NYSE:PINSInteractive Media and Services
Pinterest (PINS) Extends Its Ad Reach With Elevate Move Into Real Estate
Zillow partners with Pinterest (NYSE:PINS) to launch Elevate advertising on Pinterest's platform.
The collaboration extends Zillow's Elevate product beyond its own properties into Pinterest's planning focused audience for home and real estate ideas.
The move highlights Pinterest's role as an ad channel for real estate marketers in addition to its existing retail focused advertisers.
This kind of partnership points to a wider shift in how digital platforms support marketing infrastructure...