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Does Lululemon (LULU) Franchise-Led Expansion into Greece Hint at a New Global Playbook?
In May 2026, lululemon athletica announced it had opened its first store in central Athens and would open a second at Golden Hall mall in June through a franchise partnership with Arion Retail Group, marking its initial physical entry into the Greek market.
This move is part of lululemon’s plan to enter six new countries over 12 months via franchise partners, extending its community-focused retail model and broadening its geographic mix beyond currently softer North American demand.
With...