corp. (CVE:SBBC) Shares Could Introduce Price Risks After 27% Bounce
Apr 17CEO Compensation Analysis
| Date | Total Compensation | Salary | Company Earnings |
|---|---|---|---|
| Dec 31 2024 | US$990k | US$237k | -US$12m |
| Sep 30 2024 | n/a | n/a | -US$23m |
| Jun 30 2024 | n/a | n/a | -US$26m |
| Mar 31 2024 | n/a | n/a | -US$22m |
| Dec 31 2023 | US$247k | US$221k | -US$8m |
| Sep 30 2023 | n/a | n/a | -US$11m |
| Jun 30 2023 | n/a | n/a | -US$12m |
| Mar 31 2023 | n/a | n/a | -US$12m |
| Dec 31 2022 | US$156k | US$150k | -US$12m |
| Sep 30 2022 | n/a | n/a | -US$11m |
| Jun 30 2022 | n/a | n/a | -US$16m |
| Mar 31 2022 | n/a | n/a | -US$15m |
| Dec 31 2021 | US$211k | US$125k | -US$13m |
| Sep 30 2021 | n/a | n/a | -US$11m |
| Jun 30 2021 | n/a | n/a | -US$5m |
| Mar 31 2021 | n/a | n/a | -US$3m |
| Dec 31 2020 | US$29k | US$29k | -US$2m |
Compensation vs Market: Erica's total compensation ($USD989.82K) is above average for companies of similar size in the Canadian market ($USD169.17K).
Compensation vs Earnings: Erica's compensation has increased whilst the company is unprofitable.
CEO
Erica Groussman (41 yo)
Ms. Erica Groussman is CEO of TRUBAR Inc. (formerly known as Simply Better Brands Corp.) from May 2025 and also serves as its Director since May 2024. Ms. Groussman was CEO of Tru Brands Inc. at TRUBAR Inc...
Leadership Team
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairman | 2.3yrs | US$1.22m | 7.94% CA$ 8.1m | |
| CEO & Director | no data | US$989.82k | 4.13% CA$ 4.2m | |
| Chief Executive Officer of NO BS | no data | US$106.99k | no data | |
| Chief Financial Officer | less than a year | no data | 0.037% CA$ 38.0k | |
| Senior VP of Operations | less than a year | no data | no data | |
| VP of Corporate Development & Investor Relations | no data | no data | no data | |
| Vice President of Sales | no data | no data | no data | |
| Vice President of Marketing | no data | no data | no data |
Experienced Management: SBBC's management team is not considered experienced ( 0.2 years average tenure), which suggests a new team.
Board Members
| Name | Position | Tenure | Compensation | Ownership |
|---|---|---|---|---|
| Executive Chairman | 2.3yrs | US$1.22m | 7.94% CA$ 8.1m | |
| CEO & Director | 1yr | US$989.82k | 4.13% CA$ 4.2m | |
| Independent Director | 4.4yrs | US$96.96k | 2.11% CA$ 2.1m | |
| Independent Director | 1yr | US$90.30k | 1.03% CA$ 1.0m | |
| Independent Director | 6.3yrs | US$96.96k | 0.79% CA$ 807.8k | |
| Independent Director | 2yrs | US$75.66k | 1.88% CA$ 1.9m | |
| Director | less than a year | US$102.32k | 0.044% CA$ 44.5k |
Experienced Board: SBBC's board of directors are not considered experienced ( 2 years average tenure), which suggests a new board.
Company Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2025/05/23 23:09 |
| End of Day Share Price | 2025/05/23 00:00 |
| Earnings | 2024/12/31 |
| Annual Earnings | 2024/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
| |
| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
| |
| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
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Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
TRUBAR Inc. is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Noel Atkinson | Clarus Securities Inc. |