DashboardPortfoliosWatchlistCommunityDiscoverScreener
  • Community
  • /
  • Germany
  • /
  • Consumer Durables
Author Program NEWCreate Narrative
PUM logo

PUMA SE Stock Price

XTRA:PUM Community·€3.3b Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 129 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

PUM Share Price Performance

€22.75
3.69 (19.36%)
​
€29.36
Fair Value
€22.75
3.69 (19.36%)
22.5% undervalued intrinsic discount
€29.36
Fair Value
Price €22.75
AnalystConsensusTarget €29.36
AnalystLowTarget €25.00
AnalystHighTarget €39.36
Fri, 26 Jun 26
Fair Value€29.36
Share Pricen/a

PUM Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value €29.36 22.5% undervalued intrinsic discount

Direct To Consumer Shift And Brand Reset Will Support A Healthier Earnings Profile

0users have liked this narrative
0users have commented on this narrative
3users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value €25 9.0% undervalued intrinsic discount

Long Marketing Commitments And Costly Transformation Will Pressure Margins And Delay Any Recovery

0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value €39.36 42.2% undervalued intrinsic discount

Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power

0users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
PUM logo
PUMA
22.5% undervalued intrinsic discount

Direct To Consumer Shift And Brand Reset Will Support A Healthier Earnings Profile

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 26 Jun
Read Narrative
PUM logo
PUMA
9.0% undervalued intrinsic discount
Updated

Long Marketing Commitments And Costly Transformation Will Pressure Margins And Delay Any Recovery

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 3 Sep
Read Narrative
PUM logo
PUMA
42.2% undervalued intrinsic discount

Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power

View narrative
AN
AnalystHighTarget
AnalystHighTarget
Published 14 Mar
Read Narrative

Trending Discussion

No trending discussion available.

Recently Updated Narratives

AN
AnalystLowTarget
PUM logo

PUM: Reset Expectations And Anta Stake Will Test Turnaround Conviction

Fair Value: €25 9.0% undervalued intrinsic discount
0 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
PUM logo

PUM: Anta China Partnership Will Shape Future Balance Of Opportunity And Risk

Fair Value: €29.36 22.5% undervalued intrinsic discount
3 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystHighTarget
PUM logo

Premium Performance Partnerships And DTC Expansion Will Transform Long Term Brand And Earnings Power

Fair Value: €39.36 42.2% undervalued intrinsic discount
1 fair value setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

Fair value with moderate growth potential.

1 Risk
2 Rewards
View Full Analysis

PUMA SE Key Details

€7.0b

Revenue

€3.8b

Cost of Revenue

€3.2b

Gross Profit

€3.6b

Other Expenses

-€455.1m

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
Oct 30, 2026
-3.09
45.47%
-6.51%
80.8%
View Full Analysis

About PUM

Founded
1919
Employees
17182
CEO
Arthur Hoeld
WebsiteView website
www.about.puma.com

PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories. It sells its products under the PUMA and Cobra Golf brands through retail stores, factory outlets, and online stores, as well as wholesale and retail trade. PUMA SE was founded in 1919 and is headquartered in Herzogenaurach, Germany.

Recent PUM News & Updates

User avatar
Narrative Update • Sep 03

PUM: Reset Expectations And Anta Stake Will Test Turnaround Conviction

The analyst price target for Puma has moved from €22 to €25. Analysts cite limited downside, a reset bar on execution risk, fresh Neutral coverage, and an upgraded view on growth opportunities linked to Anta Sports' stake as key supports for the new fair value range.
User avatar
Narrative Update • Jul 10

PUM: Turnaround Execution Risks Will Challenge Optimism Around Anta China Opportunity

The analyst price target for Puma has increased from €17.50 to €22.00 as analysts factor in updated assumptions on revenue growth, valuation multiples and recent price target resets across the Street. These changes highlight both renewed interest in the stock and lingering execution risks.

Recent updates

No updates

PUMA SE Competitors

BOSS logo

Hugo Boss

Symbol: XTRA:BOSS
Market cap: €2.7b
TNIE logo

tonies

Symbol: DB:TNIE
Market cap: €1.4b
BIJ logo

Bijou Brigitte modische Accessoires

Symbol: XTRA:BIJ
Market cap: €353.7m
View more competitors

Make Better Investing Decisions Anywhere

Scan to download
Open AppStoreOpen Google Play
Chrome Web Store
Level 5, 320 Pitt Street, Sydney
Financial Data provided by S&P Global Market Intelligence LLC, analysis provided by Simply Wall Street Pty Ltd. Copyright © 2026, S&P Global Market Intelligence LLC. All rights reserved.
View Data Sources
Markets
  • US: NYSE & NASDAQ
  • UK: FTSE
  • Australia: ASX
  • India: NIFTY
  • Canada: TSX
  • South Africa: JSE
  • Japan: NIKKEI
  • South Korea: KOSPI
  • Germany: DAX
Investing Ideas
  • Undervalued Companies
  • Dividend Powerhouses
  • Insider Buying
  • Nuclear Energy
  • Autonomous Vehicles
  • Artificial Intelligence
  • Crypto and Blockchain
  • Cybersecurity
  • More ideas
Stock Communities
  • AstraZeneca
  • HSBC Holdings
  • Shell
  • Unilever
  • Diageo
  • Rio Tinto Group
  • RELX
  • BP
  • Barclays
Features & Tools
  • Portfolio Tracker
  • Stock Screener & Alerts
  • Narratives & Fair Values
  • Dividend Calculator
News & Discovery
  • Latest Stock News
  • Global Market Insights
  • The Foxhole
  • Investing Ideas
  • Community Narratives
  • What's New
Simply Wall St
  • Plans & Pricing
  • Advertising
  • About Us
  • Contact Us
  • Careers
  • Help Center
  • Learn Stock Investing
  • Affiliate Program
  • Business & Enterprise
  • Charlie AI
Simply Wall Street Pty Ltd (ACN 600 056 611), is a Corporate Authorised Representative (Authorised Representative Number: 467183) of Sanlam Private Wealth Pty Ltd (AFSL No. 337927). Any advice contained in this website is general advice only and has been prepared without considering your objectives, financial situation or needs. You should not rely on any advice and/or information contained in this website and before making any investment decision we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice. Please read our Financial Services Guide before deciding whether to obtain financial services from us.
© 2026 Simply Wall Street Pty Ltd, US Design Patent #29/544/281, Community and European Design Registration #2845206
  • Terms and Conditions
  • Privacy Policy
  • AI Terms
  • Financial Services Guide