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KGN

Kogan.com LtdASX:KGN Stock Report

Market Cap AU$401.5m
Share Price
AU$4.03
My Fair Value
AU$5.72
29.6% undervalued intrinsic discount
1Y-14.4%
7D0%
Portfolio Value
​
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Kogan.com Ltd

ASX:KGN Stock Report

Market Cap: AU$401.5m

Kogan.com (KGN) Stock Overview

Operates as an online retailer in Australia. More details

KGN fundamental analysis
Snowflake Score
Valuation4/6
Future Growth5/6
Past Performance0/6
Financial Health6/6
Dividends2/6

Rewards

Trading at 48.1% below our estimate of its fair value

Earnings are forecast to grow 52.05% per year

Risk Analysis

Dividend of 3.47% is not well covered by earnings


KGN Community Fair Values

Create Narrative

See what 41 others think this stock is worth. Follow their fair value or set your own to get alerts.

KGN
Kogan.com

Online Shopping Growth Will Expand Australia's E-commerce Advantage

Key Takeaways Diversified marketplace expansion and exclusive private labels are boosting margins, recurring revenue, and competitive positioning in Australia's e-commerce market. Enhanced data and AI-driven operations are improving efficiency, customer conversion, and earnings scalability amid reduced competition and rising demand for value.
View narrative
AU$5.72
FV
29.6% undervalued intrinsic discount
7.42%
Revenue growth p.a.
0users have liked this narrative
0users have commented on this narrative
25users have followed this narrative
3 days ago author updated this narrative
KGN
Kogan.com

E-commerce Competition And Supply Challenges Will Undermine Prospects

Key Takeaways Intensifying international competition and heavy promotional activity threaten long-term revenue growth, net margins, and earnings stability despite increased e-commerce penetration and customer demand. Growing reliance on exclusive brands and data-driven personalization boosts margins and engagement, but brings heightened inventory, compliance, and operational risks amid evolving regulations and shifting consumer preferences.
View narrative
AU$4.05
FV
0.5% undervalued intrinsic discount
8.48%
Revenue growth p.a.
0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
14 days ago author updated this narrative
KGN
Kogan.com

AI And Digital Shifts Will Fuel Long-Term Retail Transformation

Key Takeaways Platform-based revenue growth and AI-driven efficiencies are set to propel margins and profitability, with operating leverage improving as technology scales. Expanding loyalty programs and a shift to exclusive brands may boost customer stickiness, recurring revenue, and long-term market share.
View narrative
AU$10.35
FV
61.1% undervalued intrinsic discount
9.22%
Revenue growth p.a.
0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
10 days ago author updated this narrative
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Kogan.com Ltd Competitors

Price History & Performance

Summary of share price highs, lows and changes for Kogan.com
Historical stock prices
Current Share PriceAU$4.03
52 Week HighAU$6.37
52 Week LowAU$3.65
Beta1.46
1 Month Change4.40%
3 Month Change3.07%
1 Year Change-14.44%
3 Year Change13.52%
5 Year Change-79.14%
Change since IPO168.67%

Recent News & Updates

Recent updates

User avatar

Mobile App Expansion And Loyalty Program Enhancements Expected To Strengthen Customer Engagement

Expanding Kogan Marketplace and Mighty Ape initiatives drives customer engagement and scalability, supporting future revenue and earnings growth.

Not Many Are Piling Into Kogan.com Ltd (ASX:KGN) Stock Yet As It Plummets 25%

Feb 03
Not Many Are Piling Into Kogan.com Ltd (ASX:KGN) Stock Yet As It Plummets 25%

Optimistic Investors Push Kogan.com Ltd (ASX:KGN) Shares Up 26% But Growth Is Lacking

Dec 18
Optimistic Investors Push Kogan.com Ltd (ASX:KGN) Shares Up 26% But Growth Is Lacking

Kogan.com Ltd's (ASX:KGN) 36% Cheaper Price Remains In Tune With Revenues

Apr 25
Kogan.com Ltd's (ASX:KGN) 36% Cheaper Price Remains In Tune With Revenues

Kogan.com's (ASX:KGN) Returns On Capital Not Reflecting Well On The Business

Apr 16
Kogan.com's (ASX:KGN) Returns On Capital Not Reflecting Well On The Business

What Kogan.com Ltd's (ASX:KGN) 39% Share Price Gain Is Not Telling You

Feb 26
What Kogan.com Ltd's (ASX:KGN) 39% Share Price Gain Is Not Telling You

Should You Investigate Kogan.com Ltd (ASX:KGN) At AU$5.44?

Jan 25
Should You Investigate Kogan.com Ltd (ASX:KGN) At AU$5.44?

Here's Why It's Unlikely That Kogan.com Ltd's (ASX:KGN) CEO Will See A Pay Rise This Year

Nov 16
Here's Why It's Unlikely That Kogan.com Ltd's (ASX:KGN) CEO Will See A Pay Rise This Year

Are Investors Undervaluing Kogan.com Ltd (ASX:KGN) By 27%?

Jun 19
Are Investors Undervaluing Kogan.com Ltd (ASX:KGN) By 27%?

Analysts Have Lowered Expectations For Kogan.com Ltd (ASX:KGN) After Its Latest Results

Feb 28
Analysts Have Lowered Expectations For Kogan.com Ltd (ASX:KGN) After Its Latest Results

Kogan.com Ltd's (ASX:KGN) Intrinsic Value Is Potentially 90% Above Its Share Price

Jan 05
Kogan.com Ltd's (ASX:KGN) Intrinsic Value Is Potentially 90% Above Its Share Price

It Looks Like Kogan.com Ltd's (ASX:KGN) CEO May Expect Their Salary To Be Put Under The Microscope

Nov 17
It Looks Like Kogan.com Ltd's (ASX:KGN) CEO May Expect Their Salary To Be Put Under The Microscope

Analysts Just Shaved Their Kogan.com Ltd (ASX:KGN) Forecasts Dramatically

Oct 31
Analysts Just Shaved Their Kogan.com Ltd (ASX:KGN) Forecasts Dramatically

There Are Reasons To Feel Uneasy About Kogan.com's (ASX:KGN) Returns On Capital

Feb 26
There Are Reasons To Feel Uneasy About Kogan.com's (ASX:KGN) Returns On Capital

An Intrinsic Calculation For Kogan.com Ltd (ASX:KGN) Suggests It's 49% Undervalued

Dec 29
An Intrinsic Calculation For Kogan.com Ltd (ASX:KGN) Suggests It's 49% Undervalued

Is Kogan.com (ASX:KGN) Using Too Much Debt?

Oct 13
Is Kogan.com (ASX:KGN) Using Too Much Debt?

Kogan.com's (ASX:KGN) Returns On Capital Not Reflecting Well On The Business

Sep 23
Kogan.com's (ASX:KGN) Returns On Capital Not Reflecting Well On The Business

Is There An Opportunity With Kogan.com Ltd's (ASX:KGN) 28% Undervaluation?

Aug 08
Is There An Opportunity With Kogan.com Ltd's (ASX:KGN) 28% Undervaluation?

Returns on Capital Paint A Bright Future For Kogan.com (ASX:KGN)

Jun 08
Returns on Capital Paint A Bright Future For Kogan.com (ASX:KGN)

These 4 Measures Indicate That Kogan.com (ASX:KGN) Is Using Debt Reasonably Well

May 15
These 4 Measures Indicate That Kogan.com (ASX:KGN) Is Using Debt Reasonably Well

A Look At The Fair Value Of Kogan.com Ltd (ASX:KGN)

Mar 30
A Look At The Fair Value Of Kogan.com Ltd (ASX:KGN)

Could The Kogan.com Ltd (ASX:KGN) Ownership Structure Tell Us Something Useful?

Mar 19
Could The Kogan.com Ltd (ASX:KGN) Ownership Structure Tell Us Something Useful?

Will Kogan.com (ASX:KGN) Become A Multi-Bagger?

Mar 08
Will Kogan.com (ASX:KGN) Become A Multi-Bagger?

Could Kogan.com Ltd (ASX:KGN) Have The Makings Of Another Dividend Aristocrat?

Feb 12
Could Kogan.com Ltd (ASX:KGN) Have The Makings Of Another Dividend Aristocrat?

Shareholder Returns

KGNAU Multiline RetailAU Market
7D0%-2.0%0.1%
1Y-14.4%27.5%10.7%

Return vs Industry: KGN underperformed the Australian Multiline Retail industry which returned 24% over the past year.

Return vs Market: KGN underperformed the Australian Market which returned 11% over the past year.

Price Volatility

Is KGN's price volatile compared to industry and market?
KGN volatility
KGN Average Weekly Movement3.6%
Multiline Retail Industry Average Movement3.8%
Market Average Movement8.9%
10% most volatile stocks in AU Market19.6%
10% least volatile stocks in AU Market3.5%

Stable Share Price: KGN has not had significant price volatility in the past 3 months compared to the Australian market.

Volatility Over Time: KGN's weekly volatility (4%) has been stable over the past year.

About the Company

FoundedEmployeesCEOWebsite
2006n/aRuslan Koganwww.kogancorporate.com

Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others, as well as furniture, gaming, and other entertainment products; and owns and operates private label brands. It also provides pre-paid mobile phone plans.

Kogan.com Ltd Fundamentals Summary

How do Kogan.com's earnings and revenue compare to its market cap?
KGN fundamental statistics
Market capAU$401.48m
Earnings (TTM)-AU$39.46m
Revenue (TTM)AU$488.11m
0.8x
P/S Ratio
-10.2x
P/E Ratio

Is KGN overvalued?

See Fair Value and valuation analysis

Earnings & Revenue

Key profitability statistics from the latest earnings report (TTM)
KGN income statement (TTM)
RevenueAU$488.11m
Cost of RevenueAU$298.20m
Gross ProfitAU$189.91m
Other ExpensesAU$229.38m
Earnings-AU$39.46m

Last Reported Earnings

Jun 30, 2025

Next Earnings Date

n/a

Earnings per share (EPS)-0.40
Gross Margin38.91%
Net Profit Margin-8.09%
Debt/Equity Ratio0%

How did KGN perform over the long term?

See historical performance and comparison

Dividends

3.5%
Current Dividend Yield
-36%
Payout Ratio

Does KGN pay a reliable dividends?

See KGN dividend history and benchmarks
When do you need to buy KGN by to receive an upcoming dividend?
Kogan.com dividend dates
Ex Dividend DateSep 11 2025
Dividend Pay DateNov 28 2025
Days until Ex dividend11 days
Days until Dividend pay date89 days

Does KGN pay a reliable dividends?

See KGN dividend history and benchmarks

Company Analysis and Financial Data Status

DataLast Updated (UTC time)
Company Analysis2025/08/29 18:22
End of Day Share Price 2025/08/29 00:00
Earnings2025/06/30
Annual Earnings2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

PackageDataTimeframeExample US Source *
Company Financials10 years
  • Income statement
  • Cash flow statement
  • Balance sheet
Analyst Consensus Estimates+3 years
  • Forecast financials
  • Analyst price targets
Market Prices30 years
  • Stock prices
  • Dividends, Splits and Actions
Ownership10 years
  • Top shareholders
  • Insider trading
Management10 years
  • Leadership team
  • Board of directors
Key Developments10 years
  • Company announcements

* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Kogan.com Ltd is covered by 10 analysts. 7 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

AnalystInstitution
Aryan NoroziBarrenjoey Markets Pty Limited
Chamithri RatnapalaBell Potter
Ivana YeBofA Global Research