NasdaqGS:MDLZFood
Should Mondelez’s New Consumer Experience Strategy and Q4 Earnings Outlook Require Action From MDLZ Investors?
In recent days, Mondelez International has moved to review its U.S. creative agencies following the appointment of Travis Freeman as senior vice president and global head of consumer experience, while investors focus on its soon-to-be-reported fourth-quarter results against a backdrop of higher input costs and softer demand.
This combination of a fresh marketing leadership direction and upcoming earnings has sharpened attention on how Mondelez positions its brands and manages cost...