NYSE:ACNIT
Accenture Bets On Creator Marketing And AI Frameworks To Deepen Client Ties
Accenture (NYSE:ACN) has acquired creator marketing company Whalar, expanding Accenture Song into creator and influencer marketing.
The companies have also entered a three year partnership focused on creator led marketing innovation.
Separately, Accenture and Carnegie Mellon Software Engineering Institute have co launched an AI Adoption Maturity Model for responsible enterprise AI transformation.
Accenture, trading at $170.5, is rolling out these moves while the stock is down 34.4% year to...


