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Will Disney Collaboration and Mixed Reality Tie-Ins Change Keurig Dr Pepper's (KDP) Brand Narrative?
Disney Advertising recently announced a strategic collaboration with Keurig Dr Pepper to deliver personalized consumer experiences, including innovative integrations of Dr Pepper® during college football broadcasts and new documentary-style social content.
This partnership will debut mixed reality features in live sports broadcasts, blending brand storytelling with fan engagement on an unprecedented scale.
We'll assess how the planned use of augmented and mixed reality activations could...