VRA logo

Vera Bradley, Inc. Stock Price

NasdaqGS:VRA Community·US$63.4m Market Cap
  • 1 Narratives written by author
  • 0 Comments on narratives written by author
  • 0 Fair Values set on narratives written by author

VRA Share Price Performance

US$2.24
-2.95 (-56.84%)
41.5% undervalued intrinsic discount
US$3.83
Fair Value
US$2.24
-2.95 (-56.84%)
44.0% undervalued intrinsic discount
US$4.00
Fair Value
Price US$2.24
AnalystConsensusTarget US$4.00

VRA Community Narratives

AnalystConsensusTarget·
Fair Value US$3.83 41.5% undervalued intrinsic discount

Project Restoration Will Transform Business Model For Future Success

0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
US$3.83
41.5% undervalued intrinsic discount
Revenue growth
-16.76% p.a.
Profit Margin
6.95%
Future PE
8.11x
Share price in 2028
US$5.27

Snowflake Analysis

Adequate balance sheet and fair value.

2 Risks
1 Reward

Vera Bradley, Inc. Key Details

US$332.5m

Revenue

US$167.7m

Cost of Revenue

US$164.9m

Gross Profit

US$249.9m

Other Expenses

-US$85.1m

Earnings

Last Reported Earnings
Aug 02, 2025
Next Reporting Earnings
n/a
-3.05
49.58%
-25.59%
7.1%
View Full Analysis

About VRA

Founded
1982
Employees
1725
CEO
Ian Bickley
WebsiteView website
verabradley.com

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates in three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, scarves, various technology accessories, and hair accessories, as well as bracelets, rings, necklaces, tees, and hoodies under the Pura Vida brand. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, footwear, outerwear, socks, and tops under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and through licensing agreements. It sells its Pura Vida branded products through wholesale retailers and department stores; and its Pura Vida website, www.puravidabracelets.com. Vera Bradley, Inc. was founded in 1982 and is headquartered in Roanoke, Indiana.

Recent VRA News & Updates

Recent updates

No updates