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How UFC’s Multi-Year Azerbaijan Deal Will Impact TKO Group Holdings (TKO) Investors
In April 2026, UFC, the Ministry of Youth and Sports of Azerbaijan and Baku City Circuit Operations Company agreed a multi-year deal to stage annual UFC Fight Night events in Baku through 2028, extending UFC’s footprint in a market that previously delivered a sold-out crowd of more than 14,000 fans.
This expansion into Azerbaijan highlights how TKO Group Holdings continues to partner with governments that use major sports events as tools for international promotion and tourism...