Kogan.com (KGN) Stock Overview
Operates as an online retailer in Australia. More details
| Snowflake Score | |
|---|---|
| Valuation | 4/6 |
| Future Growth | 5/6 |
| Past Performance | 0/6 |
| Financial Health | 6/6 |
| Dividends | 2/6 |
KGN Community Fair Values
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Analyst Price Targets
Kogan.com Ltd Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | AU$3.54 |
| 52 Week High | AU$4.89 |
| 52 Week Low | AU$2.88 |
| Beta | 1.95 |
| 1 Month Change | -6.60% |
| 3 Month Change | 0.57% |
| 1 Year Change | -23.87% |
| 3 Year Change | -17.10% |
| 5 Year Change | -65.36% |
| Change since IPO | 136.00% |
Recent News & Updates
KGN: Buyback And Fully Franked Dividend Will Support Future Share Returns
Analysts have fine tuned their assumptions on Kogan.com, keeping the fair value estimate steady at A$9.00 while adjusting inputs such as discount rate, revenue growth, profit margin and future P/E to reflect updated views on the business. What's in the News The Board of Directors authorized a share buyback plan for Kogan.com Ltd on April 24, 2026, signalling an intention to return capital to shareholders over time (Key Developments).KGN: Rising Fully Franked Dividend Will Support Stronger Future Share Performance
Analysts have modestly adjusted their price target on Kogan.com to A$9.00, reflecting updated views on its discount rate, revenue growth, profit margin and future P/E profile, while keeping fair value unchanged at A$9.00. What's in the News Kogan.com board has declared a fully franked ordinary dividend of A$0.08 per ordinary share for the six months ended December 31, 2025, compared with A$0.07, fully franked, for the first half of fiscal 2025, described as a 14.3% uplift on the prior comparable period (Key Developments).KGN: Higher Dividend And Firmer Margins Will Support Stronger Future Shares
Analysts have reaffirmed their A$ price target for Kogan.com at A$9.00, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E multiples while maintaining the same headline valuation level. What's in the News Kogan.com has announced a fully franked ordinary dividend of A$0.08 per share for the six months ended December 31, 2025, with a record date of March 13, 2026, ex date of March 12, 2026, and payment date of April 30, 2026 (Key Developments).
KGN: Higher Dividend Will Mask Compressed Future Earnings Multiple Risk
Analysts have maintained their price target on Kogan.com at A$3.30, reflecting updated assumptions for discount rate, revenue growth, profit margins and a slightly lower future P/E multiple. What's in the News The Board of Kogan.com Ltd has declared a fully franked ordinary dividend of 8.0 cents per Ordinary Share for the six months ended December 31, 2025, compared with 7.0 cents for the first half of fiscal 2025, described as up 14.3% on the prior corresponding period (Key Developments).Recent updates
KGN: Buyback And Fully Franked Dividend Will Support Future Share Returns
Analysts have fine tuned their assumptions on Kogan.com, keeping the fair value estimate steady at A$9.00 while adjusting inputs such as discount rate, revenue growth, profit margin and future P/E to reflect updated views on the business. What's in the News The Board of Directors authorized a share buyback plan for Kogan.com Ltd on April 24, 2026, signalling an intention to return capital to shareholders over time (Key Developments).KGN: Rising Fully Franked Dividend Will Support Stronger Future Share Performance
Analysts have modestly adjusted their price target on Kogan.com to A$9.00, reflecting updated views on its discount rate, revenue growth, profit margin and future P/E profile, while keeping fair value unchanged at A$9.00. What's in the News Kogan.com board has declared a fully franked ordinary dividend of A$0.08 per ordinary share for the six months ended December 31, 2025, compared with A$0.07, fully franked, for the first half of fiscal 2025, described as a 14.3% uplift on the prior comparable period (Key Developments).KGN: Higher Dividend And Firmer Margins Will Support Stronger Future Shares
Analysts have reaffirmed their A$ price target for Kogan.com at A$9.00, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E multiples while maintaining the same headline valuation level. What's in the News Kogan.com has announced a fully franked ordinary dividend of A$0.08 per share for the six months ended December 31, 2025, with a record date of March 13, 2026, ex date of March 12, 2026, and payment date of April 30, 2026 (Key Developments).KGN: Higher Dividend Will Mask Compressed Future Earnings Multiple Risk
Analysts have maintained their price target on Kogan.com at A$3.30, reflecting updated assumptions for discount rate, revenue growth, profit margins and a slightly lower future P/E multiple. What's in the News The Board of Kogan.com Ltd has declared a fully franked ordinary dividend of 8.0 cents per Ordinary Share for the six months ended December 31, 2025, compared with 7.0 cents for the first half of fiscal 2025, described as up 14.3% on the prior corresponding period (Key Developments).KGN: Steady Fair Value And Firmer Margins Will Support Stronger Future Shares
Analysts have maintained their A$9.00 price target for Kogan.com, citing only small adjustments to discount rate, revenue growth and profit margin assumptions, along with a slightly lower future P/E multiple in their valuation work. Valuation Changes Fair Value: A$9.00 per share is unchanged, with no adjustment to the central valuation outcome.KGN: Steady Fair Value And Firmer Margins Will Support Stronger Future Shares
Narrative Update on Kogan.com Analyst Price Target Analysts have kept their fair value estimate for Kogan.com steady at A$9.00. Small adjustments to the discount rate, revenue growth, profit margin and forward P/E assumptions have resulted in this unchanged target.Kogan.com Ltd (ASX:KGN) Shares Could Be 48% Below Their Intrinsic Value Estimate
Feb 03
KGN: Higher Profit Margins And Lower Risk Assumptions Will Support Stronger Future Shares
Analysts have slightly lowered their price target on Kogan.com to account for a modestly reduced future P/E assumption and minor changes to the discount rate, revenue growth, and profit margin forecasts, while maintaining their fair value estimate at A$9.00. Valuation Changes Fair Value: The fair value estimate is unchanged at A$9.00 per share.KGN: Higher Profit Margins And Stable Assumptions Will Support Stronger Future Shares
Analysts have trimmed their price target on Kogan.com to A$9.00 from A$9.00, reflecting slightly adjusted assumptions around discount rates, revenue growth, profit margins and future P/E, while keeping their overall valuation view unchanged. Valuation Changes Fair Value: Kept unchanged at A$9.00 per share.KGN: Higher Profit Margins Will Support Stronger Future Share Performance
Analysts have nudged their price target on Kogan.com higher to align more closely with an updated fair value estimate of A$9.00 per share, citing expectations of slightly stronger profit margins that will offset modestly softer revenue growth and a lower future price to earnings multiple. Valuation Changes Fair Value Estimate: unchanged at A$9.00 per share, with higher margin assumptions offsetting slightly softer growth and a lower future multiple.KGN: Share Buyback Will Support EPS As Margins Face Modest Pressures
Analysts have trimmed their price target for Kogan.com to about $3.30 from roughly $4.05. This reflects slightly higher perceived risk, slower expected revenue growth and modestly softer profit margins, even as future valuation multiples edge up.
Mobile App Expansion And Loyalty Program Enhancements Expected To Strengthen Customer Engagement
Expanding Kogan Marketplace and Mighty Ape initiatives drives customer engagement and scalability, supporting future revenue and earnings growth.Not Many Are Piling Into Kogan.com Ltd (ASX:KGN) Stock Yet As It Plummets 25%
Feb 03Optimistic Investors Push Kogan.com Ltd (ASX:KGN) Shares Up 26% But Growth Is Lacking
Dec 18Kogan.com Ltd's (ASX:KGN) 36% Cheaper Price Remains In Tune With Revenues
Apr 25Kogan.com's (ASX:KGN) Returns On Capital Not Reflecting Well On The Business
Apr 16What Kogan.com Ltd's (ASX:KGN) 39% Share Price Gain Is Not Telling You
Feb 26Should You Investigate Kogan.com Ltd (ASX:KGN) At AU$5.44?
Jan 25Here's Why It's Unlikely That Kogan.com Ltd's (ASX:KGN) CEO Will See A Pay Rise This Year
Nov 16Are Investors Undervaluing Kogan.com Ltd (ASX:KGN) By 27%?
Jun 19Analysts Have Lowered Expectations For Kogan.com Ltd (ASX:KGN) After Its Latest Results
Feb 28Kogan.com Ltd's (ASX:KGN) Intrinsic Value Is Potentially 90% Above Its Share Price
Jan 05It Looks Like Kogan.com Ltd's (ASX:KGN) CEO May Expect Their Salary To Be Put Under The Microscope
Nov 17Analysts Just Shaved Their Kogan.com Ltd (ASX:KGN) Forecasts Dramatically
Oct 31There Are Reasons To Feel Uneasy About Kogan.com's (ASX:KGN) Returns On Capital
Feb 26An Intrinsic Calculation For Kogan.com Ltd (ASX:KGN) Suggests It's 49% Undervalued
Dec 29Is Kogan.com (ASX:KGN) Using Too Much Debt?
Oct 13Kogan.com's (ASX:KGN) Returns On Capital Not Reflecting Well On The Business
Sep 23Is There An Opportunity With Kogan.com Ltd's (ASX:KGN) 28% Undervaluation?
Aug 08Shareholder Returns
| KGN | AU Multiline Retail | AU Market | |
|---|---|---|---|
| 7D | -4.8% | -0.2% | -0.3% |
| 1Y | -23.9% | -9.7% | 6.2% |
Return vs Industry: KGN underperformed the Australian Multiline Retail industry which returned -9.7% over the past year.
Return vs Market: KGN underperformed the Australian Market which returned 6.2% over the past year.
Price Volatility
| KGN volatility | |
|---|---|
| KGN Average Weekly Movement | 7.7% |
| Multiline Retail Industry Average Movement | 5.6% |
| Market Average Movement | 10.6% |
| 10% most volatile stocks in AU Market | 17.5% |
| 10% least volatile stocks in AU Market | 4.5% |
Stable Share Price: KGN has not had significant price volatility in the past 3 months compared to the Australian market.
Volatility Over Time: KGN's weekly volatility (8%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2006 | n/a | Ruslan Kogan | www.kogancorporate.com |
Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others, as well as furniture, gaming, and other entertainment products; and owns and operates private label brands. It also provides pre-paid mobile phone plans.
Kogan.com Ltd Fundamentals Summary
| KGN fundamental statistics | |
|---|---|
| Market cap | AU$336.75m |
| Earnings (TTM) | -AU$41.55m |
| Revenue (TTM) | AU$502.97m |
0.7x
P/S Ratio-8.2x
P/E RatioIs KGN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| KGN income statement (TTM) | |
|---|---|
| Revenue | AU$502.97m |
| Cost of Revenue | AU$304.83m |
| Gross Profit | AU$198.14m |
| Other Expenses | AU$239.69m |
| Earnings | -AU$41.55m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.43 |
| Gross Margin | 39.39% |
| Net Profit Margin | -8.26% |
| Debt/Equity Ratio | 0% |
How did KGN perform over the long term?
See historical performance and comparisonDividends
4.2%
Current Dividend Yield-36%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/05/06 15:17 |
| End of Day Share Price | 2026/05/06 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/06/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Kogan.com Ltd is covered by 8 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Chamithri Ratnapala | Bell Potter |
| Ivana Ye | BofA Global Research |
| Owen Humphries | Canaccord Genuity |