Announcement • Aug 19

My Size, Inc. Highlights Expansion Of Naiz Fit Technology Platform And Launches Virtual Try-On Experience

My Size, Inc. has highlighted the continued expansion of its Naiz Fit business, as the company builds on its position in global Size & Fit technology to develop a broader technology platform serving fashion brands across e-commerce, retail, product and strategy. Naiz Fit's technology has generated more than 500 million size recommendations to date, serving more than 10 million users and connecting with more than 100 million garments across more than 100 apparel brands. Leveraging this substantial data ecosystem and established user footprint, Naiz Fit is positioned to integrate more sophisticated offerings—such as Virtual Try-On, Product Intelligence, and Retail and Strategy frameworks—into its current brand partnerships. The company's growing international customer footprint includes globally recognized fashion brands such as Levi's, Desigual and, most recently, Paul & Shark. Naiz Fit's strategy is evolving beyond solving one of fashion e-commerce's most persistent problems — helping shoppers select the right size — toward using Size & Fit intelligence throughout the fashion value chain. The company is building an increasingly horizontal portfolio of solutions addressing four core areas: E-commerce, Retail, Product and Strategy. This evolution is supported by the scale of Naiz Fit's proprietary data ecosystem. Hundreds of millions of historical recommendations, millions of shoppers and more than 100 million connected garments provide Naiz Fit with a substantial foundation of Size & Fit information that can be leveraged to develop increasingly sophisticated personalization and intelligence solutions for fashion brands. Naiz Fit solutions have demonstrated measurable commercial impact for customers, including improvements in conversion and average order value and reductions in returns. In selected previous customer deployments, the company has observed results including conversion increases of up to 5.7x, AOV increases of up to 27% and return reductions of up to 14%, depending on the customer, implementation and use case. As part of this strategy, Naiz Fit has expanded its product offering into Virtual Try-On, creating a more visual and interactive shopping experience alongside its established Size & Fit capabilities. The new experience has already been deployed with several customers, including Spanish menswear brand Silbon, allowing shoppers to visualize products and interact with garments digitally before purchasing. The technology is designed to increase shopper engagement and confidence while creating new opportunities for user-generated content, social interaction and product discovery. Combined with Naiz Fit's existing Size & Fit intelligence, the company believes these experiences can help fashion brands simultaneously improve conversion and reduce product returns. Rather than treating Virtual Try-On as a standalone technology, Naiz Fit is integrating it into a broader personalization ecosystem where fit, product information, shopper data and AI-powered experiences work together throughout the customer journey. Naiz Fit's expanding product portfolio comes alongside a growing international footprint. Customers including Levi's, Desigual, Paul & Shark and Silbon demonstrate the platform's ability to serve fashion companies across different markets, categories and customer profiles. My Size, Inc. believes this combination of global customer relationships, proprietary technology, large-scale Size & Fit data and an expanding product portfolio creates an increasingly differentiated position within the global fashion technology market. The strategy also supports My Size, Inc.'s previously announced objective of consolidating technologies and capabilities around Size & Fit, enabling Naiz Fit to increase the value it can provide to each fashion customer while expanding its addressable market. For My Size, Inc., Naiz Fit represents a strategic technology platform through which the My Size Group can expand both organically and through the continued consolidation of complementary Size & Fit capabilities. The company's increasing international customer base creates opportunities to introduce additional Naiz Fit solutions to existing customers, while new capabilities such as Virtual Try-On expand the potential value generated from each brand relationship. By combining scale, data and an expanding suite of solutions, My Size, Inc. intends to continue strengthening Naiz Fit's position as a global Size & Fit technology platform and an increasingly important growth engine for the Group.

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My Size, Inc. Highlights Expansion Of Naiz Fit Technology Platform And Launches Virtual Try-On Experience

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