DashboardPortfoliosWatchlistCommunityDiscoverScreener
  • Community
  • /
  • Australia
  • /
  • Retail
Author Program NEWCreate Narrative
SUL logo

Super Retail Group Limited Stock Price

ASX:SUL Community·AU$2.8b Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 110 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

SUL Share Price Performance

AU$12.21
-5.05 (-29.26%)
​
AU$14.75
Fair Value
AU$12.21
-5.05 (-29.26%)
17.2% undervalued intrinsic discount
AU$14.75
Fair Value
Price AU$12.21
AnalystConsensusTarget AU$14.75
Sax AU$13.43
AnalystHighTarget AU$17.50
Fri, 4 Sep 26
Fair ValueAU$14.75
Share Pricen/a

SUL Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value AU$14.75 17.2% undervalued intrinsic discount

Digital And Store Expansions Will Drive Retail Success

0users have liked this narrative
0users have commented on this narrative
58users have followed this narrative
SA
Sax's
Fair Value
·
Fair Value AU$13.43 9.1% undervalued intrinsic discount

Fair Value Intriguingly Set at $11.54 for SUL Investors

0users have liked this narrative
0users have commented on this narrative
10users have followed this narrative
AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value AU$17.5 30.2% undervalued intrinsic discount

Digital And Loyalty Programs Will Fuel Outdoor Lifestyle Demand

0users have liked this narrative
0users have commented on this narrative
7users have followed this narrative
SUL logo
Super Retail Group
9.1% undervalued intrinsic discount

Fair Value Intriguingly Set at $11.54 for SUL Investors

View narrative
SA
Sax
Published 14 Mar
Read Narrative
SUL logo
Super Retail Group
17.2% undervalued intrinsic discount

Digital And Store Expansions Will Drive Retail Success

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 4 Sep
Read Narrative
SUL logo
Super Retail Group
30.2% undervalued intrinsic discount

Digital And Loyalty Programs Will Fuel Outdoor Lifestyle Demand

View narrative
AN
AnalystHighTarget
AnalystHighTarget
Updated 21 Aug
Read Narrative
SUL logo
Super Retail Group
10.0% overvalued intrinsic discount

E-commerce Competition And Rising Costs Will Erode Margins

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 7 Jul
Read Narrative

Trending Discussion

No trending discussion available.

Recently Updated Narratives

SA
SUL logo

Fair Value Intriguingly Set at $11.54 for SUL Investors

Fair Value: AU$13.43 9.1% undervalued intrinsic discount
10 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
SUL logo

SUL: Dividend Reset And Updated Assumptions Will Shape Measured Upside Potential

Fair Value: AU$14.75 17.2% undervalued intrinsic discount
58 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystHighTarget
SUL logo

SUL: Store Expansion And Cost Savings Program Will Support Long Term Upside

Fair Value: AU$17.5 30.2% undervalued intrinsic discount
7 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

Very undervalued with adequate balance sheet and pays a dividend.

1 Risk
4 Rewards
View Full Analysis

Super Retail Group Limited Key Details

AU$4.2b

Revenue

AU$2.3b

Cost of Revenue

AU$1.9b

Gross Profit

AU$1.7b

Other Expenses

AU$205.9m

Earnings

Last Reported Earnings
Jun 27, 2026
Next Reporting Earnings
n/a
0.91
45.70%
4.90%
2.4%
View Full Analysis

About SUL

Founded
1972
Employees
15643
CEO
Paul Bradshaw
WebsiteView website
www.superretailgroup.com.au

Super Retail Group Limited engages in the retail of automotive, sports, and outdoor leisure products in Australia and New Zealand. The company operates through the Supercheap Auto, rebel, BCF, and Macpac segments. It offers automotive and service parts, accessories, and tools for travel, touring, outdoors, garage, shed, and outdoors. The company also provides sporting equipment and apparel; products for outdoor categories, including fishing, boating, 4WD, camping, caravanning, BBQ, power, and refrigeration; camping and outdoor equipment; fitment and support services, including wiper blade, bulb, and battery installation; battery and oil recycling; and paint mixing and vehicle diagnostics. In addition, it offers apparel and equipment for mountain climbers, campers, hikers, and adventure travelers. The company sells its products under the Supercheap Auto, rebel, BCF, and Macpac brands through various stores and online channels. The company was founded in 1972 and is based in Strathpine, Australia.

Recent SUL News & Updates

User avatar
Narrative Update • Sep 04

SUL: Dividend Reset And Updated Assumptions Will Shape Measured Upside Potential

Analysts have raised their price target for Super Retail Group to A$14.75 from A$13.59, reflecting updated assumptions around revenue growth, profit margins, and future P/E multiples. What’s in the News for Super Retail Group Super Retail Group announced an ordinary fully franked dividend of A$0.33 per security for the six months ended 27 June 2026.
User avatar
Narrative Update • Aug 21

SUL: Store Expansion And Cost Savings Program Will Support Long Term Upside

Analysts have raised their price target for Super Retail Group from A$15.90 to A$17.50, citing updated assumptions around revenue growth, profit margins and future P/E multiples, together with a slightly higher discount rate. What’s in the News for Super Retail Group No recent Super Retail Group specific news items were identified in the provided sources as of 20 August 2026.

Recent updates

No updates

Super Retail Group Limited Competitors

JBH logo

JB Hi-Fi

Symbol: ASX:JBH
Market cap: AU$7.1b
APE logo

Eagers Automotive

Symbol: ASX:APE
Market cap: AU$6.0b
HVN logo

Harvey Norman Holdings

Symbol: ASX:HVN
Market cap: AU$5.2b
View more competitors

Make Better Investing Decisions Anywhere

Scan to download
Open AppStoreOpen Google Play
Chrome Web Store
Level 5, 320 Pitt Street, Sydney
Financial Data provided by S&P Global Market Intelligence LLC, analysis provided by Simply Wall Street Pty Ltd. Copyright © 2026, S&P Global Market Intelligence LLC. All rights reserved.
View Data Sources
Markets
  • US: NYSE & NASDAQ
  • UK: FTSE
  • Australia: ASX
  • India: NIFTY
  • Canada: TSX
  • South Africa: JSE
  • Japan: NIKKEI
  • South Korea: KOSPI
  • Germany: DAX
Investing Ideas
  • Undervalued Companies
  • Dividend Powerhouses
  • Insider Buying
  • Nuclear Energy
  • Autonomous Vehicles
  • Artificial Intelligence
  • Crypto and Blockchain
  • Cybersecurity
  • More ideas
Stock Communities
  • AstraZeneca
  • HSBC Holdings
  • Shell
  • Unilever
  • Diageo
  • Rio Tinto Group
  • RELX
  • BP
  • Barclays
Features & Tools
  • Portfolio Tracker
  • Stock Screener & Alerts
  • Narratives & Fair Values
  • Dividend Calculator
News & Discovery
  • Latest Stock News
  • Global Market Insights
  • The Foxhole
  • Investing Ideas
  • Community Narratives
  • What's New
Simply Wall St
  • Plans & Pricing
  • Advertising
  • About Us
  • Contact Us
  • Careers
  • Help Center
  • Learn Stock Investing
  • Affiliate Program
  • Business & Enterprise
  • Charlie AI
Simply Wall Street Pty Ltd (ACN 600 056 611), is a Corporate Authorised Representative (Authorised Representative Number: 467183) of Sanlam Private Wealth Pty Ltd (AFSL No. 337927). Any advice contained in this website is general advice only and has been prepared without considering your objectives, financial situation or needs. You should not rely on any advice and/or information contained in this website and before making any investment decision we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice. Please read our Financial Services Guide before deciding whether to obtain financial services from us.
© 2026 Simply Wall Street Pty Ltd, US Design Patent #29/544/281, Community and European Design Registration #2845206
  • Terms and Conditions
  • Privacy Policy
  • AI Terms
  • Financial Services Guide