Simply Better Brands Corp.

TSXV:SBBC Stock Report

Market Cap: CA$90.0m

Simply Better Brands Management

Management criteria checks 0/4

Simply Better Brands' CEO is J. R. Ward, appointed in Feb 2024, has a tenure of 1.25 years. total yearly compensation is $1.22M, comprised of 27% salary and 73% bonuses, including company stock and options. directly owns 7.95% of the company’s shares, worth CA$7.15M. The average tenure of the management team and the board of directors is 0.4 years and 2 years respectively.

Key information

J. R. Ward

Chief executive officer

US$1.2m

Total compensation

CEO salary percentage27.0%
CEO tenure1.3yrs
CEO ownership7.9%
Management average tenureless than a year
Board average tenure2yrs

Recent management updates

Recent updates

We Think Simply Better Brands (CVE:SBBC) Has A Fair Chunk Of Debt

Jan 14
We Think Simply Better Brands (CVE:SBBC) Has A Fair Chunk Of Debt

Investor Optimism Abounds Simply Better Brands Corp. (CVE:SBBC) But Growth Is Lacking

Nov 20
Investor Optimism Abounds Simply Better Brands Corp. (CVE:SBBC) But Growth Is Lacking

Simply Better Brands Corp. (CVE:SBBC) Soars 26% But It's A Story Of Risk Vs Reward

Jul 14
Simply Better Brands Corp. (CVE:SBBC) Soars 26% But It's A Story Of Risk Vs Reward

Market Might Still Lack Some Conviction On Simply Better Brands Corp. (CVE:SBBC) Even After 43% Share Price Boost

May 21
Market Might Still Lack Some Conviction On Simply Better Brands Corp. (CVE:SBBC) Even After 43% Share Price Boost

Is Simply Better Brands (CVE:SBBC) Using Debt Sensibly?

Mar 29
Is Simply Better Brands (CVE:SBBC) Using Debt Sensibly?

Simply Better Brands Corp. (CVE:SBBC) Screens Well But There Might Be A Catch

Feb 02
Simply Better Brands Corp. (CVE:SBBC) Screens Well But There Might Be A Catch

Further Upside For Simply Better Brands Corp. (CVE:SBBC) Shares Could Introduce Price Risks After 27% Bounce

Apr 17
Further Upside For Simply Better Brands Corp. (CVE:SBBC) Shares Could Introduce Price Risks After 27% Bounce

CEO Compensation Analysis

How has J. R. Ward's remuneration changed compared to Simply Better Brands's earnings?
DateTotal CompensationSalaryCompany Earnings
Dec 31 2024US$1mUS$330k

-US$12m

Sep 30 2024n/an/a

-US$23m

Jun 30 2024n/an/a

-US$26m

Mar 31 2024n/an/a

-US$22m

Dec 31 2023US$33kn/a

-US$8m

Compensation vs Market: J. R.'s total compensation ($USD1.22M) is above average for companies of similar size in the Canadian market ($USD169.34K).

Compensation vs Earnings: J. R.'s compensation has increased whilst the company is unprofitable.

CEO

J. R. Ward (60 yo)

1.3yrs

Tenure

US$1,223,180

Compensation

Mr. J. R. Kingsley Ward, B.A., B.Comm. served as an Independent Director at Simply Better Brands Corp. since February 22, 2023 until February 01, 2024 and serves as its Chairman of the Board since February...

Leadership Team

NamePositionTenureCompensationOwnership
J. R. Ward
CEO & Chairman1.3yrsUS$1.22m7.95%
CA$ 7.2m
Joe Wichser
Vice President of Salesno dataUS$130.94kno data
Erica Groussman
CEO of Tru Brands Inc. & Directorno dataUS$989.82k4.13%
CA$ 3.7m
Diana Briceno
Chief Executive Officer of NO BSno dataUS$106.99kno data
Laura Freimane
Chief Financial Officerless than a yearno data0.037%
CA$ 33.6k
Claire Ughetto
Senior VP of Operationsless than a yearno datano data

0.4yrs

Average Tenure

Experienced Management: SBBC's management team is not considered experienced ( 0.4 years average tenure), which suggests a new team.

Board Members

NamePositionTenureCompensationOwnership
J. R. Ward
CEO & Chairman2.3yrsUS$1.22m7.95%
CA$ 7.2m
Erica Groussman
CEO of Tru Brands Inc. & Director1yrUS$989.82k4.13%
CA$ 3.7m
Paul Norman
Independent Director4.4yrsUS$96.96k2.11%
CA$ 1.9m
Harry Bundy
Independent Director1yrUS$90.30k1.03%
CA$ 924.0k
Michael Galloro
Independent Director6.3yrsUS$96.96k0.79%
CA$ 714.3k
Richard Kellam
Independent Director2yrsUS$75.66k1.88%
CA$ 1.7m
St. Walshe
Directorless than a yearUS$102.32k0.044%
CA$ 39.3k

2.0yrs

Average Tenure

58yo

Average Age

Experienced Board: SBBC's board of directors are not considered experienced ( 2 years average tenure), which suggests a new board.

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/05/02 08:41
End of Day Share Price 2025/05/02 00:00
Earnings2024/12/31
Annual Earnings2024/12/31

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Simply Better Brands Corp. is covered by 1 analysts. 1 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Noel AtkinsonClarus Securities Inc.