Liftoff Mobile, Inc. provides mobile advertising, monetization, and performance marketing solutions in the United States and internationally. The company offers a platform called Cortex, which uses neural network technology to optimize ad campaigns and improve return on investment. Additionally, it offers products, such as DSP, provides mobile advertiser customers with cutting-edge predictive capabilities designed to drive profitable user acquisition; SSP, provides broad reach and direct access to users through an established and widely-distributed ad auction supply footprint that integrates directly into apps to drive ad monetization; and adapters. The company was founded in 2011 and is headquartered in Redwood City, California.