Marriott International Valuation
Is MAR undervalued compared to its fair value, analyst forecasts and its price relative to the market?
Valuation Score
2/6Valuation Score 2/6
Below Fair Value
Significantly Below Fair Value
Price-To-Earnings vs Peers
Price-To-Earnings vs Industry
Price-To-Earnings vs Fair Ratio
Analyst Forecast
Share Price vs Fair Value
What is the Fair Price of MAR when looking at its future cash flows? For this estimate we use a Discounted Cash Flow model.
Below Fair Value: MAR (€273.2) is trading below our estimate of fair value (€326.75)
Significantly Below Fair Value: MAR is trading below fair value, but not by a significant amount.
Key Valuation Metric
Which metric is best to use when looking at relative valuation for MAR?
Key metric: As MAR is profitable we use its Price-To-Earnings Ratio for relative valuation analysis.
| What is MAR's PE Ratio? | |
|---|---|
| PE Ratio | 28.5x |
| Earnings | US$2.77b |
| Market Cap | US$79.00b |
| Key Statistics | |
|---|---|
| Enterprise Value/Revenue | 14.2x |
| Enterprise Value/EBITDA | 22.6x |
| PEG Ratio | 3.4x |
Price to Earnings Ratio vs Peers
How does MAR's PE Ratio compare to its peers?
| Company | Forward PE | Estimated Growth | Market Cap |
|---|---|---|---|
| Peer Average | 37.9x | ||
ABNB Airbnb | 46.7x | 17.9% | US$85.8b |
HLT Hilton Worldwide Holdings | 52.4x | 17.6% | US$61.7b |
BKNG Booking Holdings | 34x | 14.1% | US$171.3b |
TCOM Trip.com Group | 18.5x | 9.0% | US$41.4b |
MAR Marriott International | 28.5x | 8.4% | €79.0b |
Price-To-Earnings vs Peers: MAR is good value based on its Price-To-Earnings Ratio (28.5x) compared to the peer average (37.9x).
Price to Earnings Ratio vs Industry
How does MAR's PE Ratio compare vs other companies in the European Hospitality Industry?
| 10 Companies | Price / Earnings | Estimated Growth | Market Cap |
|---|---|---|---|
| 10 Companies | Estimated Growth | Market Cap | |
|---|---|---|---|
Price-To-Earnings vs Industry: MAR is expensive based on its Price-To-Earnings Ratio (28.5x) compared to the European Hospitality industry average (17.3x).
Price to Earnings Ratio vs Fair Ratio
What is MAR's PE Ratio compared to its Fair PE Ratio? This is the expected PE Ratio taking into account the company's forecast earnings growth, profit margins and other risk factors.
| Fair Ratio | |
|---|---|
| Current PE Ratio | 28.5x |
| Fair PE Ratio | n/a |
Price-To-Earnings vs Fair Ratio: Insufficient data to calculate MAR's Price-To-Earnings Fair Ratio for valuation analysis.
Analyst Price Targets
What is the analyst 12-month forecast and do we have any statistical confidence in the consensus price target?
| Date | Share Price | Average 1Y Price Target | Dispersion | High | Low | 1Y Actual price | Analysts |
|---|---|---|---|---|---|---|---|
| Current | €273.20 | €251.27 -8.0% | 10.8% | €311.57 | €189.98 | n/a | 25 |
| Nov ’25 | €241.15 | €233.98 -3.0% | 9.5% | €277.89 | €180.63 | n/a | 25 |
| Oct ’25 | €222.15 | €219.85 -1.0% | 7.4% | €247.58 | €175.56 | n/a | 25 |
| Sep ’25 | €208.95 | €221.15 +5.8% | 7.2% | €248.82 | €176.44 | n/a | 24 |
| Aug ’25 | €203.90 | €227.44 +11.5% | 7.4% | €254.84 | €185.34 | n/a | 23 |
| Jul ’25 | €223.15 | €231.12 +3.6% | 7.1% | €259.99 | €187.04 | n/a | 23 |
| Jun ’25 | €210.35 | €227.92 +8.4% | 7.1% | €256.90 | €184.82 | n/a | 22 |
| May ’25 | €221.55 | €230.08 +3.9% | 6.8% | €257.21 | €187.06 | n/a | 23 |
| Apr ’25 | €234.20 | €227.00 -3.1% | 7.2% | €253.72 | €184.52 | n/a | 24 |
| Mar ’25 | €230.20 | €225.43 -2.1% | 7.4% | €254.43 | €185.04 | n/a | 23 |
| Feb ’25 | €220.60 | €206.72 -6.3% | 10.2% | €249.02 | €147.57 | n/a | 23 |
| Jan ’25 | €202.65 | €192.79 -4.9% | 8.6% | €215.46 | €144.85 | n/a | 23 |
| Dec ’24 | €190.74 | €189.22 -0.8% | 8.6% | €214.18 | €145.82 | n/a | 21 |
| Nov ’24 | €177.26 | €198.04 +11.7% | 8.1% | €221.86 | €151.06 | €241.15 | 22 |
| Oct ’24 | €186.10 | €196.88 +5.8% | 7.9% | €222.50 | €151.49 | €222.15 | 21 |
| Sep ’24 | €190.44 | €188.78 -0.9% | 8.5% | €211.99 | €147.47 | €208.95 | 22 |
| Aug ’24 | €185.94 | €179.91 -3.2% | 7.2% | €209.42 | €158.43 | €203.90 | 20 |
| Jul ’24 | €168.28 | €171.22 +1.7% | 5.8% | €194.30 | €154.16 | €223.15 | 20 |
| Jun ’24 | €158.96 | €174.12 +9.5% | 5.6% | €197.96 | €157.07 | €210.35 | 20 |
| May ’24 | €149.52 | €164.71 +10.2% | 5.3% | €186.86 | €153.13 | €221.55 | 20 |
| Apr ’24 | €152.86 | €165.55 +8.3% | 5.2% | €187.96 | €154.04 | €234.20 | 20 |
| Mar ’24 | €158.62 | €171.77 +8.3% | 5.5% | €194.32 | €155.46 | €230.20 | 19 |
| Feb ’24 | €158.76 | €158.73 -0.02% | 6.6% | €177.54 | €140.74 | €220.60 | 19 |
| Jan ’24 | €137.48 | €162.97 +18.5% | 6.3% | €178.81 | €143.99 | €202.65 | 21 |
| Dec ’23 | €157.26 | €165.93 +5.5% | 6.5% | €184.02 | €147.21 | €190.74 | 20 |
| Nov ’23 | €162.68 | €174.93 +7.5% | 6.3% | €194.48 | €156.61 | €177.26 | 20 |
Analyst Forecast: Target price is lower than the current share price.