KMD Brands is betting that better online shopping, stronger marketing, and new stores for Rip Curl can lift sales and make the business run more smoothly. The catch is that tough competition, heavy discounting, and a slow recovery in wholesale orders could keep profits under pressure.Read more
KMD Brands is betting that faster online selling and more direct-to-customer stores can help its outdoor labels win shoppers as competitors pull back in key overseas markets. But with most sales still tied to Australia and New Zealand, plus tougher discounting and weather disruptions, the path to steadier profits may be bumpier than it looks.Read more
KMD Brands is leaning harder into selling directly to customers online and expanding overseas, but heavy discounting and higher costs threaten to keep profits under pressure. Competition in outdoor clothing and more erratic weather could make sales choppy, even if the business eventually steadies and rebounds.Read more
No trending discussion available.
KMD Brands Limited, together with its subsidiaries, designs, markets, wholesales, and retails apparel, footwear, and equipment for surfing and the outdoors under the Kathmandu, Rip Curl, and Oboz brand names. It operates in New Zealand, Australia, North America, Europe, Southeast Asia, Japan, and Brazil, and internationally. The company was formerly known as Kathmandu Holdings Limited and changed its name to KMD Brands Limited in March 2022. KMD Brands Limited was founded in 1987 and is based in Christchurch, New Zealand.
