Kogan.com (KGN) Stock Overview
Operates as an online retailer in Australia. More details
| Snowflake Score | |
|---|---|
| Valuation | 3/6 |
| Future Growth | 5/6 |
| Past Performance | 0/6 |
| Financial Health | 6/6 |
| Dividends | 2/6 |
KGN Community Fair Values
Create NarrativeSee what 19 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Top Community Narratives
AU$9.78
FV
59.0% undervalued intrinsic discount28
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Kogan.com Ltd Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | AU$4.01 |
| 52 Week High | AU$4.29 |
| 52 Week Low | AU$2.88 |
| Beta | 1.99 |
| 1 Month Change | 11.70% |
| 3 Month Change | 2.30% |
| 1 Year Change | -0.50% |
| 3 Year Change | -8.03% |
| 5 Year Change | -62.84% |
| Change since IPO | 167.33% |
Recent News & Updates
Narrative Update • Jun 07
KGN: Share Buyback Will Support Future Returns At Reset Fair Value
Analysts have reset their price target for Kogan.com to A$9.00, reflecting updated assumptions for discount rates, revenue growth, profit margins and future P/E, which collectively indicate a revised view of the stock's risk and earnings profile. What's in the News The Board of Directors of Kogan.com Ltd approved a share buyback plan on April 24, 2026.
Narrative Update • May 12
Kogan.com will ride high on a comfortable 8% profit margin despite global inflation and supply issues
Increased medium term inflation, alongside global supply chain challenges and geopolitical uncertainty will constrain the margins of consumer retail businesses. Kogan would be wise to double down on its current approach of targeting higher margin opportunities, even if that leads to reduced market share and slower revenue growth.Narrative Update • Apr 28
KGN: Buyback And Fully Franked Dividend Will Support Future Share Returns
Analysts have fine tuned their assumptions on Kogan.com, keeping the fair value estimate steady at A$9.00 while adjusting inputs such as discount rate, revenue growth, profit margin and future P/E to reflect updated views on the business. What's in the News The Board of Directors authorized a share buyback plan for Kogan.com Ltd on April 24, 2026, signalling an intention to return capital to shareholders over time (Key Developments).Narrative Update • Apr 10
KGN: Rising Fully Franked Dividend Will Support Stronger Future Share Performance
Analysts have modestly adjusted their price target on Kogan.com to A$9.00, reflecting updated views on its discount rate, revenue growth, profit margin and future P/E profile, while keeping fair value unchanged at A$9.00. What's in the News Kogan.com board has declared a fully franked ordinary dividend of A$0.08 per ordinary share for the six months ended December 31, 2025, compared with A$0.07, fully franked, for the first half of fiscal 2025, described as a 14.3% uplift on the prior comparable period (Key Developments).Narrative Update • Mar 27
KGN: Higher Dividend And Firmer Margins Will Support Stronger Future Shares
Analysts have reaffirmed their A$ price target for Kogan.com at A$9.00, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E multiples while maintaining the same headline valuation level. What's in the News Kogan.com has announced a fully franked ordinary dividend of A$0.08 per share for the six months ended December 31, 2025, with a record date of March 13, 2026, ex date of March 12, 2026, and payment date of April 30, 2026 (Key Developments).
Narrative Update • Mar 10
KGN: Higher Dividend Will Mask Compressed Future Earnings Multiple Risk
Analysts have maintained their price target on Kogan.com at A$3.30, reflecting updated assumptions for discount rate, revenue growth, profit margins and a slightly lower future P/E multiple. What's in the News The Board of Kogan.com Ltd has declared a fully franked ordinary dividend of 8.0 cents per Ordinary Share for the six months ended December 31, 2025, compared with 7.0 cents for the first half of fiscal 2025, described as up 14.3% on the prior corresponding period (Key Developments).Recent updates
Narrative Update • Jun 07
KGN: Share Buyback Will Support Future Returns At Reset Fair Value
Analysts have reset their price target for Kogan.com to A$9.00, reflecting updated assumptions for discount rates, revenue growth, profit margins and future P/E, which collectively indicate a revised view of the stock's risk and earnings profile. What's in the News The Board of Directors of Kogan.com Ltd approved a share buyback plan on April 24, 2026.Narrative Update • May 12
Kogan.com will ride high on a comfortable 8% profit margin despite global inflation and supply issues
Increased medium term inflation, alongside global supply chain challenges and geopolitical uncertainty will constrain the margins of consumer retail businesses. Kogan would be wise to double down on its current approach of targeting higher margin opportunities, even if that leads to reduced market share and slower revenue growth.Narrative Update • Apr 28
KGN: Buyback And Fully Franked Dividend Will Support Future Share Returns
Analysts have fine tuned their assumptions on Kogan.com, keeping the fair value estimate steady at A$9.00 while adjusting inputs such as discount rate, revenue growth, profit margin and future P/E to reflect updated views on the business. What's in the News The Board of Directors authorized a share buyback plan for Kogan.com Ltd on April 24, 2026, signalling an intention to return capital to shareholders over time (Key Developments).Narrative Update • Apr 10
KGN: Rising Fully Franked Dividend Will Support Stronger Future Share Performance
Analysts have modestly adjusted their price target on Kogan.com to A$9.00, reflecting updated views on its discount rate, revenue growth, profit margin and future P/E profile, while keeping fair value unchanged at A$9.00. What's in the News Kogan.com board has declared a fully franked ordinary dividend of A$0.08 per ordinary share for the six months ended December 31, 2025, compared with A$0.07, fully franked, for the first half of fiscal 2025, described as a 14.3% uplift on the prior comparable period (Key Developments).Narrative Update • Mar 27
KGN: Higher Dividend And Firmer Margins Will Support Stronger Future Shares
Analysts have reaffirmed their A$ price target for Kogan.com at A$9.00, citing updated assumptions around discount rates, revenue growth, profit margins and future P/E multiples while maintaining the same headline valuation level. What's in the News Kogan.com has announced a fully franked ordinary dividend of A$0.08 per share for the six months ended December 31, 2025, with a record date of March 13, 2026, ex date of March 12, 2026, and payment date of April 30, 2026 (Key Developments).Narrative Update • Mar 10
KGN: Higher Dividend Will Mask Compressed Future Earnings Multiple Risk
Analysts have maintained their price target on Kogan.com at A$3.30, reflecting updated assumptions for discount rate, revenue growth, profit margins and a slightly lower future P/E multiple. What's in the News The Board of Kogan.com Ltd has declared a fully franked ordinary dividend of 8.0 cents per Ordinary Share for the six months ended December 31, 2025, compared with 7.0 cents for the first half of fiscal 2025, described as up 14.3% on the prior corresponding period (Key Developments).Narrative Update • Feb 23
KGN: Steady Fair Value And Firmer Margins Will Support Stronger Future Shares
Analysts have maintained their A$9.00 price target for Kogan.com, citing only small adjustments to discount rate, revenue growth and profit margin assumptions, along with a slightly lower future P/E multiple in their valuation work. Valuation Changes Fair Value: A$9.00 per share is unchanged, with no adjustment to the central valuation outcome.Narrative Update • Feb 09
KGN: Steady Fair Value And Firmer Margins Will Support Stronger Future Shares
Narrative Update on Kogan.com Analyst Price Target Analysts have kept their fair value estimate for Kogan.com steady at A$9.00. Small adjustments to the discount rate, revenue growth, profit margin and forward P/E assumptions have resulted in this unchanged target.Analysis Article • Feb 03
Kogan.com Ltd (ASX:KGN) Shares Could Be 48% Below Their Intrinsic Value Estimate
Key Insights Using the 2 Stage Free Cash Flow to Equity, Kogan.com fair value estimate is AU$6.91 Current share price...Narrative Update • Jan 25
KGN: Higher Profit Margins And Lower Risk Assumptions Will Support Stronger Future Shares
Analysts have slightly lowered their price target on Kogan.com to account for a modestly reduced future P/E assumption and minor changes to the discount rate, revenue growth, and profit margin forecasts, while maintaining their fair value estimate at A$9.00. Valuation Changes Fair Value: The fair value estimate is unchanged at A$9.00 per share.Narrative Update • Jan 11
KGN: Higher Profit Margins And Stable Assumptions Will Support Stronger Future Shares
Analysts have trimmed their price target on Kogan.com to A$9.00 from A$9.00, reflecting slightly adjusted assumptions around discount rates, revenue growth, profit margins and future P/E, while keeping their overall valuation view unchanged. Valuation Changes Fair Value: Kept unchanged at A$9.00 per share.Narrative Update • Dec 26
KGN: Higher Profit Margins Will Support Stronger Future Share Performance
Analysts have nudged their price target on Kogan.com higher to align more closely with an updated fair value estimate of A$9.00 per share, citing expectations of slightly stronger profit margins that will offset modestly softer revenue growth and a lower future price to earnings multiple. Valuation Changes Fair Value Estimate: unchanged at A$9.00 per share, with higher margin assumptions offsetting slightly softer growth and a lower future multiple.Narrative Update • Dec 12
KGN: Share Buyback Will Support EPS As Margins Face Modest Pressures
Analysts have trimmed their price target for Kogan.com to about $3.30 from roughly $4.05. This reflects slightly higher perceived risk, slower expected revenue growth and modestly softer profit margins, even as future valuation multiples edge up.
New Narrative • Mar 15
Mobile App Expansion And Loyalty Program Enhancements Expected To Strengthen Customer Engagement
Expanding Kogan Marketplace and Mighty Ape initiatives drives customer engagement and scalability, supporting future revenue and earnings growth.Analysis Article • Feb 03
Not Many Are Piling Into Kogan.com Ltd (ASX:KGN) Stock Yet As It Plummets 25%
Kogan.com Ltd ( ASX:KGN ) shareholders won't be pleased to see that the share price has had a very rough month...Analysis Article • Dec 18
Optimistic Investors Push Kogan.com Ltd (ASX:KGN) Shares Up 26% But Growth Is Lacking
Kogan.com Ltd ( ASX:KGN ) shareholders have had their patience rewarded with a 26% share price jump in the last month...Analysis Article • Apr 25
Kogan.com Ltd's (ASX:KGN) 36% Cheaper Price Remains In Tune With Revenues
Kogan.com Ltd ( ASX:KGN ) shares have had a horrible month, losing 36% after a relatively good period beforehand...Analysis Article • Apr 16
Kogan.com's (ASX:KGN) Returns On Capital Not Reflecting Well On The Business
If we want to find a stock that could multiply over the long term, what are the underlying trends we should look for...Analysis Article • Feb 26
What Kogan.com Ltd's (ASX:KGN) 39% Share Price Gain Is Not Telling You
Despite an already strong run, Kogan.com Ltd ( ASX:KGN ) shares have been powering on, with a gain of 39% in the last...Analysis Article • Jan 25
Should You Investigate Kogan.com Ltd (ASX:KGN) At AU$5.44?
Kogan.com Ltd ( ASX:KGN ), is not the largest company out there, but it saw a significant share price rise of 27% in...Analysis Article • Nov 16
Here's Why It's Unlikely That Kogan.com Ltd's (ASX:KGN) CEO Will See A Pay Rise This Year
Key Insights Kogan.com will host its Annual General Meeting on 22nd of November CEO Ruslan Kogan's total compensation...Analysis Article • Jun 19
Are Investors Undervaluing Kogan.com Ltd (ASX:KGN) By 27%?
Key Insights Using the 2 Stage Free Cash Flow to Equity, Kogan.com fair value estimate is AU$6.69 Kogan.com's AU$4.91...Analysis Article • Feb 28
Analysts Have Lowered Expectations For Kogan.com Ltd (ASX:KGN) After Its Latest Results
As you might know, Kogan.com Ltd ( ASX:KGN ) last week released its latest half-year, and things did not turn out so...Analysis Article • Jan 05
Kogan.com Ltd's (ASX:KGN) Intrinsic Value Is Potentially 90% Above Its Share Price
Key Insights Kogan.com's estimated fair value is AU$7.4 based on 2 Stage Free Cash Flow to Equity Current share price...Analysis Article • Nov 17
It Looks Like Kogan.com Ltd's (ASX:KGN) CEO May Expect Their Salary To Be Put Under The Microscope
The results at Kogan.com Ltd ( ASX:KGN ) have been quite disappointing recently and CEO Ruslan Kogan bears some...Analysis Article • Oct 31
Analysts Just Shaved Their Kogan.com Ltd (ASX:KGN) Forecasts Dramatically
Today is shaping up negative for Kogan.com Ltd ( ASX:KGN ) shareholders, with the analysts delivering a substantial...Analysis Article • Feb 26
There Are Reasons To Feel Uneasy About Kogan.com's (ASX:KGN) Returns On Capital
There are a few key trends to look for if we want to identify the next multi-bagger. Firstly, we'd want to identify a...Analysis Article • Dec 29
An Intrinsic Calculation For Kogan.com Ltd (ASX:KGN) Suggests It's 49% Undervalued
Today we'll do a simple run through of a valuation method used to estimate the attractiveness of Kogan.com Ltd...Analysis Article • Oct 13
Is Kogan.com (ASX:KGN) Using Too Much Debt?
Legendary fund manager Li Lu (who Charlie Munger backed) once said, 'The biggest investment risk is not the volatility...Analysis Article • Sep 23
Kogan.com's (ASX:KGN) Returns On Capital Not Reflecting Well On The Business
What trends should we look for it we want to identify stocks that can multiply in value over the long term? In a...Shareholder Returns
| KGN | AU Multiline Retail | AU Market | |
|---|---|---|---|
| 7D | -3.6% | 1.1% | -1.6% |
| 1Y | -0.5% | -7.0% | -0.4% |
Return vs Industry: KGN exceeded the Australian Multiline Retail industry which returned -7% over the past year.
Return vs Market: KGN matched the Australian Market which returned -0.4% over the past year.
Price Volatility
| KGN volatility | |
|---|---|
| KGN Average Weekly Movement | 7.4% |
| Multiline Retail Industry Average Movement | 5.5% |
| Market Average Movement | 10.1% |
| 10% most volatile stocks in AU Market | 17.2% |
| 10% least volatile stocks in AU Market | 4.0% |
Stable Share Price: KGN has not had significant price volatility in the past 3 months compared to the Australian market.
Volatility Over Time: KGN's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2006 | n/a | Ruslan Kogan | www.kogancorporate.com |
Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including consumer electronics, appliances, homewares, hardware, toys, and others, as well as furniture, gaming, and other entertainment products; and owns and operates private label brands. It also provides pre-paid mobile phone plans.
Kogan.com Ltd Fundamentals Summary
| KGN fundamental statistics | |
|---|---|
| Market cap | AU$384.72m |
| Earnings (TTM) | -AU$41.55m |
| Revenue (TTM) | AU$502.97m |
0.8x
P/S Ratio-9.3x
P/E RatioIs KGN overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| KGN income statement (TTM) | |
|---|---|
| Revenue | AU$502.97m |
| Cost of Revenue | AU$304.83m |
| Gross Profit | AU$198.14m |
| Other Expenses | AU$239.69m |
| Earnings | -AU$41.55m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.43 |
| Gross Margin | 39.39% |
| Net Profit Margin | -8.26% |
| Debt/Equity Ratio | 0% |
How did KGN perform over the long term?
See historical performance and comparisonDividends
3.7%
Current Dividend Yield-36%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/06/10 20:02 |
| End of Day Share Price | 2026/06/10 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/06/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Kogan.com Ltd is covered by 8 analysts. 5 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Chamithri Ratnapala | Bell Potter |
| Ivana Ye | BofA Global Research |
| Owen Humphries | Canaccord Genuity |