Edgewell is trying to reignite its everyday personal care brands by refreshing products, pushing harder online, and expanding faster outside its home market. The big question is whether those moves can outweigh shrinking parts of its lineup and heavy discounting in a crowded aisle.Read more
Edgewell’s lesser-known brands like Hawaiian Tropic and Cremo could get a lift as more shoppers abroad move into the middle class and as the company refreshes how it sells in the U.S. The big question is whether those gains can outweigh tougher competition, changing grooming habits, and pressure in its core categories.Read more
Edgewell’s well-known personal care brands face a tough shift as shoppers move toward “cleaner” products and newer online-first rivals, which could make it harder to hold shelf space and prices. The key question is whether international momentum, smarter marketing, and cost cuts can offset that pressure and keep cash coming in.Read more
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Edgewell Personal Care Company, together with its subsidiaries, manufactures and markets personal care products worldwide. It operates through three segments: Wet Shave, Sun and Skin Care, and Feminine Care. The Wet Shave segment offers razor systems, such as razor handles and refillable blades, and disposable shave products for men and women under the Schick and Wilkinson Sword brands; shave preparation products comprising shaving gels and creams under the Edge, Skintimate, Billie, Shave Guard brands; and private label and disposable razors, shaving systems, and replacement blades. Its Sun and Skin Care segment provides sun care products, including general protection, sport, kids, baby, tanning, and after sun products under the Banana Boat and Hawaiian Tropic brands; antibacterial hand wipes and other related products under the Wet Ones brand; skin care products for men under the Bulldog and Jack Black brands; and beard, hair, and skin care products under the Cremo brand. The Feminine Care segment markets tampons under the Playtex Gentle Glide 360°, Playtex Sport, Playtex, and o.b. brands, as well as pads and liners under the Stayfree and Carefree brands. The company distributes its products through direct sales force and exclusive and non-exclusive distributors and wholesalers. The company was formerly known as Energizer Holdings, Inc. and changed its name to Edgewell Personal Care Company in June 2015. Edgewell Personal Care Company was founded in 1772 and is headquartered in Shelton, Connecticut.
