NasdaqGS:BKNGHospitality
Booking Holdings Split And OpenTable Media Shift Growth Story
Booking Holdings (NasdaqGS:BKNG) has announced a 25-for-1 stock split, aiming to make its high-priced shares more accessible to a wider base of investors.
The company also revealed a new media solution through its OpenTable platform, creating paid partnership and advertising opportunities for restaurant and brand partners.
Booking Holdings comes into these announcements with a share price of $4,239.35 and a mixed return profile, including a 4.0% gain over the past week alongside a 16.6%...