Outdoor Holding is trying to make GunBroker.com easier to buy from and add more payment options, while cutting costs to steady the business. The big question is whether these changes can stick without being derailed by legal and compliance headaches or shifting demand for used firearms.Read more
Catalysts About Outdoor Holding Outdoor Holding operates GunBroker.com, a pure play ecommerce marketplace focused on firearms and related products. What are the underlying business or industry changes driving this perspective?Read more
Catalysts About Outdoor Holding Outdoor Holding operates GunBroker.com, a leading online marketplace focused on firearms and related outdoor products. What are the underlying business or industry changes driving this perspective?Read more
Outdoor Holding Company engages in online marketplace business. It owns and operates the GunBroker e-commerce marketplace, an auction site that supports the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company also offers a state and federal compliant solution that connects buyers with sellers. Outdoor Holding Company was formerly known as AMMO, Inc. and changed its name to Outdoor Holding Company in April 2025. Outdoor Holding Company is headquartered in Atlanta, Georgia.
