KMD Brands is pushing harder into online sales and its own stores just as more people around the world spend time outdoors, which could help its Kathmandu, Rip Curl, and Oboz labels reach new customers and lift profits. But the business still leans heavily on Australia and New Zealand, faces intense discounting and online competition, and could be hit by extreme weather and supply chain disruptions.Read more
KMD Brands is leaning harder into selling directly to customers online and expanding overseas, but heavy discounting and higher costs threaten to keep profits under pressure. Competition in outdoor clothing and more erratic weather could make sales choppy, even if the business eventually steadies and rebounds.Read more
Key Takeaways Investments in digital platforms, eCommerce and strategic marketing are expected to enhance online sales, brand recognition, and revenue growth. Store expansions and operational upgrades aim to boost direct-to-consumer sales and improve operational efficiency, supporting higher earnings and net margins.Read more
KMD Brands Limited, together with its subsidiaries, designs, markets, wholesales, and retails apparel, footwear, and equipment for surfing and the outdoors under the Kathmandu, Rip Curl, and Oboz brand names. It operates in New Zealand, Australia, North America, Europe, Southeast Asia, Japan, and Brazil, and internationally. The company was formerly known as Kathmandu Holdings Limited and changed its name to KMD Brands Limited in March 2022. KMD Brands Limited was founded in 1987 and is based in Christchurch, New Zealand.
