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Booking Holdings Inc. Stock Price

NasdaqGS:BKNG Community·US$135.5b Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 361 Fair Values set on narratives written by author
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BKNG Share Price Performance

US$173.43
-45.56 (-20.81%)
​
US$224.41
Fair Value
US$173.43
-45.56 (-20.81%)
22.7% undervalued intrinsic discount
US$224.41
Fair Value
Price US$173.43
AnalystConsensusTarget US$224.41
John_Eric US$303.03
yiannisz US$5,465.03
Fri, 12 Jun 26
Fair ValueUS$224.41
Share Pricen/a

BKNG Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value US$224.41 22.7% undervalued intrinsic discount

AI Progress And Cost Efficiency Will Drive Outperformance Amid Sector Tailwinds

2users have liked this narrative
1users have commented on this narrative
147users have followed this narrative
JO
John_Eric
John_Eric's
Fair Value
·
Fair Value US$303.03 42.8% undervalued intrinsic discount

The Float Illusion: How Booking Holdings Almost Talked Me Into a $130-a-Share Mistake

3users have liked this narrative
0users have commented on this narrative
3users have followed this narrative
YI
yiannisz's
Fair Value
·
Fair Value US$5.47k 96.8% undervalued intrinsic discount

Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants

4users have liked this narrative
0users have commented on this narrative
16users have followed this narrative
BKNG logo
Booking Holdings
42.8% undervalued intrinsic discount

The Float Illusion: How Booking Holdings Almost Talked Me Into a $130-a-Share Mistake

View narrative
JO
John_Eric
Emerging Author
John_Eric
Published 3 Sep
Read Narrative
BKNG logo
Booking Holdings
96.8% undervalued intrinsic discount

Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants

View narrative
YI
yiannisz
Updated 31 Jan
Read Narrative
BKNG logo
Booking Holdings
22.7% undervalued intrinsic discount

AI Progress And Cost Efficiency Will Drive Outperformance Amid Sector Tailwinds

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 12 Jun
Read Narrative

Trending Discussion

No trending discussion available.

Recently Updated Narratives

JO
John_Eric
BKNG logo

The Float Illusion: How Booking Holdings Almost Talked Me Into a $130-a-Share Mistake

Fair Value: US$303.03 42.8% undervalued intrinsic discount
3 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
YI
BKNG logo

Booking Holdings: Why Ground-Level Travel Trends Still Favor the Platform Giants

Fair Value: US$5.47k 96.8% undervalued intrinsic discount
16 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
BKNG logo

BKNG: AI Travel Platform And Stock Split Will Drive Future Repricing

Fair Value: US$224.41 22.7% undervalued intrinsic discount
147 fair values setusers have set this as their fair value
1 commentusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

Very undervalued with solid track record.

1 Risk
5 Rewards
View Full Analysis

Booking Holdings Inc. Key Details

US$28.2b

Revenue

US$3.6b

Cost of Revenue

US$24.6b

Gross Profit

US$17.4b

Other Expenses

US$7.2b

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
n/a
9.59
87.23%
25.53%
-187.1%
View Full Analysis

About BKNG

Founded
1997
Employees
25550
CEO
Glenn Fogel
WebsiteView website
www.bookingholdings.com

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Recent BKNG News & Updates

User avatar
New Narrative • Sep 03

The Float Illusion: How Booking Holdings Almost Talked Me Into a $130-a-Share Mistake

For one afternoon, my model told me Booking Holdings was worth $432 a share. The math was clean.
Seeking Alpha • Aug 27

Take A Vacation, Own Booking Holdings

Summary Booking Holdings remains a compelling "Buy," leveraging secular travel growth and a super app strategy to drive robust financial performance. Q2 2026 results reinforced the thesis: revenue grew 8.1% to $7.35 billion, adjusted EPS rose 14.4%, and margins remained strong. BKNG's aggressive share repurchases, low payout ratios, and projected 16.6% EPS CAGR through 2028 support continued dividend growth and capital returns. Shares trade at a 17% discount to a $255 fair value estimate, offering 28% upside by 2027 despite risks from AI disruption and geopolitical tensions. Read the full article on Seeking Alpha

Recent updates

No updates

Booking Holdings Inc. Competitors

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