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Hugo Boss AG Stock Price

XTRA:BOSS Community·€2.5b Market Cap
  • 4 Narratives written by author
  • 0 Comments on narratives written by author
  • 66 Fair Values set on narratives written by author

BOSS Share Price Performance

€35.73
-3.25 (-8.34%)
€39.02
Fair Value
€35.73
-3.25 (-8.34%)
8.4% undervalued intrinsic discount
€39.02
Fair Value
Price €35.73
AnalystConsensusTarget €39.02
AnalystLowTarget €28.00
kgmaik89 €65.71

BOSS Community Narratives

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Fair Value €39.02 8.4% undervalued intrinsic discount

Emerging Markets And Digital Platforms Will Expand Global Reach

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37users have followed this narrative
·
Fair Value €28 27.6% overvalued intrinsic discount

Digital Shifts Will Erode Brand Loyalty And Margins

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1users have followed this narrative
Fair Value
·
Fair Value €65.71 45.6% undervalued intrinsic discount

Fashion in Transition: expacted Recovery in 2025-26

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2users have followed this narrative
€39.02
8.4% undervalued intrinsic discount
Revenue
0.57% p.a.
Profit Margin
5.87%
Future PE
15.03x
Price in 2029
€48.16
€28
27.6% overvalued intrinsic discount
Revenue
-1.69% p.a.
Profit Margin
5.26%
Future PE
10.81x
Price in 2029
€35.47

Trending Discussion

Updated Narratives

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Fashion in Transition: expacted Recovery in 2025-26

Fair Value: €65.71 45.6% undervalued intrinsic discount
2 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
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BOSS: Share Buyback And Modest Margin Assumptions Will Support Future P/E Multiple

Fair Value: €39.02 8.4% undervalued intrinsic discount
37 users have set this as their fair value
0 users have commented on this narrative
0 users have liked this narrative
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BOSS: Future Returns Will Likely Soften As Execution Risks Cap Upside Potential

Fair Value: €28 27.6% overvalued intrinsic discount
1 users have set this as their fair value
0 users have commented on this narrative
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Snowflake Analysis

Undervalued with excellent balance sheet.

0 Risks
4 Rewards

Hugo Boss AG Key Details

€4.2b

Revenue

€1.6b

Cost of Revenue

€2.6b

Gross Profit

€2.3b

Other Expenses

€231.5m

Earnings

Last Reported Earnings
Mar 31, 2026
Next Reporting Earnings
Aug 04, 2026
3.35
61.75%
5.54%
18.6%
View Full Analysis

About BOSS

Founded
1924
Employees
17046
CEO
Daniel Grieder
WebsiteView website
www.hugoboss.com

Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany.

Recent BOSS News & Updates

Narrative Update May 15

BOSS: Share Buyback And Modest Margin Assumptions Will Support Future P/E Multiple

Hugo Boss' updated analyst price target is slightly lower at about €39.02. Analysts cite adjusted discount rates, a different revenue growth outlook, modestly higher profit margin assumptions and a higher future P/E multiple, in line with recent mixed target tweaks from Deutsche Bank, Citi and Morgan Stanley.

Recent updates

No updates