NasdaqGS:CRTO
NasdaqGS:CRTOMedia

Is Criteo's (CRTO) WPP Media Partnership and AI Focus Shifting Its Commerce Media Strategy?

In the past week, Criteo reported second-quarter sales of US$482.67 million and announced a new partnership with WPP Media to expand commerce intelligence in Connected TV advertising. This collaboration aims to link ad exposure to measurable business outcomes, while executive appointments highlight Criteo's continued focus on AI innovation and retail media leadership. We'll examine how the WPP partnership and leadership expansion impact Criteo's long-term strategy in commerce and performance...