Kogan.com Ownership

Who are the major shareholders and have insiders been buying or selling?

Recent Insider Transactions

ASX:KGN Recent Insider Transactions by Companies or Individuals
Date	Value	Name	Entity	Shares	Max Price
29 Aug 25	BuyAU$52,046	Gary Levin	Individual	13,000	AU$4.00
28 Aug 25	BuyAU$10,011	Francine Ereira	Individual	2,478	AU$4.04
26 Aug 25	BuyAU$100,027	Ronn Bechler	Individual	24,150	AU$4.14
26 Feb 25	BuyAU$4,770,001	Ruslan Kogan	Individual	1,000,000	AU$4.77

Insider Trading Volume

Insider Buying: KGN insiders have bought more shares than they have sold in the past 3 months.

Ownership Breakdown

What is the ownership structure of KGN?
Owner Type	Number of Shares	Ownership Percentage
Private Companies	1,296,257	1.3%
Individual Insiders	21,162,335	21.2%
Institutions	22,004,172	22.1%
General Public	55,159,399	55.4%

Dilution of Shares: Shareholders have not been meaningfully diluted in the past year.

Top Shareholders

Top 25 shareholders own 44.45% of the company

Ownership	Name	Shares	Current Value	Change %	Portfolio %
16.9%	Ruslan Kogan	16,853,321	AU$54.8m	0%	no data
4.94%	JPMorgan Chase & Co.	4,918,208	AU$16.0m	0%	no data
4.48%	UBS Asset Management AG	4,465,961	AU$14.5m	0%	no data
3.24%	David Shafer	3,225,642	AU$10.5m	0%	no data
2.95%	The Vanguard Group, Inc.	2,942,156	AU$9.6m	-31.5%	no data
2.81%	Macquarie Investment Management Limited	2,803,238	AU$9.1m	0%	0.1%
2.18%	Macquarie Capital Investment Management LLC	2,176,005	AU$7.1m	0%	0.12%
1.88%	Dimensional Fund Advisors LP	1,870,584	AU$6.1m	-0.54%	no data
1.03%	Tom Hadley Enterprises Pty. Ltd.	1,025,000	AU$3.3m	70.8%	no data
1%	Grandeur Peak Global Advisors, LLC	1,000,842	AU$3.3m	2.67%	0.07%
0.44%	Nt-Comnwlth Super Corp	437,945	AU$1.4m	0%	0.01%
0.29%	Goran Stefkovski	288,384	AU$937.3k	0%	no data
0.27%	Airfares Flights Pty Ltd	271,257	AU$881.6k	0%	no data
0.26%	FinClear Pty Ltd	256,787	AU$834.6k	-0.3%	0.46%
0.25%	Owen Francis Taplin	250,000	AU$812.5k	0%	no data
0.24%	State Street Global Advisors, Inc.	238,917	AU$776.5k	6%	no data
0.22%	Tam Nguyen	217,500	AU$706.9k	0%	no data
0.19%	BetaShares Capital Limited	190,098	AU$617.8k	3.4%	no data
0.17%	Norges Bank Investment Management	173,688	AU$564.5k	-63.3%	no data
0.16%	Gregory Ridder	158,000	AU$513.5k	0%	no data
0.16%	WisdomTree Asset Management, Inc.	157,079	AU$510.5k	-2.22%	no data
0.14%	Charles Schwab Investment Management, Inc.	139,328	AU$452.8k	0.28%	no data
0.098%	Harry Debney	98,099	AU$318.8k	0%	no data
0.069%	BlackRock, Inc.	68,461	AU$222.5k	-29.7%	no data
0.06%	BNY Asset Management	59,576	AU$193.6k	-7.39%	no data

Company Analysis and Financial Data Status

Data	Last Updated (UTC time)
Company Analysis	2025/10/27 21:14
End of Day Share Price	2025/10/27 00:00
Earnings	2025/06/30
Annual Earnings	2025/06/30

Data Sources

The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.

Package	Data	Timeframe	Example US Source ^*
Company Financials	10 years	Income statement Cash flow statement Balance sheet	SEC Form 10-K SEC Form 10-Q
Analyst Consensus Estimates	+3 years	Forecast financials Analyst price targets	Analyst Research Reports Blue Matrix
Market Prices	30 years	Stock prices Dividends, Splits and Actions	ICE Market Data SEC Form S-1
Ownership	10 years	Top shareholders Insider trading	SEC Form 4 SEC Form 13D
Management	10 years	Leadership team Board of directors	SEC Form 10-K SEC Form DEF 14A
Key Developments	10 years	Company announcements	SEC Form 8-K

^* Example for US securities, for non-US equivalent regulatory forms and sources are used.

Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.

Analysis Model and Snowflake

Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.

Learn about the world class team who designed and built the Simply Wall St analysis model.

Industry and Sector Metrics

Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.

Analyst Sources

Kogan.com Ltd is covered by 9 analysts. 6 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.

Analyst	Institution
Aryan Norozi	Barrenjoey Markets Pty Limited
Chamithri Ratnapala	Bell Potter
Ivana Ye	BofA Global Research