NYSE:CRILuxury
Does Hiring a Vans Veteran to Lead Branding Reframe Carter’s (CRI) Competitive Edge in Childrenswear?
Carter’s, Inc. recently appointed David B. Tichiaz as Chief Brand Officer, placing him in charge of product design and merchandising after nearly twenty years in global lifestyle brands, including leadership roles at Stance and Vans.
This hire brings in-depth experience in brand building and apparel merchandising that could influence how Carter’s positions its portfolio across competitive childrenswear categories.
We’ll examine how bringing in a Chief Brand Officer with Vans and Stance...