Propel Holdings (PRL) Stock Overview
Operates as a financial technology company. More details
| Snowflake Score | |
|---|---|
| Valuation | 5/6 |
| Future Growth | 5/6 |
| Past Performance | 2/6 |
| Financial Health | 4/6 |
| Dividends | 2/6 |
Rewards
Risk Analysis
PRL Community Fair Values
Create NarrativeSee what 135 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Propel Holdings Inc. Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | CA$26.03 |
| 52 Week High | CA$35.28 |
| 52 Week Low | CA$17.24 |
| Beta | 1.37 |
| 1 Month Change | 1.17% |
| 3 Month Change | 24.96% |
| 1 Year Change | -19.26% |
| 3 Year Change | 207.32% |
| 5 Year Change | n/a |
| Change since IPO | 151.74% |
Recent News & Updates
Narrative Update • Aug 08
PRL: Rising Dividend And U S U K Expansion Plans Will Drive Re Rating
Analysts have lifted their fair value estimate for Propel Holdings to CA$35.11 from CA$30.36, reflecting higher Street price targets in the CA$29 to CA$38 range supported by expectations for sustained loan and earnings growth through 2027. Analyst Commentary Street research on Propel Holdings remains focused on how the company can execute on growth plans in both the U.S. and U.K., along with what that might mean for valuation over the next few years.Narrative Update • Jun 24
PRL: Rising Dividend Signal Will Support Re Rating Despite Mixed Research
Analysts have adjusted their outlook on Propel Holdings with a revised CA$ price target that reflects a modest recalibration of P/E expectations. They cite recent mixed research updates that include a CA$2 target change and a fresh downgrade.Recent updates
Narrative Update • Aug 08
PRL: Rising Dividend And U S U K Expansion Plans Will Drive Re Rating
Analysts have lifted their fair value estimate for Propel Holdings to CA$35.11 from CA$30.36, reflecting higher Street price targets in the CA$29 to CA$38 range supported by expectations for sustained loan and earnings growth through 2027. Analyst Commentary Street research on Propel Holdings remains focused on how the company can execute on growth plans in both the U.S. and U.K., along with what that might mean for valuation over the next few years.Narrative Update • Jun 24
PRL: Rising Dividend Signal Will Support Re Rating Despite Mixed Research
Analysts have adjusted their outlook on Propel Holdings with a revised CA$ price target that reflects a modest recalibration of P/E expectations. They cite recent mixed research updates that include a CA$2 target change and a fresh downgrade.Narrative Update • Jun 07
PRL: Dividend Momentum And Fresh Credit Capacity Are Expected To Drive Re Rating
Analysts have nudged their average price target for Propel Holdings higher by CA$2, citing refreshed models that reflect updated fair value estimates, modest adjustments to growth and profitability assumptions, and a slightly lower discount rate. Analyst Commentary Bullish Takeaways Bullish analysts view the refreshed fair value work, combined with the CA$2 higher price target, as support for their thesis that current trading levels may not fully reflect updated assumptions on earnings power and risk.Narrative Update • May 15
PRL: Future Credit Expansion And Rising Dividend Are Expected To Drive Re Rating
Analysts have nudged their average price target on Propel Holdings slightly higher to around CA$30.34, reflecting updated assumptions for modestly stronger revenue growth, higher profit margins, and a lower future P/E multiple. Analyst Commentary Recent research on Propel Holdings has been mixed, with some analysts lifting targets and others trimming them after reviewing the latest results and guidance.Narrative Update • Apr 23
PRL: Future Credit Investment And Rising Dividends Will Support Share Re-Rating
Analysts have trimmed their average price target on Propel Holdings to around CA$32, previously in the CA$35 to CA$38 range, citing Q4 results and FY26 guidance that fell short of expectations while the company increases investment in future growth. Analyst Commentary Recent research updates show that analysts are trimming targets on Propel Holdings but still see room for execution on growth plans, even as near term numbers reset after Q4 and FY26 guidance.Narrative Update • Apr 07
PRL: Future Credit Expansion And Rising Dividends Will Support Upside
Analyst price targets for Propel Holdings have been revised down to about CA$32. This move reflects updated views on Q4 results, FY26 guidance, and the company's ongoing investment in future growth.Narrative Update • Mar 24
PRL: Ongoing Dividend Increases And New Funding Commitments Will Support Upside
Narrative Update Analysts have modestly reduced the CA$ fair value estimate for Propel Holdings to about CA$30. This reflects recent cuts to Street price targets to CA$32 and CA$35 as they factor in Q4 and FY26 guidance that trailed expectations alongside ongoing investment in future growth.Narrative Update • Mar 09
PRL: Ongoing Dividend Increases And New Bank License Will Support Upside
Our analyst price target on Propel Holdings has been reduced from about CA$35.73 to about CA$30.10, reflecting recent Street target cuts in the CA$32 to CA$35 range as analysts factor in Q4 results, FY26 guidance and ongoing investment in future growth. Analyst Commentary Bullish Takeaways Bullish analysts are keeping positive ratings in place even as they trim price targets, which suggests they still see upside from current levels despite nearer term adjustments.Narrative Update • Feb 23
PRL: New Bank License And Rising Dividend Will Support Future Upside
Analysts have trimmed their fair value estimate for Propel Holdings to about CA$35.73 from roughly CA$36.25, reflecting slightly adjusted assumptions on the discount rate, revenue growth, profit margins and future P/E. What's in the News The board approved an increase to Propel Holdings' annualized dividend from CA$0.84 to CA$0.90 per common share and declared a first quarter 2026 dividend of CA$0.225 per share, which the company describes as a 7% increase and its tenth consecutive dividend increase (company announcement).Narrative Update • Feb 07
PRL: New Puerto Rico Bank License Will Support Future Upside Potential
Analysts have adjusted their price target on Propel Holdings to US$36.25. The change is mainly tied to updated assumptions for the discount rate and future P/E, while revenue growth and profit margin expectations remain steady.Narrative Update • Jan 23
PRL: Tighter Underwriting Reset Will Support Future Upside Potential
Analysts have slightly reduced their fair value estimate for Propel Holdings to about $36.25 from about $36.39, reflecting recent price target cuts to C$35 and C$38 that they attribute to softer Q3 results and tighter underwriting standards. Analyst Commentary Bullish Takeaways Bullish analysts are framing the softer Q3 and tighter underwriting as a temporary reset, not a thesis change, as reflected in their decision to keep positive recommendations on the stock while trimming price targets.Narrative Update • Jan 09
PRL: Tighter Underwriting And Bank Launch Will Support Future Upside
Analysts have recently trimmed their average price targets on Propel Holdings by C$5 to C$10, with cuts such as C$45 to C$35 and C$43 to C$38, citing softer Q3 results and tighter underwriting standards following heightened delinquencies. Analyst Commentary Bullish Takeaways Bullish analysts are maintaining positive ratings even after the Q3 update, which signals continued confidence in Propel Holdings' underlying business model and execution.Narrative Update • Dec 20
PRL: Tighter Underwriting Will Support Asset Quality And Future Upside Despite Softer Quarter
Analysts have modestly reduced their price targets on Propel Holdings, cutting them by roughly C$5 to C$10 per share as they factor in softer Q3 results and tighter underwriting standards, while generally maintaining positive long term views on the stock. Analyst Commentary Analysts have updated their models following the latest quarter, trimming price targets but largely preserving constructive views on Propel Holdings long term earnings power.Narrative Update • Dec 06
PRL: Tighter Underwriting Will Support Asset Quality And Future Share Price Upside
Analysts have trimmed their price target on Propel Holdings by C$1 to C$36.39, citing slightly softer growth, modestly lower profitability expectations, and a marginally higher discount rate, even as they remain constructive on the company’s long term outlook. Analyst Commentary Analyst updates following the latest results reflect a recalibration of expectations rather than a shift in the underlying positive thesis on Propel Holdings.Narrative Update • Nov 22
PRL: Tighter Underwriting And Lower Delinquency Will Drive Improved Performance
Analysts have lowered their price target for Propel Holdings from approximately $39 to $37. This change reflects recent earnings softness, which has been attributed to tighter underwriting standards and increased delinquencies.Narrative Update • Nov 07
PRL: Tighter Underwriting Standards Will Improve Future Credit Quality
Analysts have reduced their price targets for Propel Holdings, with recent adjustments reflecting a decrease from about C$44 to C$39 per share. Softer Q3 results and more cautious underwriting standards were cited as key factors in the revision.Analysis Article • Oct 18
Propel Holdings Inc. (TSE:PRL) Stock's 26% Dive Might Signal An Opportunity But It Requires Some Scrutiny
Propel Holdings Inc. ( TSE:PRL ) shareholders that were waiting for something to happen have been dealt a blow with a...Analysis Article • May 29
Here's Why Shareholders Will Not Be Complaining About Propel Holdings Inc.'s (TSE:PRL) CEO Pay Packet
Key Insights Propel Holdings to hold its Annual General Meeting on 5th of June Salary of US$591.2k is part of CEO Clive...Analysis Article • May 04
Propel Holdings Inc.'s (TSE:PRL) 29% Jump Shows Its Popularity With Investors
Propel Holdings Inc. ( TSE:PRL ) shareholders are no doubt pleased to see that the share price has bounced 29% in the...Analysis Article • Feb 23
Why We're Not Concerned Yet About Propel Holdings Inc.'s (TSE:PRL) 26% Share Price Plunge
Propel Holdings Inc. ( TSE:PRL ) shareholders won't be pleased to see that the share price has had a very rough month...
New Narrative • Feb 10
Upcoming Partnerships With KOHO And QuidMarket Will Drive AI-powered Market Expansion
Propel's partnerships and acquisitions aim to expand market reach and increase revenue through embedded lending and AI technology.Analysis Article • Oct 30
Why Investors Shouldn't Be Surprised By Propel Holdings Inc.'s (TSE:PRL) 26% Share Price Surge
Propel Holdings Inc. ( TSE:PRL ) shareholders have had their patience rewarded with a 26% share price jump in the last...Shareholder Returns
| PRL | CA Consumer Finance | CA Market | |
|---|---|---|---|
| 7D | -8.2% | -5.6% | 1.6% |
| 1Y | -19.3% | -54.3% | 32.0% |
Return vs Industry: PRL exceeded the Canadian Consumer Finance industry which returned -54.3% over the past year.
Return vs Market: PRL underperformed the Canadian Market which returned 32% over the past year.
Price Volatility
| PRL volatility | |
|---|---|
| PRL Average Weekly Movement | 6.6% |
| Consumer Finance Industry Average Movement | 8.3% |
| Market Average Movement | 9.7% |
| 10% most volatile stocks in CA Market | 16.2% |
| 10% least volatile stocks in CA Market | 3.8% |
Stable Share Price: PRL has not had significant price volatility in the past 3 months compared to the Canadian market.
Volatility Over Time: PRL's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2011 | 668 | Clive Kinross | www.propelholdings.com |
Propel Holdings Inc., together with its subsidiaries, operates as a financial technology company. The company’s lending platform facilitates to credit products, such as installment loans and lines of credit under the MoneyKey, CreditFresh, Fora Credit, and QuidMarket brands to American consumers. It also offers marketing, analytics, and loan servicing services.
Propel Holdings Inc. Fundamentals Summary
| PRL fundamental statistics | |
|---|---|
| Market cap | CA$1.03b |
| Earnings (TTM) | CA$80.21m |
| Revenue (TTM) | CA$906.75m |
12.8x
P/E Ratio1.1x
P/S RatioIs PRL overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| PRL income statement (TTM) | |
|---|---|
| Revenue | US$653.59m |
| Cost of Revenue | US$0 |
| Gross Profit | US$653.59m |
| Other Expenses | US$595.78m |
| Earnings | US$57.82m |
Last Reported Earnings
Jun 30, 2026
Next Earnings Date
n/a
| Earnings per share (EPS) | 1.47 |
| Gross Margin | 100.00% |
| Net Profit Margin | 8.85% |
| Debt/Equity Ratio | 116.1% |
How did PRL perform over the long term?
See historical performance and comparisonDividends
3.7%
Current Dividend Yield43%
Payout RatioDoes PRL pay a reliable dividends?
See PRL dividend history and benchmarks| Propel Holdings dividend dates | |
|---|---|
| Ex Dividend Date | Aug 14 2026 |
| Dividend Pay Date | Sep 03 2026 |
| Days until Ex dividend | 1 day |
| Days until Dividend pay date | 19 days |
Does PRL pay a reliable dividends?
See PRL dividend history and benchmarksCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/08/14 21:42 |
| End of Day Share Price | 2026/08/14 00:00 |
| Earnings | 2026/06/30 |
| Annual Earnings | 2025/12/31 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Propel Holdings Inc. is covered by 9 analysts. 9 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Jeffrey Fenwick | ATB Cormark |
| Matthew Lee | Canaccord Genuity |
| Stephen Boland | Raymond James Ltd. |