NasdaqGS:WENHospitality
Wendy’s Project Fresh Resets Store Footprint As Investors Weigh Turnaround
Wendy's is rolling out its Project Fresh plan, which includes closing 5% to 6% of U.S. restaurants.
The company is introducing new value and menu items while focusing on operational improvements.
Wendy's is also targeting international expansion as part of a broader shift in its business approach.
For investors watching NasdaqGS:WEN, Project Fresh comes after a difficult stretch for the share price. The stock closed at $7.0, with a 1-year return of a 50.5% decline, a 3-year return of a...