NYSE:SAMBeverage
Samuel Adams Heritage Push Tests Summer Demand And Valuation Expectations
Samuel Adams, part of Boston Beer Company (NYSE:SAM), is reviving its Brewer Patriot Collection based on historic beer recipes.
The company is pairing the relaunch with a national "Raise a Sam" summer campaign aimed at broad consumer participation.
A new retro themed variety pack in patriotic packaging is rolling out across the U.S. ahead of the summer season.
For Boston Beer Company, known for Samuel Adams, Truly and other craft focused brands, this move comes as beer makers continue to...