STP Share Price Performance
AU$0.14
-0.46 (-76.03%)
40.8% undervalued intrinsic discount
AU$0.24
Fair Value
Price AU$0.14
AnalystConsensusTarget AU$0.24
AnalystHighTarget AU$0.29
AnalystLowTarget AU$0.20
Fair ValueAU$0.24
Share Pricen/a
Step One Clothing Limited Stock Price
- 3 Narratives written by author
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- 30 Fair Values set on narratives written by author
STP Community Narratives
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Fair Value
·Fair Value AU$0.24 40.8% undervalued intrinsic discount
Sustainable Apparel Digital Shift Will Spur Expansion Despite Risks
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Fair Value
·Fair Value AU$0.29 50.0% undervalued intrinsic discount
Women’s Range Expansion And Sustainability Focus Will Drive Powerful Long Term Upside Potential
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0users have followed this narrative
AN
Fair Value
·Fair Value AU$0.2 27.5% undervalued intrinsic discount
Persistent Discounting And Rising Marketing Spend Will Erode Margins Over Time
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Persistent Discounting And Rising Marketing Spend Will Erode Margins Over Time
Step One Clothing is leaning more on discounts and higher marketing spend to keep sales moving, but that mix could make it harder to raise prices and protect profit over time. See why growing through platforms like Amazon and TikTok Shop, plus an international push, might help sales yet still leave the business with thinner breathing room if shoppers stay cautious.Read more
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AU$0.2
27.5% undervalued intrinsic discount
Fair Value
Profit Margin
5.76%
Future PE
12.23x
Price in 2029
AU$0.25
Women’s Range Expansion And Sustainability Focus Will Drive Powerful Long Term Upside Potential
Step One Clothing bets that a bigger women’s lineup and new product add-ons can turn more first-time buyers into repeat customers and lift the brand beyond its underwear roots. The key question is whether expansion through big online platforms and overseas markets can pay off without relying on constant discounting or overspending on ads.Read more
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AU$0.29
50.0% undervalued intrinsic discount
Fair Value
Profit Margin
6.98%
Future PE
13.83x
Price in 2029
AU$0.36
Sustainable Apparel Digital Shift Will Spur Expansion Despite Risks
Step One sells underwear online and bets that more shoppers will choose eco-friendly clothing and buy direct, helping it grow as it expands into new countries and adds new product lines. The catch is that recent growth leans heavily on discounting and rising stockpiles, so the next phase depends on proving demand without constant promotions.Read more
AN
AU$0.24
40.8% undervalued intrinsic discount
Fair Value
Profit Margin
5.42%
Future PE
15.64x
Price in 2029
AU$0.31
Trending Discussion
No trending discussion available.
Recently Updated Narratives
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STP: Higher Margin Outlook Will Support Future Earnings Rebound
Fair Value: AU$0.2 27.5% undervalued intrinsic discount
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STP: Future P/E Reset Will Support A More Attractive Entry
Fair Value: AU$0.29 50.0% undervalued intrinsic discount
0 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
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STP: Lower Discount Rate And Stable Margins Will Support Future Upside
Fair Value: AU$0.24 40.8% undervalued intrinsic discount
12 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
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Snowflake Analysis
Step One Clothing Limited Key Details
About STP
- Founded
- 2017
- Employees
- 33
- CEO
- WebsiteView website
Step One Clothing Limited operates as a direct-to-consumer online retailer for underwear in the United Kingdom, the United States, and Australia. The company offers men’s and women’s underwear through its website, stepone.life. Step One Clothing Limited was incorporated in 2017 and is headquartered in Surry Hills, Australia.
