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HOG logo

Harley-Davidson, Inc. Stock Price

NYSE:HOG Community·US$2.9b Market Cap
  • 3 Narratives written by author
  • 0 Comments on narratives written by author
  • 32 Fair Values set on narratives written by author
Author Program NEWCreate Narrative

HOG Share Price Performance

US$0
-29.88 (-100.00%)
​
US$28.18
Fair Value
US$0
-29.88 (-100.00%)
​
Price US$0
Wed, 9 Sep 26
Fair ValueUS$28.18
Share Pricen/a

HOG Community Narratives

AN
AnalystConsensusTarget
AnalystConsensusTarget's
Fair Value
·
Fair Value US$28.18 2.1% undervalued intrinsic discount

HDFS Partnership And Affordable Models Will Redefine Future Markets

0users have liked this narrative
1users have commented on this narrative
13users have followed this narrative
AN
AnalystLowTarget
AnalystLowTarget's
Fair Value
·
Fair Value US$18.13 52.2% overvalued intrinsic discount

Capital-Light Financing Shift Will Pressure Earnings Yet Unlock Long-Term Cash Flow Upside

0users have liked this narrative
0users have commented on this narrative
0users have followed this narrative
AN
AnalystHighTarget
AnalystHighTarget's
Fair Value
·
Fair Value US$32 13.8% undervalued intrinsic discount

Younger Riders And Global Community Engagement Will Drive A Powerful Long Term Turnaround

0users have liked this narrative
0users have commented on this narrative
1users have followed this narrative
HOG logo
Harley-Davidson
2.1% undervalued intrinsic discount
Updated

HDFS Partnership And Affordable Models Will Redefine Future Markets

View narrative
AN
AnalystConsensusTarget
AnalystConsensusTarget
Updated 9 Sep
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HOG logo
Harley-Davidson
52.2% overvalued intrinsic discount

Capital-Light Financing Shift Will Pressure Earnings Yet Unlock Long-Term Cash Flow Upside

View narrative
AN
AnalystLowTarget
AnalystLowTarget
Updated 4 Aug
Read Narrative
HOG logo
Harley-Davidson
13.8% undervalued intrinsic discount

Younger Riders And Global Community Engagement Will Drive A Powerful Long Term Turnaround

View narrative
AN
AnalystHighTarget
AnalystHighTarget
Published 11 Dec 2025
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Trending Discussion

No trending discussion available.

Recently Updated Narratives

AN
AnalystConsensusTarget
HOG logo

HOG: Back To Bricks Execution And Dealer Optimism Will Shape Fair Outlook

Fair Value: US$28.18 2.1% undervalued intrinsic discount
13 fair values setusers have set this as their fair value
1 commentusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystLowTarget
HOG logo

HOG: Back To The Bricks Delivery Risks Will Likely Restrain Future Returns

Fair Value: US$18.13 52.2% overvalued intrinsic discount
0 fair values setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative
AN
AnalystHighTarget
HOG logo

Younger Riders And Global Community Engagement Will Drive A Powerful Long Term Turnaround

Fair Value: US$32 13.8% undervalued intrinsic discount
1 fair value setusers have set this as their fair value
0 commentsusers have commented on this narrative
0 likesusers have liked this narrative

Snowflake Analysis

Excellent balance sheet and slightly overvalued.

1 Risk
2 Rewards
View Full Analysis

Harley-Davidson, Inc. Key Details

US$4.2b

Revenue

US$2.8b

Cost of Revenue

US$1.2b

Gross Profit

US$984.1m

Other Expenses

US$202.6m

Earnings

Last Reported Earnings
Jun 30, 2026
Next Reporting Earnings
n/a
1.95
27.99%
4.78%
72.0%
View Full Analysis

About HOG

Founded
1903
Employees
5500
CEO
Arthur Starrs
WebsiteView website
www.harley-davidson.com

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Recent HOG News & Updates

User avatar
Narrative Update • Sep 09

HOG: Back To Bricks Execution And Dealer Optimism Will Shape Fair Outlook

Harley-Davidson's analyst-derived fair value estimate is now $28.18, up from $26.91, as analysts point to higher price targets and cite signs of stabilizing demand, dealer optimism, and execution on the Back to Bricks plan as key supports for the updated view. Analyst Commentary Recent research on Harley-Davidson gives you a mixed but constructive picture, with several firms lifting price targets and pointing to both execution progress and ongoing risks.

Recent updates

No updates

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