NasdaqGS:ROKUEntertainment
Roku Sports Push Targets High Intent Viewers During NHL And FIFA
Roku (NasdaqGS:ROKU) is rolling out new sports experiences, including an NHL Zone and Soccer Zone, ahead of the Stanley Cup Final and FIFA World Cup.
The company is adding free sports channels such as FIFA and Sports Illustrated, along with premium options like FOX One, to its platform.
These launches expand Roku's live content library and are timed around peak global sports events.
Roku operates a streaming platform that connects viewers, content providers, and advertisers, with a business...