BKNG Share Price Performance
US$4,290.65
-487.26 (-10.20%)
26.1% undervalued intrinsic discount
US$5,802.23
Fair Value
Price US$4,290.65
AnalystConsensusTarget US$5,802.23
Vestra US$4,925.00
yiannisz US$5,465.03
Fair ValueUS$5,802.23
Share Pricen/a
Booking Holdings Inc. Stock Price
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BKNG Community Narratives
AN
Fair Value US$5.8k 26.1% undervalued intrinsic discount
AI Progress And Cost Efficiency Will Drive Outperformance Amid Sector Tailwinds
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VE
Fair Value US$4.93k 12.9% undervalued intrinsic discount
Booking Holdings Inc. (BKNG): Architecting the "Connected Trip" via Agentic AI and Merchant Model Dominance
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YI
Fair Value US$5.47k 21.5% undervalued intrinsic discount
Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants
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Booking Holdings Inc. (BKNG): Architecting the "Connected Trip" via Agentic AI and Merchant Model Dominance
Booking Holdings Inc. (BKNG) is currently trading at $4,324.04 USD on the NASDAQ as of March 21, 2026, maintaining its position as the global leader in travel e-commerce.Read more
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Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants
As global travel settles into a more normalized rhythm, Booking Holdings (NASDAQ: BKNG) is no longer riding a simple rebound story. Instead, it’s navigating a more nuanced phase—one defined by traveler selectivity, budget awareness, and a growing preference for flexibility across how people move from place to place.Read more
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YI
US$5.47k
21.5% undervalued intrinsic discount
Fair Value
Revenue
7.77% p.a.
Profit Margin
19.37%
Future PE
33.15x
Price in 2031
US$8.25k
AI Progress And Cost Efficiency Will Drive Outperformance Amid Sector Tailwinds
Key Takeaways Incorporating AI and expanding accommodation options could improve customer retention and drive future revenue growth. Strategic partnerships and diversification across travel verticals enhance integrated travel experiences and support revenue and earnings growth.Read more
696
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AN
US$5.8k
26.1% undervalued intrinsic discount
Fair Value
Revenue
9.35% p.a.
Profit Margin
29.65%
Future PE
20.61x
Price in 2029
US$7.36k
Trending Discussion
Recently Updated Narratives
VE
Booking Holdings Inc. (BKNG): Architecting the "Connected Trip" via Agentic AI and Merchant Model Dominance
Fair Value: US$4.93k 12.9% undervalued intrinsic discount
3 followersusers have followed this narrative
0 commentsusers have commented on this narrative
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YI
Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants
Fair Value: US$5.47k 21.5% undervalued intrinsic discount
8 followersusers have followed this narrative
0 commentsusers have commented on this narrative
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AN
BKNG: AI Disruption Fears Easing Should Support Future Cash Generation
Fair Value: US$5.8k 26.1% undervalued intrinsic discount
127 followersusers have followed this narrative
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Snowflake Analysis
Booking Holdings Inc. Key Details
Last Reported Earnings
Dec 31, 2025
Next Reporting Earnings
n/a
- 170.62
- 87.36%
- 20.08%
- -335.9%
About BKNG
- Founded
- 1997
- Employees
- 23936
- CEO
- WebsiteView website
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
