Planet Fitness faces a new kind of threat: people are splitting their workouts between boutique studios, at-home routines, and fitness apps, making it harder for a low-cost gym chain to keep members sticking around. Add tougher competition and easier online cancellations, and the story turns on whether its franchise model and upgraded memberships can offset rising drop-offs.Read more
Planet Fitness could benefit as more people—especially younger gym-goers—look for affordable, no-intimidation places to work out, giving it room to grow in the U.S. and abroad. But easier cancellations, tougher competition, and rising costs could make it harder to keep members and maintain steady profits.Read more
Planet Fitness pulls in younger gym-goers and pushes into new markets while tweaking club layouts and memberships to keep more people coming back. The big question is whether easier cancellations and tougher competition start to slow that momentum.Read more
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Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The Franchise segment includes operations related to the franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with corporate-owned clubs in the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs; and the sale of fitness equipment to franchisee-owned clubs in the United States, Canada, and Mexico. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
