NYSE:RAMPSoftware
Does LiveRamp (RAMP) Embedding Scowtt AI and Canela Audiences Clarify Its Data Moat Strategy?
In February 2026, LiveRamp’s partners Scowtt and Canela Media each announced new collaborations that embed Scowtt’s predictive AI models into LiveRamp’s data collaboration platform and open LiveRamp’s network to Canela’s proprietary audience of over 30 million U.S. Hispanics.
Together, these moves deepen LiveRamp’s role at the center of AI-driven advertising optimization while expanding access to culturally specific, first-party audience segments for marketers.
We’ll examine how integrating...