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Hugo Boss AG Stock Price

XTRA:BOSS Community·€2.6b Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 70 Fair Values set on narratives written by author

BOSS Share Price Performance

€37.71
-3.05 (-7.48%)
€65.71
Fair Value
€37.71
-3.05 (-7.48%)
42.6% undervalued intrinsic discount
€65.71
Fair Value
Price €37.71
kgmaik89 €65.71
AnalystConsensusTarget €41.15
AnalystHighTarget €47.01

BOSS Community Narratives

Fair Value
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Fair Value €65.71 42.6% undervalued intrinsic discount

Fashion in Transition: expacted Recovery in 2025-26

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3users have followed this narrative
·
Fair Value €41.15 8.3% undervalued intrinsic discount

Emerging Markets And Digital Platforms Will Expand Global Reach

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37users have followed this narrative
·
Fair Value €47.01 19.8% undervalued intrinsic discount

Emerging Markets And Digital Channels Will Elevate Premium Appeal

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1users have followed this narrative
€47.01
19.8% undervalued intrinsic discount
Revenue
1.58% p.a.
Profit Margin
6.39%
Future PE
16.99x
Price in 2029
€58.39
€41.15
8.3% undervalued intrinsic discount
Revenue
0.13% p.a.
Profit Margin
5.86%
Future PE
16.92x
Price in 2029
€51.1
€36.5
3.3% overvalued intrinsic discount
Revenue
-0.88% p.a.
Profit Margin
5.09%
Future PE
17.83x
Price in 2029
€45.32

Trending Discussion

No trending discussion available.

Updated Narratives

BOSS logo

Fashion in Transition: expacted Recovery in 2025-26

Fair Value: €65.71 42.6% undervalued intrinsic discount
3 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
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BOSS: Takeover Rejection And Margin Execution Will Drive Future Re Rating Potential

Fair Value: €47.01 19.8% undervalued intrinsic discount
1 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
BOSS logo

BOSS: Takeover Rejection And Margin Assumptions Will Shape Future P/E Multiple

Fair Value: €41.15 8.3% undervalued intrinsic discount
37 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative

Snowflake Analysis

Flawless balance sheet and good value.

0 Risks
2 Rewards

Hugo Boss AG Key Details

€4.1b

Revenue

€1.5b

Cost of Revenue

€2.5b

Gross Profit

€2.3b

Other Expenses

€217.5m

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
Nov 03, 2026
3.15
62.17%
5.33%
11.0%
View Full Analysis

About BOSS

Founded
1924
Employees
16809
CEO
Daniel Grieder
WebsiteView website
www.hugoboss.com

Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany.

Recent BOSS News & Updates

Narrative Update Aug 04

BOSS: Takeover Rejection And Margin Execution Will Drive Future Re Rating Potential

Analysts have trimmed their Hugo Boss price target by about €7, reflecting slightly more cautious valuation assumptions, while updating inputs such as revenue growth, profit margin and future P/E expectations. What’s in the News for Hugo Boss Hugo Boss has urged shareholders to reject Frasers Group's £2.3b offer, priced at €38 per share, stating that the bid undervalues the company and does not reflect its intrinsic worth or long term growth potential.
Narrative Update Jul 21

BOSS: Takeover Rejection And Margin Assumptions Will Shape Future P/E Multiple

The analyst price target for Hugo Boss has been adjusted to approximately €41 from about €39, with analysts citing updated assumptions on discount rates, profit margins and future P/E expectations, alongside recent Street research that includes a modest €1 reduction from one major bank. What's in the News Hugo Boss is urging shareholders to reject Frasers Group's voluntary takeover offer of €38 per share, arguing that the bid undervalues the company and its longer term plans, according to recent media reports.

Recent updates

No updates