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How Will OptimizeRx Data Partnership Reshape the Investment Narrative for Lamar Advertising (LAMR) Investors?
On September 9, 2025, OptimizeRx and Lamar Advertising Company announced a partnership to integrate OptimizeRx’s patented Micro-Neighborhood Targeting (MNT) data with Lamar’s national out-of-home (OOH) advertising inventory, aiming to support highly targeted, data-driven healthcare campaigns across the United States.
This collaboration marks a notable development, bringing advanced clinical audience targeting to traditional OOH networks and offering healthcare marketers new ways to achieve...