Step One Clothing (STP) Stock Overview
Operates as a direct-to-consumer online retailer for underwear in the United Kingdom, the United States, and Australia. More details
| Snowflake Score | |
|---|---|
| Valuation | 1/6 |
| Future Growth | 3/6 |
| Past Performance | 0/6 |
| Financial Health | 6/6 |
| Dividends | 2/6 |
STP Community Fair Values
Create NarrativeSee what 23 others think this stock is worth. Follow their fair value or set your own to get alerts.
Analyst Price Targets
Step One Clothing Limited Competitors
Price History & Performance
| Historical stock prices | |
|---|---|
| Current Share Price | AU$0.20 |
| 52 Week High | AU$1.02 |
| 52 Week Low | AU$0.20 |
| Beta | 0.57 |
| 1 Month Change | -6.98% |
| 3 Month Change | -38.46% |
| 1 Year Change | -77.65% |
| 3 Year Change | -35.48% |
| 5 Year Change | n/a |
| Change since IPO | -92.73% |
Recent News & Updates
STP: Stable Fair Value And Margins Will Support Future Capital Upside
Analysts have kept their fair value estimate for Step One Clothing steady at A$0.29, with only slight adjustments to inputs such as discount rate, revenue growth, profit margin, and future P/E, helping to refine rather than materially shift the overall price target view. What's in the News Step One Clothing Limited was removed from the S&P/ASX Emerging Companies Index, which may affect how some index and rules based funds hold or trade the stock (Key Developments).STP: Stable Fair Value And Margins Will Support Future Capital Upside
Analysts have reduced their price target for Step One Clothing to A$0.29, citing a slightly higher discount rate and adjusted future P/E assumptions, while keeping the fair value unchanged at A$0.29. What's in the News Step One Clothing Limited was removed as a constituent of the S&P/ASX Emerging Companies Index, which can affect how some index and benchmark aware investors track the share (Key Developments).STP: Stable Fair Value And Margins Will Support Future Capital Upside
Analysts have kept their fair value estimate for Step One Clothing steady at A$0.29, with only slight tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions. These adjustments have resulted in no material change to the overall price target.STP: Stable Fair Value And Margins Will Support Future P/E Upside
Analysts have kept Step One Clothing's fair value estimate steady at A$0.29, with only small tweaks to assumptions such as discount rate, revenue growth, profit margin and future P/E guiding this unchanged price target. What's in the News Step One Clothing Limited declared no dividend for the half year ended 31 December 2025, removing an income stream for shareholders for that period (Key Developments).STP: Moderating Revenue Pressures And Margin Assumptions Will Shape Future P/E Support
Analysts have trimmed their fair value estimate for Step One Clothing from A$0.30 to A$0.29 as they factor in updated assumptions for revenue trends, profit margins, discount rate and future P/E expectations. What's in the News Step One Clothing Limited declared no dividend for the half year ended 31 December 2025, which may matter if you were counting on income from the stock (Key Developments).Recent updates
STP: Stable Fair Value And Margins Will Support Future Capital Upside
Analysts have kept their fair value estimate for Step One Clothing steady at A$0.29, with only slight adjustments to inputs such as discount rate, revenue growth, profit margin, and future P/E, helping to refine rather than materially shift the overall price target view. What's in the News Step One Clothing Limited was removed from the S&P/ASX Emerging Companies Index, which may affect how some index and rules based funds hold or trade the stock (Key Developments).STP: Stable Fair Value And Margins Will Support Future Capital Upside
Analysts have reduced their price target for Step One Clothing to A$0.29, citing a slightly higher discount rate and adjusted future P/E assumptions, while keeping the fair value unchanged at A$0.29. What's in the News Step One Clothing Limited was removed as a constituent of the S&P/ASX Emerging Companies Index, which can affect how some index and benchmark aware investors track the share (Key Developments).STP: Stable Fair Value And Margins Will Support Future Capital Upside
Analysts have kept their fair value estimate for Step One Clothing steady at A$0.29, with only slight tweaks to the discount rate, revenue growth, profit margin and future P/E assumptions. These adjustments have resulted in no material change to the overall price target.STP: Stable Fair Value And Margins Will Support Future P/E Upside
Analysts have kept Step One Clothing's fair value estimate steady at A$0.29, with only small tweaks to assumptions such as discount rate, revenue growth, profit margin and future P/E guiding this unchanged price target. What's in the News Step One Clothing Limited declared no dividend for the half year ended 31 December 2025, removing an income stream for shareholders for that period (Key Developments).STP: Moderating Revenue Pressures And Margin Assumptions Will Shape Future P/E Support
Analysts have trimmed their fair value estimate for Step One Clothing from A$0.30 to A$0.29 as they factor in updated assumptions for revenue trends, profit margins, discount rate and future P/E expectations. What's in the News Step One Clothing Limited declared no dividend for the half year ended 31 December 2025, which may matter if you were counting on income from the stock (Key Developments).STP: Softer Revenue And Margin Outlook Will Temper Future P/E Support
Analysts have reduced their price target for Step One Clothing to reflect a lower fair value estimate and a softer outlook for revenue growth and profit margins, while only modestly adjusting assumptions for the discount rate and future P/E. Valuation Changes The Fair Value Estimate has been reduced from 0.57612 to 0.30112, indicating a large cut to the assessed equity value per share.STP: Stable Margins And Higher Future P/E Will Support Share Price Rebound
Analysts have trimmed their price target on Step One Clothing slightly, reflecting a marginally higher discount rate and a small adjustment to the assumed future P/E multiple, while keeping the fair value estimate broadly unchanged. Valuation Changes Fair Value: Fair value per share is unchanged at A$0.58.STP: Stable Margins And Future P/E Will Support Share Price Rebound
Analysts have trimmed their price target for Step One Clothing to reflect a slightly lower discount rate and a marginally adjusted future P/E assumption, while keeping fair value essentially unchanged in currency terms. Valuation Changes Fair value: unchanged at A$0.58 per share, with the updated model leaving the headline valuation level intact.STP: Future Earnings Multiple Will Support A Rebound From Recent Market Pessimism
Narrative Update on Step One Clothing Analysts have nudged their fair value estimate for Step One Clothing slightly higher, from A$0.575 to A$0.576. They cite marginally improved long term revenue growth assumptions and a modestly higher future price to earnings multiple, despite a slightly increased discount rate.STP: Future Margins Will Support A Rebound From Recent Market Pessimism
Narrative Update on Step One Clothing Analyst Price Target Analysts have reduced their price target on Step One Clothing from approximately $0.90 to about $0.58, citing slightly higher perceived risk, weaker near term revenue growth expectations, and lower projected profit margins despite a modestly higher future price to earnings multiple. Valuation Changes Fair Value Estimate has fallen significantly from A$0.90 to A$0.575, implying a notable reduction in perceived intrinsic value.Step One Clothing Limited's (ASX:STP) 38% Dip In Price Shows Sentiment Is Matching Earnings
Dec 04
Little Excitement Around Step One Clothing Limited's (ASX:STP) Earnings As Shares Take 38% Pounding
Dec 04UK Partnerships With John Lewis Will Strengthen Future Brand Credibility
The downward revision in Step One Clothing’s fair value reflects weaker fundamentals, as both net profit margin and revenue growth forecasts have declined, driving the consensus analyst price target from A$1.38 to A$0.90. Valuation Changes Summary of Valuation Changes for Step One Clothing The Consensus Analyst Price Target has significantly fallen from A$1.38 to A$0.90.Should You Be Adding Step One Clothing (ASX:STP) To Your Watchlist Today?
Jul 01
UK Partnerships With John Lewis Will Strengthen Future Brand Credibility
Strategic focus on efficient customer acquisition and marketing reduces costs and could enhance net margins and profitability.Step One Clothing (ASX:STP) Is Increasing Its Dividend To A$0.044
Feb 23Earnings Not Telling The Story For Step One Clothing Limited (ASX:STP)
Feb 18Is Now The Time To Look At Buying Step One Clothing Limited (ASX:STP)?
Nov 19Estimating The Intrinsic Value Of Step One Clothing Limited (ASX:STP)
Sep 25With EPS Growth And More, Step One Clothing (ASX:STP) Makes An Interesting Case
May 14Calculating The Intrinsic Value Of Step One Clothing Limited (ASX:STP)
Jan 17There's Reason For Concern Over Step One Clothing Limited's (ASX:STP) Massive 38% Price Jump
Dec 18Step One Clothing Limited's (ASX:STP) Business Is Yet to Catch Up With Its Share Price
Jun 15Step One Clothing's (ASX:STP) Earnings Are Weaker Than They Seem
Feb 28We're Interested To See How Step One Clothing (ASX:STP) Uses Its Cash Hoard To Grow
Dec 14We Think Step One Clothing (ASX:STP) Can Easily Afford To Drive Business Growth
Jul 28Step One Clothing (ASX:STP) Is In A Strong Position To Grow Its Business
Apr 28Shareholder Returns
| STP | AU Specialty Retail | AU Market | |
|---|---|---|---|
| 7D | 2.6% | -1.7% | -1.7% |
| 1Y | -77.7% | -18.5% | 6.8% |
Return vs Industry: STP underperformed the Australian Specialty Retail industry which returned -18.5% over the past year.
Return vs Market: STP underperformed the Australian Market which returned 6.8% over the past year.
Price Volatility
| STP volatility | |
|---|---|
| STP Average Weekly Movement | 7.0% |
| Specialty Retail Industry Average Movement | 7.3% |
| Market Average Movement | 10.7% |
| 10% most volatile stocks in AU Market | 17.7% |
| 10% least volatile stocks in AU Market | 4.6% |
Stable Share Price: STP has not had significant price volatility in the past 3 months compared to the Australian market.
Volatility Over Time: STP's weekly volatility (7%) has been stable over the past year.
About the Company
| Founded | Employees | CEO | Website |
|---|---|---|---|
| 2017 | 33 | Greg Taylor | www.stepone.group |
Step One Clothing Limited operates as a direct-to-consumer online retailer for underwear in the United Kingdom, the United States, and Australia. It offers men’s and women’s underwear through website, stepone.life. The company was incorporated in 2017 and is based in Sydney, Australia.
Step One Clothing Limited Fundamentals Summary
| STP fundamental statistics | |
|---|---|
| Market cap | AU$36.48m |
| Earnings (TTM) | -AU$4.00m |
| Revenue (TTM) | AU$75.09m |
0.5x
P/S Ratio-9.1x
P/E RatioIs STP overvalued?
See Fair Value and valuation analysisEarnings & Revenue
| STP income statement (TTM) | |
|---|---|
| Revenue | AU$75.09m |
| Cost of Revenue | AU$30.61m |
| Gross Profit | AU$44.49m |
| Other Expenses | AU$48.48m |
| Earnings | -AU$4.00m |
Last Reported Earnings
Dec 31, 2025
Next Earnings Date
n/a
| Earnings per share (EPS) | -0.022 |
| Gross Margin | 59.24% |
| Net Profit Margin | -5.32% |
| Debt/Equity Ratio | 0% |
How did STP perform over the long term?
See historical performance and comparisonDividends
34.0%
Current Dividend Yield-315%
Payout RatioCompany Analysis and Financial Data Status
| Data | Last Updated (UTC time) |
|---|---|
| Company Analysis | 2026/04/30 17:09 |
| End of Day Share Price | 2026/04/30 00:00 |
| Earnings | 2025/12/31 |
| Annual Earnings | 2025/06/30 |
Data Sources
The data used in our company analysis is from S&P Global Market Intelligence LLC. The following data is used in our analysis model to generate this report. Data is normalised which can introduce a delay from the source being available.
| Package | Data | Timeframe | Example US Source * |
|---|---|---|---|
| Company Financials | 10 years |
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| Analyst Consensus Estimates | +3 years |
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| Market Prices | 30 years |
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| Ownership | 10 years |
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| Management | 10 years |
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| Key Developments | 10 years |
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* Example for US securities, for non-US equivalent regulatory forms and sources are used.
Unless specified all financial data is based on a yearly period but updated quarterly. This is known as Trailing Twelve Month (TTM) or Last Twelve Month (LTM) Data. Learn more.
Analysis Model and Snowflake
Details of the analysis model used to generate this report is available on our Github page, we also have guides on how to use our reports and tutorials on Youtube.
Learn about the world class team who designed and built the Simply Wall St analysis model.
Industry and Sector Metrics
Our industry and section metrics are calculated every 6 hours by Simply Wall St, details of our process are available on Github.
Analyst Sources
Step One Clothing Limited is covered by 3 analysts. 2 of those analysts submitted the estimates of revenue or earnings used as inputs to our report. Analysts submissions are updated throughout the day.
| Analyst | Institution |
|---|---|
| Chamithri Ratnapala | Bell Potter |
| Leo Armati | Bell Potter |
| Emily Porter | Morgans Financial Limited |