Natural Grocers is leaning into the growing interest in healthier eating, while expanding stores and using its rewards program to keep customers coming back. The big question is whether it can stay a value-friendly option without squeezing profits if shoppers keep trading down and disruptions hit the supply chain.Read more
Natural Grocers leans into the health-and-wellness shopping shift with low prices, a fast-growing rewards program, and more of its own branded products to keep customers coming back. But slowing store traffic, heavy spending on new stores and systems, and the risk of supply disruptions could test how steady that growth really is.Read more
Natural Grocers leans into “healthy food at a fair price,” but shoppers are watching their wallets and visiting less often, putting pressure on profits. A major system upgrade and planned new store openings could set up longer-term gains, yet the near-term payoff may be smaller than many expect.Read more
Natural Grocers by Vitamin Cottage, Inc., together with its subsidiaries, retails natural and organic groceries, and dietary supplements in the United States. The company’s stores offer natural and organic grocery products, such as organic produce; private label repackaged bulk products, including dried fruits, nuts, grains, granolas, teas, herbs, and spices, as well as peanut and almond butters; private label products comprising grocery staples, household products, bulk foods, and vitamins and dietary supplements, as well as organic eggs, organic flavored coffee, and organic mustard; dry, frozen, and canned groceries; meat and seafood products; dairy products, dairy substitutes, and eggs; prepared foods; bread and baked products; beverages; and beer, wine, and hard cider products. Its stores also provide name-brand supplements, as well as private label dietary supplements; body care products consisting of cosmetics, skin care, hair care, fragrance, and personal care products containing natural and organic ingredients; pet care and food products; household and general merchandise, including cleaning supplies, paper products, and dish and laundry soaps, as well as other common household products, such as diapers; and books and handouts. The company operates its retail stores under the Natural Grocers, Vitamin Cottage, Health Hotline, Natural Grocers by Vitamin Cottage trademark, as well as Vitamin Cottage Natural Grocers and Health Hotline trademarks. The company also offers science-based nutrition education programs to help customers make informed health and nutrition choices. The company was formerly known as Vitamin Cottage Natural Food Markets, Inc. Natural Grocers by Vitamin Cottage, Inc. was founded in 1955 and is headquartered in Lakewood, Colorado.
