NYSE:EATHospitality
Brinker Elevates George Felix To CMO As Maggiano’s Reset Takes Shape
Brinker International (NYSE:EAT) has promoted George Felix to Executive Vice President and Chief Marketing Officer.
Felix will oversee brand strategy for Chili's Grill & Bar and Maggiano's Little Italy.
His expanded remit includes launching a "Back to Maggiano's" plan aimed at revitalizing the Maggiano's brand.
For investors watching Brinker International at a share price of $137.94, this move places a well known internal marketing leader at the center of both Chili's and Maggiano's. The...