BKNG Share Price Performance
US$4,068.56
-965.27 (-19.18%)
30.7% undervalued intrinsic discount
US$5,873.61
Fair Value
Price US$4,068.56
AnalystConsensusTarget US$5,873.61
unknown US$5,061.10
Fair ValueUS$5,873.61
Share Pricen/a
Booking Holdings Inc. Stock Price
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BKNG Community Narratives
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Fair Value US$5.87k 30.7% undervalued intrinsic discount
AI Progress And Cost Efficiency Will Drive Outperformance Amid Sector Tailwinds
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Fair Value US$5.06k 19.6% undervalued intrinsic discount
The Algorithm vs. The Agent: Booking’s Post-Disintermediation Defense
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The Algorithm vs. The Agent: Booking’s Post-Disintermediation Defense
The February 18th Reckoning Booking Holdings enters its February 18, 2026 , earnings call under the heaviest technical pressure in five years. The stock has been battered—down over 20% year-to-date—not because people have stopped traveling, but because the market has entered a "panic phase" regarding AI agents.Read more
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AI Progress And Cost Efficiency Will Drive Outperformance Amid Sector Tailwinds
Key Takeaways Incorporating AI and expanding accommodation options could improve customer retention and drive future revenue growth. Strategic partnerships and diversification across travel verticals enhance integrated travel experiences and support revenue and earnings growth.Read more
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US$5.87k
30.7% undervalued intrinsic discount
AnalystConsensusTarget's Fair Value
Revenue
9.18% p.a.
Profit Margin
29.42%
Future PE
21.17x
Price in 2029
US$7.47k
Trending Discussion
Recently Updated Narratives
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The Algorithm vs. The Agent: Booking’s Post-Disintermediation Defense
Fair Value: US$5.06k 19.6% undervalued intrinsic discount
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BKNG: AI Execution And Solid Travel Demand Will Support Future Cash Generation
Fair Value: US$5.87k 30.7% undervalued intrinsic discount
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Snowflake Analysis
Booking Holdings Inc. Key Details
Last Reported Earnings
Dec 31, 2025
Next Reporting Earnings
n/a
- 170.62
- 87.36%
- 20.08%
- -335.9%
About BKNG
- Founded
- 1997
- Employees
- 23936
- CEO
- WebsiteView website
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
