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PLNT logo

Planet Fitness, Inc. Stock Price

NYSE:PLNT Community·US$3.8b Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 19 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

PLNT Share Price Performance

US$50.75
-49.81 (-49.53%)
​
US$66.64
Fair Value
US$50.75
-49.81 (-49.53%)
23.8% undervalued intrinsic discount
US$66.64
Fair Value
Price US$50.75
AnalystConsensusTarget US$66.64
AnalystLowTarget US$49.20
AnalystHighTarget US$97.30
Wed, 8 Jul 26
Fair ValueUS$66.64
Share Pricen/a

PLNT Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value US$66.64 23.8% undervalued intrinsic discount

Global Club Expansion And Youth Engagement Will Foster Future Success

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6users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value US$49.2 3.2% overvalued intrinsic discount

US Fitness Oversaturation And Online Churn Will Erode Profitability

0users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value US$97.3 47.8% undervalued intrinsic discount

Urbanization And Wellness Trends Will Redefine Budget Fitness Markets

0users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
PLNT logo
Planet Fitness
23.8% undervalued intrinsic discount

Global Club Expansion And Youth Engagement Will Foster Future Success

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AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 8 Jul
Read Narrative
PLNT logo
Planet Fitness
3.2% overvalued intrinsic discount

US Fitness Oversaturation And Online Churn Will Erode Profitability

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AN
AnalystLowTarget
AnalystLowTarget
Updated 20 Aug
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PLNT logo
Planet Fitness
47.8% undervalued intrinsic discount

Urbanization And Wellness Trends Will Redefine Budget Fitness Markets

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AN
AnalystHighTarget
AnalystHighTarget
Updated 4 Sep
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Trending Discussion

No trending discussion available.

Recently Updated Narratives

AN
AnalystHighTarget
PLNT logo

PLNT: Turnaround Efforts And Weight Loss Tailwinds Will Rebuild Market Confidence

Fair Value: US$97.3 47.8% undervalued intrinsic discount
1 fair value setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystLowTarget
PLNT logo

PLNT: Pricing Uncertainty And Legal Overhang Will Shape Membership Turnaround Prospects

Fair Value: US$49.2 3.2% overvalued intrinsic discount
1 fair value setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystConsensusTarget
PLNT logo

PLNT: New CFO And Wellness Tailwinds Will Support Future Upside

Fair Value: US$66.64 23.8% undervalued intrinsic discount
6 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
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Snowflake Analysis

Undervalued with proven track record.

2 Risks
4 Rewards
View Full Analysis

Planet Fitness, Inc. Key Details

US$1.3b

Revenue

US$539.9m

Cost of Revenue

US$761.8m

Gross Profit

US$523.9m

Other Expenses

US$237.9m

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
n/a
3.16
58.53%
18.27%
-414.7%
View Full Analysis

About PLNT

Founded
1992
Employees
4393
CEO
Colleen Keating
WebsiteView website
www.planetfitness.com

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.

Recent PLNT News & Updates

User avatar
Narrative Update • Sep 04

PLNT: Turnaround Efforts And Weight Loss Tailwinds Will Rebuild Market Confidence

Planet Fitness now carries an updated internal fair value estimate of $97.30 per share, down from $108.10, as analysts weigh mixed price target revisions, modestly adjusted revenue growth and discount rate assumptions, as well as ongoing uncertainties around pricing, member acquisition costs, and the impact of recent promotions and marketing changes. Analyst Commentary Recent Street research on Planet Fitness points to a split but constructive backdrop, with a cluster of bullish analysts raising price targets and highlighting what they view as supportive fundamentals.
Seeking Alpha • Sep 01

Planet Fitness: Same Club Sales Decay Is A Major Red Flag (Rating Downgrade)

Summary Planet Fitness faces fundamental headwinds justifying its sharp pullback, prompting a downgrade to sell despite a recent 15% rebound. PLNT's growth is lagging behind higher-end peers, with slowing same-club sales and increased reliance on promotions to attract new members. Delayed Black Card price hikes and heavy dependence on franchisees highlight limits to pricing power and expansion risks. With ~$2B net debt and trading at 10.4x FY26 EV/EBITDA, PLNT is not attractively valued given its muted growth outlook. Read the full article on Seeking Alpha
User avatar
Narrative Update • Aug 20

PLNT: Pricing Uncertainty And Legal Overhang Will Shape Membership Turnaround Prospects

Planet Fitness' analyst fair value estimate edges up from $47.0 to $49.2 as analysts weigh mixed price target revisions against Q2 results, member trends, promotional activity, and ongoing questions around pricing power and long term growth initiatives. Analyst Commentary Recent Street research on Planet Fitness shows a wide spread in opinion.

Recent updates

No updates

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