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Liftoff Mobile, Inc. provides mobile advertising, monetization, and performance marketing solutions in the United States, the Asia Pacific, Europe, the Middle East, Africa, Canada, and Latin America. The company offers a platform called Cortex, which uses neural network technology to enhance advertiser performance. It also provides DSP which offers cutting-edge predictive capabilities designed to drive profitable user acquisition for mobile advertiser customers; SSP provides broad reach and direct access to users through an established and widely distributed ad auction supply footprint that integrates directly into apps to drive ad monetization; and adapters. The company was founded in 2011 and is headquartered in Redwood City, California.
