Simply Better Brands Management

Management criteria checks 1/4

We currently do not have sufficient information about the CEO.

Key information

J. R. Ward

Chief executive officer

US$33.5k

Total compensation

CEO salary percentage	n/a
CEO tenure	less than a year
CEO ownership	6.4%
Management average tenure	no data
Board average tenure	1.7yrs

Recent management updates

Recent updates

Investor Optimism Abounds Simply Better Brands Corp. (CVE:SBBC) But Growth Is Lacking

Nov 20

Simply Better Brands Corp. (CVE:SBBC) Soars 26% But It's A Story Of Risk Vs Reward

Jul 14

Market Might Still Lack Some Conviction On Simply Better Brands Corp. (CVE:SBBC) Even After 43% Share Price Boost

May 21

Is Simply Better Brands (CVE:SBBC) Using Debt Sensibly?

Mar 29

Simply Better Brands Corp. (CVE:SBBC) Screens Well But There Might Be A Catch

Feb 02

Further Upside For Simply Better Brands Corp. (CVE:SBBC) Shares Could Introduce Price Risks After 27% Bounce

Apr 17

Calculating The Intrinsic Value Of PureK Holdings Corp. (CVE:PKAN)

Mar 10

CEO

J. R. Ward (60 yo)

less than a year

Tenure

US$33,452

Compensation

Mr. J. R. Kingsley Ward, B.A., B.Comm. served as an Independent Director at Simply Better Brands Corp. since February 22, 2023 until February 01, 2024 and serves as its Chairman of the Board since February...

Board Members

Name	Position	Tenure	Compensation	Ownership
J. R. Ward	CEO & Chairman	1.8yrs	US$33.45k	6.42% CA$ 6.1m
Paul Norman	Independent Director	4yrs	US$88.10k	2.35% CA$ 2.2m
Harry Bundy	Independent Director	less than a year	no data	0.64% CA$ 606.0k
Michael Galloro	Independent Director	5.9yrs	US$88.10k	0.90% CA$ 858.9k
Richard Kellam	Independent Director	1.6yrs	US$47.70k	1.51% CA$ 1.4m
St. Walshe	Director	less than a year	no data	no data

1.7yrs

Average Tenure

60yo

Average Age

Experienced Board: SBBC's board of directors are not considered experienced ( 1.7 years average tenure), which suggests a new board.

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2024/12/22 05:51
End of Day Share Price	2024/12/20 00:00
Earnings	2024/09/30
Annual Earnings	2023/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more here.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on .

Analyst Sources

Simply Better Brands Corp. is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Noel Atkinson	Clarus Securities Inc.

Simply Better Brands Management

Management criteria checks 1/4

Key information

Recent management updates

Simply Better Brands Corp. Announces CFO Changes

Insider recently bought CA$270k worth of stock

CFO & Corporate Secretary exercised options to buy CA$176k worth of stock.

Simply Better Brands Corp. Appoints St. John Walshe to the Board of Directors

Simply Better Brands Corp., Annual General Meeting, May 15, 2024

Simply Better Brands Corp. Announces Chief Executive Officer changes

Recent updates

Simply Better Brands Corp. Announces CFO Changes

Investor Optimism Abounds Simply Better Brands Corp. (CVE:SBBC) But Growth Is Lacking

Third quarter 2024 earnings released: EPS: US$0.049 (vs US$0.004 loss in 3Q 2023)

Simply Better Brands Corp. Announces New Distribution of Trubar Across +600 Love's Travel Stops, the Largest Travel Stop Network in the U.S

Insider recently bought CA$270k worth of stock

Second quarter 2024 earnings released: US$0.088 loss per share (vs US$0.065 loss in 2Q 2023)

Simply Better Brands Corp. to Report Q2, 2024 Results on Aug 12, 2024

New minor risk - Share price stability

Simply Better Brands Corp. (CVE:SBBC) Soars 26% But It's A Story Of Risk Vs Reward

CFO & Corporate Secretary exercised options to buy CA$176k worth of stock.

Simply Better Brands Corp. Announces New Flavor Pack for National Rollout of Trubartm in Costco

Simply Better Brands Corp. Appoints St. John Walshe to the Board of Directors

Market Might Still Lack Some Conviction On Simply Better Brands Corp. (CVE:SBBC) Even After 43% Share Price Boost

New minor risk - Shareholder dilution

Simply Better Brands Corp. announced that it has received CAD 3.999999 million in funding from VRG Capital Corp.

Full year 2023 earnings released

Simply Better Brands Corp. announced that it expects to receive CAD 2 million in funding

New minor risk - Share price stability

Is Simply Better Brands (CVE:SBBC) Using Debt Sensibly?

Simply Better Brands Corp., Annual General Meeting, May 15, 2024

New minor risk - Share price stability

Simply Better Brands Corp. (CVE:SBBC) Screens Well But There Might Be A Catch

Simply Better Brands Corp. Announces Chief Executive Officer changes

Third quarter 2023 earnings released: US$0.004 loss per share (vs US$0.038 loss in 3Q 2022)

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Year 2023

Simply Better Brands Corp.'s No B.S. Skincare Brand Launches Full Body Natural Deodorant

Second quarter 2023 earnings released: US$0.088 loss per share (vs US$0.089 loss in 2Q 2022)

Simply Better Brands Corp. Provides Earnings Guidance for 2023

Simply Better Brands Corp. to Report Q2, 2023 Results on Aug 29, 2023

Simply Better Brands Corp. to Report Q1, 2023 Results on May 30, 2023

Simply Better Brands Corp. Elects Richard Kellam to the Board of Director

Full year 2022 earnings released: US$0.36 loss per share (vs US$0.57 loss in FY 2021)

Simply Better Brands Corp. announced that it has received CAD 3.990845 million in funding

Simply Better Brands Corp. Provides Consolidated Sales Guidance for the Full Year of 2023

Further Upside For Simply Better Brands Corp. (CVE:SBBC) Shares Could Introduce Price Risks After 27% Bounce

Insider recently sold CA$57k worth of stock

Simply Better Brands Corp. Provides Financial Guidance for the Fourth Quarter and Full Year 2022 and Full Year 2023

Simply Better Brands Corp. announced that it expects to receive CAD 5 million in funding from VRG Capital Corp.

Third quarter 2022 earnings released: US$0.038 loss per share (vs US$0.28 loss in 3Q 2021)

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Full Year of 2022

Simply Better Brands Corp. to Report Q3, 2022 Results on Nov 29, 2022

Less than half of directors are independent

Second quarter 2022 earnings released: US$0.089 loss per share (vs US$0.07 loss in 2Q 2021)

Simply Better Brands Corp. Reaffirms Consolidated Earnings Guidance for the Year 2022

Chief Executive Officer recently bought CA$130k worth of stock

Simply Better Brands Corp. announced that it expects to receive CAD 12.35 million in funding

Simply Better Brands Corp. to Report Q2, 2022 Results on Aug 30, 2022

Chief Executive Officer recently bought CA$53k worth of stock

Simply Better Brands Corp., Annual General Meeting, Jul 29, 2022

Simply Better Brands Corp.’s No B.S. Skincare Brand Goes Omnichannel

Simply Better Brands Corp. Provides Consolidated Earnings Guidance for the Fiscal Year 2022

Simply Better Brands Corp. Announces Its PureKana Wellness Brand Expands Portfolio into the Weight Loss Category

Full year 2021 earnings released: US$0.57 loss per share (vs US$0.094 loss in FY 2020)

Less than half of directors are independent

Simply Better Brands Corp. (TSXV:SBBC) executed a binding letter of intent to acquire Jones Soda Co. (OTCPK:JSDA) for $53.7 million.

Simply Better Brands Corp. to Report Q1, 2022 Results on May 30, 2022

Simply Better Brands Corp. (TSXV:SBBC) completed the acquisition of The BRN Group Inc. for $10 million.

Simply Better Brands Corp. Provides Earnings Guidance for the Fourth Quarter of 2021 and Full Years of 2021 and 2022

Simply Better Brands Corp. Announces Portfolio and Distribution Expansion of its No B.S. Skincare Brand

Simply Better Brands Corp. announced that it expects to receive CAD 1.500001 million in funding

Simply Better Brands Corp. (TSXV:SBBC) entered into a nonbinding letter of intent to acquire The BRN Group Inc. for $10 million.

Third quarter 2021 earnings: Revenues and EPS in line with analyst expectations

Second quarter 2021 earnings released

Simply Better Brands Corp. (TSXV:SBBC) entered into a non binding term sheet to acquire 60% stake in Crisp Management Group Inc. for $0.5 million.

PureK Holdings Corp.(TSXV: PKAN) completed the acquisition of Tru Brands, Inc.

Full year 2020 earnings released: US$0.10 loss per share

PureK Holdings Corp. (TSXV:PKAN) completed the acquisition of Nirvana Group, LLC from 2443904 Ontario Inc., Felicity Management Group LLC and Rhodes Management Corp.

Calculating The Intrinsic Value Of PureK Holdings Corp. (CVE:PKAN)

PureK Holdings Corp. (TSXV:PKAN) completed the acquisition of No B.S. Life, LLC from DTC Brands, LLC.