As of 2024, On The Beach (OTB) holds an estimated market share of approximately 3.5% of the UK's online travel agency (OTA) market. This figure is based on the company's reported Total Transaction Value (TTV) of £1.2 billion for the fiscal year 2024 and the broader UK online travel market size of approximately £34 billion (converted from USD 42.6 billion).Read more
Key Takeaways Rapid market and inventory expansion, paired with digital booking trends, positions the company for accelerated revenue growth and increased customer acquisition. Technology-driven efficiency and automation are boosting margins, with evolving consumer preferences supporting strong repeat business and long-term growth.Read more
On the Beach Group plc operates as an online retailer of short haul beach holidays under the On the Beach brand in the United Kingdom and Republic of Ireland. The company provides its services through onthebeach.co.uk, sunshine.co.uk, and www.onthebeach.ie websites. It also operates as tour operator; internet travel agent; travel agent; in-house bedbank; and transport broker. In addition, the company offers employee trust and property management services. On the Beach Group plc was founded in 2003 and is headquartered in Manchester, the United Kingdom.
